Can Android avoid the Linux Desktop failure

771 views

Published on

Can Android's openness and freedom survive the closed freedom Microsoft and Apple provide?

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
771
On SlideShare
0
From Embeds
0
Number of Embeds
11
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Can Android avoid the Linux Desktop failure

  1. 1. Can Android avoid the Linux Desktop failure? Jürgen Coetsiers, CTO tcs digital world @jcoetsie
  2. 2. The IT Pendulum Innovation/Renovation Adoption/User Experience standardization
  3. 3. IT’S ALL ABOUT THE USER EXPERIENCE
  4. 4. Your average PC user • He knows how to surf the web. • He knows how to watch videos with his computer. • He does his budgets in Excel. • Write letters to his family using Word. • Send and receive e-mail, using Outlook Express. • Watch videos/DVDs and play music/MP3s. • Play the games included in WinXP • Never customized windows. Not even changed the default resolution. • Never touched the control panel. • Never used the command line.
  5. 5. Wants freedom • In choosing his pc • In choosing his supplier But • Does not like freedom when it comes to the apps he uses
  6. 6. CALCULATOR, CALCULATOR, CALCULATOR, MY KINGDOM FOR A CALCULATOR
  7. 7. • Windows users: – Start – Programs – Accessories – Calculator • Linux users: – Multiple applications, different by distro – Confusion? • Text edit – Windows users: textedit – Linux users: Kate, VIM, Emacs, Kjots, Knotes, Pico, Joe, … An average user does not understand this
  8. 8. CHOICE IMPLIES COMPLEXITY
  9. 9. Conclusion? • Users don’t want to have to consult the manual to use his mail program. • He doesn’t want to feel stupid when he opens his mail client. • He simply wants to be able to turn his computer on, log on to the Internet, write that mail, visit that website, write his letters, play his videos, listen to his music. • He doesn’t care if his software is perfect - after all, he has been using Outlook Express, Internet Explorer, Word. • He has also been infected by all sorts of spyware, trojans, worms and viruses. • He has a less average pc buddy to assist
  10. 10. WHAT ABOUT THE HANDHELD PC WORLD = SMARTPHONES
  11. 11. Your average smartphone user • Calls (99%) • SMS (83%) • Take pictures (47%) • Install Apps (39%) • Browse web (29%) • Store and play music (28%) • Email (22%) • Social Media (21%) The firm's My Mobile Lifestyle 2010 survey
  12. 12. THE SIMPLE FACTOR
  13. 13. APPLE IOS Is this freedom?
  14. 14. iOS
  15. 15. WINDOWS PHONE 7 Is this freedom?
  16. 16. Windows 7 Phone
  17. 17. GOOGLE ANDROID Is this freedom?
  18. 18. Android
  19. 19. CONCLUSION

×