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Putting the Public Back in Public Relations<br />Authors: Brian Solis & Deirdre Breakenridge<br />Jessica Cameron <br />
Brian Solis<br />Principal of FutureWorks<br />Co-founder of the Social Media Club<br />Original member of the Media 2.0 W...
Deirdre Breakenridge<br />President & Director of Comm. at PFS Marketwyse<br />Fairleigh Dickinson Univ. Prof.<br />Books:...
What I learned…<br />“The first principle of success is desire - knowing what you want. Desire is the planting of your see...
Social Science v. Social Media<br />Social science-study of society & human relationships & communities people create & pa...
Social Science v. Social Media<br />Social media-about people & how we can approach them as informed & helpful peers<br />
What surprised me…<br />Journalist v. Blogger<br />
Would I recommend this book?<br />Insight on blogging & it’s benefits<br />New way to look at social media & what it does<...
Jessica Cameron<br />jessicacameron19@yahoo.com<br />www.twitter.com/jcam19<br />www.linkedin.com/in/jcameron19<br />www.j...
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Social Media Book Review

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Social Media Book Review

  1. 1. Putting the Public Back in Public Relations<br />Authors: Brian Solis & Deirdre Breakenridge<br />Jessica Cameron <br />
  2. 2. Brian Solis<br />Principal of FutureWorks<br />Co-founder of the Social Media Club<br />Original member of the Media 2.0 Workgroup<br />Among top 1.5% of blogs tracked<br />Books: Engage, Putting the Public Back in Public Relations, Now is Gone<br />Photographer<br />www.briansolis.com<br />
  3. 3. Deirdre Breakenridge<br />President & Director of Comm. at PFS Marketwyse<br />Fairleigh Dickinson Univ. Prof.<br />Books: Cyberbranding, The New PR Toolkit, Putting the Public Back in Public Relations<br />PR Practitioner <br />PRSA<br />www.deirdrebreakenridge.com<br />
  4. 4. What I learned…<br />“The first principle of success is desire - knowing what you want. Desire is the planting of your seed.”<br />
  5. 5. Social Science v. Social Media<br />Social science-study of society & human relationships & communities people create & participate in<br />
  6. 6. Social Science v. Social Media<br />Social media-about people & how we can approach them as informed & helpful peers<br />
  7. 7. What surprised me…<br />Journalist v. Blogger<br />
  8. 8. Would I recommend this book?<br />Insight on blogging & it’s benefits<br />New way to look at social media & what it does<br />Social media is based on social sciences and will always be; NEVER FORGET YOUR ROOTS<br />
  9. 9. Jessica Cameron<br />jessicacameron19@yahoo.com<br />www.twitter.com/jcam19<br />www.linkedin.com/in/jcameron19<br />www.jcam19.wordpress.com<br />

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