By re-imagining the classic "I’m a Mac... and I’m a PC" commercials, Jonathon Colman and Erin Hawk from REI help attendees learn how two individual disciplines -- User Experience design (UX) and Search Engine Optimization (SEO) -- can work together to help customers succeed in their goals and, in so doing, redevelop their relationship while growing their business.
Using real-world examples, lots of humor, and group collaboration with the audience, this presentation will “Make It Better” by helping these two disciplines re-focus their strengths, approaches, and goals to support not only one another, but the customer as well.
Would you like to know more about the intersections of SEO and UX design? Check out additional resources at http://www.delicious.com/seo_ux
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/