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Using Online Social Networking To Jump Start Your


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An overview of how to use online social networking to enhance your job search activities. Its main focus is the use of LinkedIn.

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Using Online Social Networking To Jump Start Your

  1. 1. Presented by Jason Cascone, Director of Career Development Professional Experience & Career Planning C.W. Post Campus of Long Island University, Kumble Hall (516) 299-2251
  2. 2. Agenda  Why network?  Online social networking as a tool  Dangers of social networking, and being safe  Facebook and LinkedIn  Build your online image  Connecting and building your network
  3. 3. Why Network  A majority of interviews and jobs result from networking  You can find unposted jobs through networking  Networking connects you to others for real world information  Networking is an advertisement for you
  4. 4. The Traditional Job Search  Prepare a resume  Prepare resume  Build a network  Send it to employers  Build a professional  Go to career fairs online presence  Hope you get a response  Find opportunities through your network  Maintain your professional online presence
  5. 5. Online Social Networking
  6. 6. Online Social Networking  Has the potential to connect you to millions of people  Let’s you contact your connections easily through email  Especially good for introverts or those not comfortable (yet) with face to face networking  Human Resources agents and recruiters are using these sites to find candidates  Some jobs are posted exclusively to LinkedIn  Online Social Networking needs to be managed and utilized to be effective
  7. 7. The Dangers of an Online Presence
  8. 8. Do’s and Don’ts  Do not post unprofessional pictures of yourself online  Ask friends to remove inappropriate pictures of you  Be aware of what you write online and what others write about and to you  Use profile privacy securities as best as possible  Make multiple friend lists with different permissions  Be aware of who you are “friending”
  9. 9. Facebook Privacy  Set up Friends Lists  Remove yourself from Facebook search results  Remove yourself from Google searches  Limit the visibility of tagged photos  Protect your photo albums  Limit news feed information  Make contact information private  Control Wall posts  Keep friendships private ____________________________  Monitor application postings
  10. 10. LinkedIn SHOW LINKEDIN HERE
  11. 11. Effective Image Building  Establish expertise  Your profile  Gather and post endorsements  Use Q&A to answer questions  Be appropriately visible  Stay in touch with your network  Help others  Send invitations  Grow your network  Reach out to those in your target market  Join and start groups
  12. 12. Your LinkedIn Profile  Summary:  Similar to the “Tell Me About Yourself” response or the Elevator Pitch  Should succinctly:  Tell what your goal is  Mention your strengths: skills, qualities, experience
  13. 13. Sample Summary College senior graduating in May 2009 with a Bachelor of Business Administration and a concentration in Marketing. Seeking a position as a market research assistant. Self- starter with proven organizational, communication and analytical abilities. Experience as a marketing intern and the promotions coordinator of campus marketing association.
  14. 14. Sample Summary Recent college graduate with a Bachelor of Science in History. Excellent writer and presenter seeking a position as a museum educator. Interests include art history, architecture, and New York City and Long Island history. Experience includes making educational presentations to children and adults, research, and writing museum display descriptions. Fluent in Spanish.
  15. 15. Helpful LinkedIn Applications • SlideShare and Google Presentation • • WordPress • Amazon Reading List
  16. 16. Connecting to Others  Connections are the backbone of LinkedIn  Professors, supervisors, co-workers, family & friends  Choose your connections wisely  Read their profile  See if they have been a part of discussions  Read their responses  Introduce yourself appropriately and make specific requests  To get to some connections, you may have to go through others  Too many rejected connections results in a blocked profile
  17. 17. Groups  Groups give you access to large numbers of people at one time  You can become involved in group related discussions  You have the advantage of having a real world social connection with the members
  18. 18. Broad Outreach Email to Known Contacts
  19. 19. Specific Outreach Email Mr. Cascone -
  20. 20. Information Request Mr. Cascone -
  21. 21. Other Details to Manage  Your Status  Seeking a position as a financial analyst  Looking for information about entering the field of facilities management  Group discussions  Start intelligent discussions about industry, job search, ethics, the economy, etc.  Participate by entering discussions and answering questions
  22. 22. Other Details to Manage Recommendations Give and ask for recommendations Answers Ask and answer questions
  23. 23. Other Functions in LinkedIn  Job Search
  24. 24. Other Functions in LinkedIn  Company Research
  25. 25. Questions Jason Cascone on LinkedIn: Alice Baumer on LinkedIn: