Advanced Wa Beyond De Traditional Tools

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Web Analytics tools are very powerful and come with lots of features and utilities, but they only bring you data. I normaly use this presentation to tell how to easelly go from data to knowledge using an spreadsheet.

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Advanced Wa Beyond De Traditional Tools

  1. 1. Advanced Web Analytics: beyond the traditional tools Jaume Clotet Director
  2. 3. I WA
  3. 5. WAA tools = DATA
  4. 6. <ul><li>From data to Knowledge spreadsheets </li></ul>
  5. 7. Start with your KPIs
  6. 9. 1 Chart = 1 story
  7. 14. <ul><li>From data to Knowledge listen to your visitors </li></ul>
  8. 15. <ul><ul><ul><li>You need a hypotesis </li></ul></ul></ul>
  9. 16. <ul><ul><ul><li>Segment target group </li></ul></ul></ul><ul><ul><ul><li>Third time visitors non-converters </li></ul></ul></ul><ul><ul><ul><li>First time visitors from search engines </li></ul></ul></ul>
  10. 17. <ul><ul><ul><li>Questions need help </li></ul></ul></ul><ul><ul><ul><li>¿Do you have the intention not to buy never in this website? </li></ul></ul></ul>
  11. 18. <ul><ul><ul><li>(option) keep comunication active </li></ul></ul></ul>
  12. 19. <ul><li>From data to Knowledge benchmarking </li></ul>
  13. 20. <ul><ul><ul><li>Conversions </li></ul></ul></ul><ul><ul><ul><li>Aquisition </li></ul></ul></ul><ul><ul><ul><li>Trafic activity </li></ul></ul></ul><ul><ul><ul><li>What do we want to improve? </li></ul></ul></ul>
  14. 22. <ul><ul><ul><li>1# Free tools </li></ul></ul></ul>
  15. 23. <ul><ul><ul><li>How data is collected? </li></ul></ul></ul>
  16. 25. <ul><ul><ul><li>2# Ask an Expert </li></ul></ul></ul>
  17. 31. <ul><ul><ul><li>3# Ask your customer </li></ul></ul></ul>
  18. 32. Thanks! Jaume Clotet

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