Full Stack Marketer

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Talk for EUDE students, trying to make them understand that, for most startups, marketers should have broad knowledge about marketing techniques.

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Full Stack Marketer

  1. 1. The Full Stack Marketer @josek_net - @brainsins_esInspired by http://www.geekwire.com/2013/commentary-startup-marketing-minds-aka-fullstack-marketers/
  2. 2. A Startup Problem
  3. 3. 1.- The Idea
  4. 4. 2.- The Prototype
  5. 5. 3.- Your First Customer
  6. 6. 4.- Business Plan
  7. 7. 5.- Get Funding
  8. 8. 6.- Hire an Awesome Team
  9. 9. 7.- Continue Developing Product
  10. 10. 8.- Sales and Promotion
  11. 11. And Luckily, a Long Journey
  12. 12. So, most startups doesn’t hiremarketers until they are funded
  13. 13. And they have big dev teams but small marketing departments
  14. 14. Marketing@BrainSINS
  15. 15. Marketing@BrainSINS Product
  16. 16. Marketing@BrainSINS Product Web
  17. 17. Marketing@BrainSINS Product Web Events
  18. 18. Marketing@BrainSINS Product Web Events Customer Relationships
  19. 19. Marketing@BrainSINS Product Web Events Customer Relationships Blog
  20. 20. Marketing@BrainSINS Product Web Events Customer Relationships Blog Social Media
  21. 21. Marketing@BrainSINS Product Web Events Customer Relationships Blog Social Media Communication
  22. 22. Marketing@BrainSINS Product Web Events Customer Relationships Blog Social Media Communication SEO
  23. 23. Marketing@BrainSINS Product Web Events Customer Relationships Blog Social Media Communication SEO SEM
  24. 24. Marketing@BrainSINS Product Web Events Customer Relationships Blog Social Media Communication SEO SEM Advertising Etc.
  25. 25. Marketing@BrainSINS But...
  26. 26. Marketing@BrainSINS Actually José Carlos Cortizo (CMO)Estela Gil Berlinches (Online Marketing) Lydia Natour (Community Manager)
  27. 27. Full Stack Marketer• Startups need marketers that not being experts at everything, have enough exposure to all levels of the marketing stack• To know where to spend time, money and/ or resources to maximize ROI
  28. 28. Full Stack Marketer• One day you’ll be writing a post, and sending to your social channels• Another day you’ll be designing a banner• You’ll be organizing events, or even pitching sales• Or creating 10 variations for a Google Adwords campaign

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