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Ambiguity
wicked
NASA/JPL	
  [Public	
  domain],	
  via	
  Wikimedia	
  Commons	
  
Colman
NASA/JPL	
  [Public	
  domain],	
  via	
  Wikimedia	
  Commons	
  
Jonathon
@jcolman
NASA/JPL	
  [Public	
  domain],	
  via	
  Wikimedia	
  Commons	
  
Bit.ly/raycats
video + slides + text
NASA/JPL	
  [Public	
  domain],	
  via	
  Wikimedia	
  Commons	
  
NASA/JPL	
  [Public	
  domain],	
  via	
  Wikimedia	
  Commons	
  
Sebas<an	
  Mary	
  (giovannijl-­‐s_photohut)	
  [CC-­‐BY-­‐SA-­‐2.0	
  (hNps://crea<vecommons.org/licenses/by-­‐sa/2.0/)]...
Big problem
What’s the
in user experience?
They think we’re just
creatives
Oh, But I’m really a
._______!
Oh, But I’m really a
Designer
._______!
Oh, But I’m really a
Developer
._______!
Oh, But I’m really a
Researcher
._______!
Oh, But I’m really a
Information Architect
._______!
Oh, But I’m really a
._______!Content Strategist
Oh, But I’m really a
._______!Creative
creative
Designer
Content Strategist
Information Architect
Researcher
Developer
Our differences
Don’t matter
We’re united against
Ambiguity
Problems
Wicked
Problems
Wicked
Horst Rittel &
Melvin Webber
René	
  Spitz	
  (renespitz)	
  [CC-­‐BY-­‐ND-­‐2.0	
  (hNps://crea<vecommons.org/licenses/by...
John	
  Snow/C.F.	
  Cheffins	
  (Rewardiv	
  at	
  en.wikipedia)	
  [Public	
  domain],	
  from	
  Wikimedia	
  Commons	
  ...
John	
  Snow/C.F.	
  Cheffins	
  (Rewardiv	
  at	
  en.wikipedia)	
  [Public	
  domain],	
  from	
  Wikimedia	
  Commons	
  ...
John	
  Snow/C.F.	
  Cheffins	
  (Rewardiv	
  at	
  en.wikipedia)	
  [Public	
  domain],	
  from	
  Wikimedia	
  Commons	
  ...
Naw, That’s a
tame problem
René	
  Spitz	
  (renespitz)	
  [CC-­‐BY-­‐ND-­‐2.0	
  (hNps://crea<vecommons.org/licenses/by-­...
US	
  Federal	
  Agency	
  Centers	
  for	
  Disease	
  Control	
  and	
  Preven<on	
  (CDC),	
  from	
  Flickr	
  -­‐	
  ...
US	
  Federal	
  Agency	
  Centers	
  for	
  Disease	
  Control	
  and	
  Preven<on	
  (CDC),	
  from	
  Flickr	
  -­‐	
  ...
OMG WHADDA
wicked pissaH
René	
  Spitz	
  (renespitz)	
  [CC-­‐BY-­‐ND-­‐2.0	
  (hNps://crea<vecommons.org/licenses/by-­‐n...
Steffi	
  Reichert,	
  from	
  Flickr	
  -­‐	
  hNps://www.flickr.com/photos/steffireichert/4107432940	
  (crea<ve	
  commons	
...
By	
  Ventus	
  (Own	
  work)	
  [CC	
  BY-­‐SA	
  3.0	
  (hNp://crea<vecommons.org/licenses/by-­‐sa/3.0)],	
  via	
  Wiki...
By	
  West	
  Midlands	
  Police	
  from	
  West	
  Midlands,	
  United	
  Kingdom	
  [CC	
  BY-­‐SA	
  2.0	
  (hNp://crea...
US	
  Federal	
  Agency	
  Drug	
  Enforcement	
  Agency	
  (DEA)	
  [Public	
  domain],	
  via	
  Wikimedia	
  Commons	
 ...
John	
  Warwick	
  Brooke	
  [Public	
  domain],	
  via	
  Wikimedia	
  Commons	
  -­‐	
  hNp://commons.wikimedia.org/wiki...
By	
  Elizabeth	
  ArroN	
  /	
  VOA	
  [Public	
  domain],	
  via	
  Wikimedia	
  Commons	
  -­‐	
  hNp://commons.wikimed...
Tim	
  J.	
  Keegan	
  (suburbanbloke)	
  [CC-­‐BY-­‐SA-­‐2.0	
  (hNp://crea<vecommons.org/licenses/by-­‐sa/2.0/)],	
  via...
Adam	
  Fowler	
  (adamfowler)	
  [CC	
  BY-­‐NC-­‐ND	
  2.0	
  (hNps://crea<vecommons.org/licenses/by-­‐nc-­‐nd/2.0/)],	
...
UX
wicked problems in
Designing for
Alien beings
ScoNer20	
  via	
  NASA	
  [Public	
  domain],	
  via	
  Wikimedia	
  Commons	
  -­‐	
  hNp://commons.wikimedia.org/wiki/F...
By	
  NASA	
  (Cropped	
  from	
  Image:Africa	
  satellite	
  plane.jpg.)	
  [Public	
  domain],	
  via	
  Wikimedia	
  C...
By	
  NASA	
  (Cropped	
  from	
  Image:Africa	
  satellite	
  plane.jpg.)	
  [Public	
  domain],	
  via	
  Wikimedia	
  C...
By	
  NASA	
  (Cropped	
  from	
  Image:Africa	
  satellite	
  plane.jpg.)	
  [Public	
  domain],	
  via	
  Wikimedia	
  C...
By	
  NASA	
  (Cropped	
  from	
  Image:Africa	
  satellite	
  plane.jpg.)	
  [Public	
  domain],	
  via	
  Wikimedia	
  C...
signalmirror	
  [CC-­‐BY-­‐SA-­‐2.0	
  (hNps://crea<vecommons.org/licenses/by/2.0/)],	
  via	
  Flickr	
  -­‐	
  hNps://ww...
NASA/JPL	
  [Public	
  domain],	
  from	
  Wikimedia	
  Commons	
  -­‐	
  hNp://commons.wikimedia.org/wiki/File:Mars_atmos...
NASA/JPL	
  [Public	
  domain],	
  from	
  Wikimedia	
  Commons	
  -­‐	
  hNp://commons.wikimedia.org/wiki/File:Mars_atmos...
Via	
  Wikipedia	
  -­‐	
  hNp://en.wikipedia.org/wiki/Drake_equa<on	
  
𝑁=​ 𝑅↓∗ ∙​ 𝑓↓𝑝 ∙​ 𝑛↓𝑒 ∙​ 𝑓↓𝑙 ∙​ 𝑓↓𝑖 ∙​ 𝑓↓𝑐 ∙ 𝐿
Th...
Via	
  Wikipedia	
  -­‐	
  hNp://en.wikipedia.org/wiki/Drake_equa<on	
  
𝑁=​ 𝑅↓∗ ∙​ 𝑓↓𝑝 ∙​ 𝑛↓𝑒 ∙​ 𝑓↓𝑙 ∙​ 𝑓↓𝑖 ∙​ 𝑓↓𝑐 ∙ 𝐿
Th...
Via	
  Wikipedia	
  -­‐	
  hNp://en.wikipedia.org/wiki/Drake_equa<on	
  
Lower bound:
8 x 10-20
Upper bound:
36.4 M
𝑁=​ 𝑅↓...
Oona	
  Räisänen;	
  designed	
  by	
  Carl	
  Sagan	
  &	
  Frank	
  Drake;	
  artwork	
  by	
  Linda	
  Salzman	
  Sagan...
Alex	
  Alonso	
  [CC-­‐BY-­‐NC-­‐SA-­‐2.0	
  (hNps://crea<vecommons.org/licenses/by-­‐nc-­‐sa/2.0/)],	
  via	
  Flickr	
 ...
NASA/JPL	
  [Public	
  domain],	
  via	
  Wikimedia	
  Commons	
  -­‐	
  hNp://commons.wikimedia.org/wiki/File:Arecibo_mes...
By	
  Arne	
  Nordmann	
  [GFDL	
  (hNp://www.gnu.org/copyleo/fdl.html),	
  CC-­‐BY-­‐SA-­‐3.0	
  (hNp://crea<vecommons.or...
By	
  Arne	
  Nordmann	
  [GFDL	
  (hNp://www.gnu.org/copyleo/fdl.html),	
  CC-­‐BY-­‐SA-­‐3.0	
  (hNp://crea<vecommons.or...
By	
  Arne	
  Nordmann	
  [GFDL	
  (hNp://www.gnu.org/copyleo/fdl.html),	
  CC-­‐BY-­‐SA-­‐3.0	
  (hNp://crea<vecommons.or...
By	
  Arne	
  Nordmann	
  [GFDL	
  (hNp://www.gnu.org/copyleo/fdl.html),	
  CC-­‐BY-­‐SA-­‐3.0	
  (hNp://crea<vecommons.or...
By	
  Arne	
  Nordmann	
  [GFDL	
  (hNp://www.gnu.org/copyleo/fdl.html),	
  CC-­‐BY-­‐SA-­‐3.0	
  (hNp://crea<vecommons.or...
By	
  Arne	
  Nordmann	
  [GFDL	
  (hNp://www.gnu.org/copyleo/fdl.html),	
  CC-­‐BY-­‐SA-­‐3.0	
  (hNp://crea<vecommons.or...
NASA/JPL	
  [Public	
  domain],	
  via	
  Wikimedia	
  Commons	
  -­‐	
  hNp://commons.wikimedia.org/wiki/File:The_Sounds_...
NASA/JPL	
  [Public	
  domain],	
  via	
  Wikimedia	
  Commons	
  -­‐	
  hNp://commons.wikimedia.org/wiki/File:The_Sounds_...
NASA/JPL	
  [Public	
  domain],	
  via	
  NASA	
  -­‐	
  hNp://science.nasa.gov/media/medialibrary/2011/04/28/annsbrainwav...
NASA/JPL	
  [Public	
  domain],	
  via	
  NASA	
  -­‐	
  hNp://science.nasa.gov/media/medialibrary/2011/04/28/annsbrainwav...
NASA/JPL	
  [Public	
  domain],	
  via	
  NASA	
  -­‐	
  hNp://science.nasa.gov/media/medialibrary/2011/04/28/annsbrainwav...
UX
wicked problems in
Designing a warning for
Nuclear Waste
JJanos	
  Korom	
  Dr.	
  from	
  Wien,	
  Austria	
  (Bécs	
  219	
  	
  Uploaded	
  by	
  darkweasel94)	
  [CC-­‐BY-­‐SA...
JJanos	
  Korom	
  Dr.	
  from	
  Wien,	
  Austria	
  (Bécs	
  219	
  	
  Uploaded	
  by	
  darkweasel94)	
  [CC-­‐BY-­‐SA...
JJanos	
  Korom	
  Dr.	
  from	
  Wien,	
  Austria	
  (Bécs	
  219	
  	
  Uploaded	
  by	
  darkweasel94)	
  [CC-­‐BY-­‐SA...
User:Fasqission	
  [Public	
  domain]	
  via	
  Wikimedia	
  Commons	
  -­‐	
  hNp://commons.wikimedia.org/wiki/File:Yucca...
Half-life:
24,100
years
239	
  
PU
Via	
  hNp://en.wikipedia.org/wiki/Plutonium-­‐239	
  .	
  Photo	
  by	
  Los	
  Alamos...
Half-life:
24,100
years
Via	
  hNp://en.wikipedia.org/wiki/Uranium-­‐235	
  	
  and	
  hNp://en.wikipedia.org/wiki/Plutoni...
Half-life:
24,100
years
Half-life:
703,800,000
years
Via	
  hNp://en.wikipedia.org/wiki/Uranium-­‐235	
  	
  and	
  hNp://...
By	
  Ed	
  Siasoco	
  (Flickr:	
  Trinity	
  007)	
  [CC-­‐BY-­‐2.0	
  (hNp://crea<vecommons.org/licenses/by/2.0)],	
  vi...
Goal
Stop people from
accessing nuclear waste
Strategy
Create a message that
lasts for 10,000+ years
Objective 1
Must communicate
“this is a message”
Objective 2
Must communicate
“this area is dangerous”
Objective 3
Must communicate
WHY
Publishers	
  of	
  the	
  1890	
  Holman	
  Bible	
  [Public	
  domain],	
  via	
  Wikimedia	
  Commons	
  -­‐	
  hNp://c...
NASA	
  [Public	
  domain],	
  via	
  Wikimedia	
  Commons	
  -­‐	
  hNp://commons.wikimedia.org/wiki/File:GPS_Satellite_N...
By	
  Jon	
  Sullivan	
  (PdPhoto)	
  [Public	
  domain],	
  via	
  Wikimedia	
  Commons	
  -­‐	
  hNp://commons.wikimedia...
Russell	
  Bernice	
  (russellbernice)	
  [CC-­‐BY-­‐2.0	
  (hNps://crea<vecommons.org/licenses/by/2.0/)],	
  via	
  Flick...
Alle	
  (pinkiwinki<nki)	
  [CC-­‐BY—SA-­‐2.0	
  (hNps://crea<vecommons.org/licenses/by-­‐sa/2.0/)],	
  via	
  Flickr	
  -...
Ⓒ	
  Jonathon	
  Colman	
  	
  
Nicolas	
  Raymond	
  (82955120@N05)	
  [CC-­‐BY-­‐2.0	
  (hNps://crea<vecommons.org/licenses/by/2.0/)],	
  via	
  Flickr	...
Sandia	
  Na<onal	
  Laboratories,	
  “Expert	
  Judgment	
  on	
  Markers	
  to	
  Deter	
  Inadvertent	
  Human	
  Intru...
Sandia	
  Na<onal	
  Laboratories,	
  “Expert	
  Judgment	
  on	
  Markers	
  to	
  Deter	
  Inadvertent	
  Human	
  Intru...
Sandia	
  Na<onal	
  Laboratories,	
  “Expert	
  Judgment	
  on	
  Markers	
  to	
  Deter	
  Inadvertent	
  Human	
  Intru...
Sandia	
  Na<onal	
  Laboratories,	
  “Expert	
  Judgment	
  on	
  Markers	
  to	
  Deter	
  Inadvertent	
  Human	
  Intru...
Sandia	
  Na<onal	
  Laboratories,	
  “Expert	
  Judgment	
  on	
  Markers	
  to	
  Deter	
  Inadvertent	
  Human	
  Intru...
Sandia	
  Na<onal	
  Laboratories,	
  “Expert	
  Judgment	
  on	
  Markers	
  to	
  Deter	
  Inadvertent	
  Human	
  Intru...
ambiguity
the Nature of
ambiguity
the Nature of
NASA/JPL,	
  Voyager	
  1	
  (hNp://visibleearth.nasa.gov/view_rec.php?id=601)	
  [Public	
  domain],	
  via	
  Wikimedia	...
NASA/JPL,	
  Voyager	
  1	
  (hNp://visibleearth.nasa.gov/view_rec.php?id=601)	
  [Public	
  domain],	
  via	
  Wikimedia	...
NASA/JPL,	
  Voyager	
  1	
  (hNp://visibleearth.nasa.gov/view_rec.php?id=601)	
  [Public	
  domain],	
  via	
  Wikimedia	...
Our problems aren’t
meaningful because
they last forever
Our problems are
meaningful because
They don’t
They don’t
Wey don’t
creative
Designer
Content Strategist
Information Architect
Researcher
Developer
AMBIGUITY
Wikipedia:	
  “Uncertainty	
  Principle”	
  -­‐	
  hNp://en.wikipedia.org/wiki/Uncertainty_principle	
  
∆ 𝑥∙∆​ 𝑝↓𝑥 ≥​ℏ/2 
Wikipedia:	
  “Uncertainty	
  Principle”	
  -­‐	
  hNp://en.wikipedia.org/wiki/Uncertainty_principle	
  
∆ 𝑥∙∆​ 𝑝↓𝑥 ≥​ℏ/2 ...
Adam	
  Fowler	
  (adamfowler)	
  [CC	
  BY-­‐NC-­‐ND	
  2.0	
  (hNps://crea<vecommons.org/licenses/by-­‐nc-­‐nd/2.0/)],	
...
Wicked problems are
catalysts
Wicked problems are
Creativity
Wicked problems ignite our
Forward
Wicked problems pull us
Innovate
Wicked problems help us
Sebas<an	
  Mary	
  (giovannijl-­‐s_photohut)	
  [CC-­‐BY-­‐SA-­‐2.0	
  (hNps://crea<vecommons.org/licenses/by-­‐sa/2.0/)]...
Wicked
Problems
We can’t solve
Wicked
Problems
We can’t solve
But we can
Acknowledge them
Tim	
  J.	
  Keegan	
  (suburbanbloke)	
  [CC-­‐BY-­‐SA-­‐2.0	
  (hNp://crea<vecommons.org/licenses/by-­‐sa/2.0/)],	
  via...
But we can
Take risks
Wicked
Problems
We can’t solve
Mike	
  Bash	
  [CC-­‐BY-­‐NC-­‐ND-­‐2.0	
  (hNps://crea<vecommons.org/licenses/by-­‐nc-­‐nd/2.0/)],	
  via	
  Flickr	
  -...
But we can
Stop being perfect
Wicked
Problems
We can’t solve
©	
  Jonathon	
  Colman	
  
Stop being perfect
But we can
Reward learning
Wicked
Problems
We can’t solve
Laura	
  Ferreira	
  [CC-­‐BY-­‐NC-­‐ND-­‐2.0	
  (hNps://crea<vecommons.org/licenses/by-­‐nc-­‐nd/2.0/)],	
  via	
  Flickr...
But we can Try
Wicked
Problems
We can’t solve
But we can Dare
Coda
Coda
Our differences
Don’t Matter
Our problems
Do
We stand
United
And	
  so	
  when	
  we’re	
  faced	
  with	
  ambiguity,	
  
we’re	
  not	
  afraid.	
  We	
  don’t	
  run	
  away	
  fro...
Sebas<an	
  Mary	
  (giovannijl-­‐s_photohut)	
  [CC-­‐BY-­‐SA-­‐2.0	
  (hNps://crea<vecommons.org/licenses/by-­‐sa/2.0/)]...
Ambiguity
NASA/JPL	
  [Public	
  domain],	
  via	
  Wikimedia	
  Commons	
  
wicked
NASA/JPL	
  [Public	
  domain],	
  via	
  Wikimedia	
  Commons	
  
Bit.ly/raycats
video + slides + text
NASA/JPL	
  [Public	
  domain],	
  via	
  Wikimedia	
  Commons	
  
NASA/JPL	
  [Public	
  domain],	
  via	
  Wikimedia	
  Commons	
  
NASA,	
  ESA,	
  Hubble	
  Space	
  Telescope	
  [Public	
  domain],	
  via	
  NASA	
  Astronomy	
  Picture	
  of	
  the	
...
NASA,  ESA,  Hubble  Space  Telescope
NASA,  ESA,  Hubble  Space  Telescope
NASA,  ESA,  Hubble  Space  Telescope
NASA,  ESA,  Hubble  Space  Telescope
NASA,  ESA,  Hubble  Space  Telescope
NASA,  ESA,  Hubble  Space  Telescope
NASA,  ESA,  Hubble  Space  Telescope
NASA,  ESA,  Hubble  Space  Telescope
NASA,  ESA,  Hubble  Space  Telescope
NASA,  ESA,  Hubble  Space  Telescope
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NASA,  ESA,  Hubble  Space  Telescope Wicked Ambiguity and User Experience

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NASA,
 ESA,
 Hubble
 Space
 Telescope
 [Public
 domain],
 via
 NASA
 Astronomy
 Picture
 of
 the
 Day,
 hNp://apod.nasa.gov/apod/ap101009.html
 
EAT AT JOE’S

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