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Dialectro - A Recipe For Creating A Hype

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This is the presentation we used for the Interactive Award at Eurosonic - Noorderslag 2009, Groningen - The Netherlands.

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Dialectro - A Recipe For Creating A Hype

  1. 1. A recipe for creating a hype with € 131,78 Frits Arkema Jasper Ceelen Aart Lus & Ed Lip dinsdag 27 oktober 2009
  2. 2. Overview of the last months April 2008 - Januari 2009 dinsdag 27 oktober 2009
  3. 3. Step 1: Make sure you’re out of money No budget Innovating approach Be creative Create a hype dinsdag 27 oktober 2009
  4. 4. Step 2: Know what you’re talking about - or don’t talk at all Intensive research Analyze social - cultural environment Analyze media use dinsdag 27 oktober 2009
  5. 5. Step 2: Know what you’re talking about - or don’t talk at all Limited resources Regional product dinsdag 27 oktober 2009
  6. 6. Step 3: Create a campaign Social networks YouTube / local video Weblogs Credible local media Own website Out-of-home promotion dinsdag 27 oktober 2009
  7. 7. Step 3: Create a campaign 'A fully integrated innovating guerilla marketing campaign' dinsdag 27 oktober 2009
  8. 8. Step 4: Get your act together Two talented, renowned artists. One producer One MC Willing to sell their soul dinsdag 27 oktober 2009
  9. 9. Step 5: Make some noise Viral through YouTube video that triggers Use of weblogs, social networks dinsdag 27 oktober 2009
  10. 10. Step 5: Make some noise Guerilla out-of-home promotion: Stickers Jigsaw puzzle pieces Result: A lot of exposure Free publicity Phrase widely spread dinsdag 27 oktober 2009
  11. 11. Step 6: Blast off! Free MP3-download Videoclip launched dinsdag 27 oktober 2009
  12. 12. Step 6: Blast off! YouTube Weblogs Social networks Product = Viral dinsdag 27 oktober 2009
  13. 13. Effects of the viral Virus reaching national Radio / TV Over half a million views of video dinsdag 27 oktober 2009
  14. 14. Effects Profitable businessmodel A lot of fun Many performances Merchandise dinsdag 27 oktober 2009
  15. 15. Effects Overview of media exposure dinsdag 27 oktober 2009
  16. 16. Effects Overview of media exposure dinsdag 27 oktober 2009

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