Mobile and tablet app dev


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Mobile and Tablet application development and market share.

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  • 09/27/11 02:52 ©2005 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.
  • Mobile and tablet app dev

    1. 1. Jeremy Callinan Protocol 80 / Omnis Technologies / Syncrate Sept. 27 th 2011
    2. 2. <ul><li>About Me </li></ul><ul><li>Mobile Development </li></ul><ul><li>Tablet Development </li></ul>Overview of today
    3. 3. <ul><li>About Me </li></ul>
    4. 4. <ul><li>Anything less than 7 inches in screen size </li></ul><ul><li>Phones </li></ul><ul><li>PDAs </li></ul><ul><li>Ipods </li></ul><ul><li>Ipod Touch </li></ul><ul><li>GPS devices </li></ul>What is mobile?
    5. 5. <ul><li>Key mobile OSes: </li></ul><ul><ul><li>Symbian OS </li></ul></ul><ul><ul><li>BlackBerry OS </li></ul></ul><ul><ul><li>Google Android </li></ul></ul><ul><ul><li>Apple iOS </li></ul></ul><ul><ul><li>Windows Phone 7 (formerly Windows Mobile) </li></ul></ul><ul><li>Others include: </li></ul><ul><ul><li>HP Palm webOS </li></ul></ul><ul><ul><li>Samsung bada </li></ul></ul>Mobile Handset OSes Globally
    6. 6. Mobile Handsets in US
    7. 7. <ul><li>Windows Phone 7 (ARM only) </li></ul><ul><ul><li>Proprietary (Microsoft) </li></ul></ul><ul><ul><li>No multitasking </li></ul></ul><ul><ul><li>Programming: Silverlight/XNA, C#.NET/VB.NET </li></ul></ul><ul><li>Android (ARM, x86, …) </li></ul><ul><ul><li>Open-source </li></ul></ul><ul><ul><li>Multitasking </li></ul></ul><ul><ul><li>Programming: Java (Apache Harmony), scripts </li></ul></ul><ul><li>Other OS features </li></ul><ul><ul><li>Most require app code signing </li></ul></ul><ul><ul><li>Many support Adobe Flash/AIR, multitasking </li></ul></ul><ul><ul><li>ARM is predominant ISA </li></ul></ul><ul><li>Symbian (^ n ) OS (ARM only) </li></ul><ul><ul><li>Open-source (Nokia) </li></ul></ul><ul><ul><li>Multitasking </li></ul></ul><ul><ul><li>Programming: C++, Java ME, Python, Qt/HTML5 SWITCHING TO WINDOWS 7! </li></ul></ul><ul><li>BlackBerry OS (ARM) </li></ul><ul><ul><li>Proprietary (RIM) </li></ul></ul><ul><ul><li>Multitasking </li></ul></ul><ul><ul><li>Many enterprise features </li></ul></ul><ul><ul><li>Programming: Java ME, Adobe AIR (tablet) </li></ul></ul><ul><li>iPhone OS (ARM only) </li></ul><ul><ul><li>Proprietary (Apple) </li></ul></ul><ul><ul><li>Multitasking </li></ul></ul><ul><ul><li>Multi-touch interface </li></ul></ul><ul><ul><li>Programming: Objective-C </li></ul></ul>Mobile Handset OSes
    8. 8. <ul><li>Originally developed for the iPhone, it has since been extended to support other Apple devices such as the iPod touch, iPad and Apple TV. </li></ul><ul><li>Apple's App Store contains more than 300,000 iOS applications </li></ul><ul><li>iOS 4.3 was released to the public on March 9, 2011, 2 days before the iPad 2. In addition to earlier features, the public release of iOS 4.3 includes many new features such as a Nitro JavaScript engine in Safari, making Safari run up to twice as fast. </li></ul><ul><li>iOS 5.0 and its features were announced on June 6 at the WWDC 2011 keynote address. The expected release date is believed to be sometime in the third quarter of 2011. iOS 5 will introduce the iCloud  service and the Notification Center, as well as improvements to native apps such as Camera. The operating system also features new applications, such as the &quot;Reminders&quot; app and &quot; NewsStand &quot;, an application resembling Folders and iBooks.  </li></ul>iOS IOS
    9. 9. <ul><li>Fastest growing mobile OS </li></ul><ul><li>Over 300,000 Android activations a day </li></ul><ul><li>Android overtook iOS as the dominant OS in US during 2H 2010 </li></ul><ul><li>First phone launched HTC G1 in 2008 </li></ul><ul><li>Currently an OS of choice for Motorola, HTC, Samsung, Sony Ericsson, among others </li></ul><ul><li>Software updates every few months </li></ul><ul><li>3.2 Honeycomb  released at July 15 2011, is &quot;an incremental release that adds several new capabilities for users and developers&quot;. Highlights include optimization for a broader range of screen sizes; new &quot;zoom-to-fill&quot; screen compatibility mode; capability to load media files directly from the SD card; and an extended screen support API, providing developers with more precise control over the UI. [62] </li></ul><ul><li>Future releases Ice Cream Sandwich  is said to be a combination of Gingerbread and Honeycomb into a &quot;cohesive whole&quot;. [51]  In September 2011,  Eric Schmidt  stated that Ice Cream Sandwich &quot; is being released in October/November. &quot; [63] </li></ul>Android OS ANDROID
    10. 10. Native vs Web Apps
    11. 11. <ul><li>“ Native” Apps: </li></ul><ul><ul><li>Written in a programming language for a targeted operating system </li></ul></ul><ul><ul><ul><li>Apple iOS Devices: iOS SDK, using Objective-C </li></ul></ul></ul><ul><ul><ul><li>Android Devices: Android SDK, using Java </li></ul></ul></ul><ul><ul><li>Have access to all features of the hardware </li></ul></ul><ul><ul><ul><li>Camera, GPS, Accelerometer, Microphone, etc. </li></ul></ul></ul><ul><ul><li>Are distributed via the respective app “marketplace” </li></ul></ul><ul><ul><ul><li>iTunes App Store, Android Marketplace </li></ul></ul></ul><ul><ul><li>iOS apps are subjected to rigorous testing/acceptance process; Android apps are submitted to the Marketplace with little oversight </li></ul></ul><ul><ul><li>Development fees: </li></ul></ul><ul><ul><ul><li>Apple: SDK is free (registration required), $99 to submit apps to App Store </li></ul></ul></ul><ul><ul><ul><li>Android: SDK is free, $25 to submit apps to Android Marketplace </li></ul></ul></ul>Native vs Web Apps
    12. 12. <ul><li>“ Web” Apps: </li></ul><ul><ul><li>Web-based applications written with traditional web programming languages </li></ul></ul><ul><ul><ul><li>HTML/CSS, Javascript, PHP/.NET/JSP </li></ul></ul></ul><ul><ul><li>Have limited access to device hardware (depends on platform) </li></ul></ul><ul><ul><li>Can be used cross-platform (some restrictions apply) </li></ul></ul><ul><ul><li>Most are intended to be used when the device is online; some have capabilities for offline use </li></ul></ul><ul><ul><li>Most platforms have some semblance of a “web app store,” but the stores and their contents vary widely </li></ul></ul><ul><ul><ul><li>No centralized marketplace for all platforms </li></ul></ul></ul>Native vs Web Apps
    13. 13. <ul><li>$$$ (or the potential for $$$) </li></ul><ul><li>iOS App Store provides a “filter” for apps, so users have at least one means of gauging their worth </li></ul><ul><li>All app marketplaces provide ratings, comments, rankings </li></ul><ul><li>Interacting with the hardware provides significant app potential </li></ul><ul><li>Users have been “trained” to search the markets first </li></ul>Native Apps: Why so Popular? NATIVE
    14. 14. <ul><li>Can produce vivid, dynamic websites with high levels of interaction </li></ul><ul><li>Can integrate web services (no need for local data sources) </li></ul><ul><li>HTML5 affords video, audio input </li></ul><ul><li>CSS3 includes animation, some 3D rendering </li></ul><ul><li>No need for Flash (!!!!!!) </li></ul><ul><li>Browser support varies widely </li></ul><ul><li>Most data-driven features require the app to be used “online” </li></ul>Web Apps: Html 5 + CSS3 + Javascript DEVELOPMENT
    15. 15. Eclipse IDE for Android
    16. 16. Xcode interface
    17. 17. Shift to Tablets
    18. 18. <ul><li>iOS and Android </li></ul><ul><li>Are biggest players </li></ul><ul><li>Other Tablets </li></ul><ul><li>still a possibility </li></ul>Tablet Market Share by Manufacturer
    19. 19. Tablet Market Share by OS Note: QNX = Blackberry
    20. 20. <ul><li>Re-use of code across platforms from mobile </li></ul><ul><li>Different form factor size an issue </li></ul><ul><li>1GHz dual-core Apple A5 custom-designed, </li></ul><ul><li>high-performance, low-power </li></ul><ul><li>system-on-a-chip </li></ul><ul><li>2 cameras </li></ul><ul><li>9.7-inch (diagonal) LED-backlit glossy widescreen Multi-Touch display with IPS technology </li></ul><ul><li>Three-axis gyro </li></ul><ul><li>Accelerometer </li></ul><ul><li>Ambient light sensor </li></ul>iPad
    21. 21. <ul><li>10.1-inch capacitive screen </li></ul><ul><li>a 5MP HD camcorder </li></ul><ul><li>1 Ghz dual core Tegra 2 </li></ul><ul><li>Barometer, accelerometer, gyroscope </li></ul>Motorola Xoom (Android 2 nd Gen. Example)
    22. 22. Blackberry?
    23. 23. <ul><li>Started out as contender, </li></ul><ul><li>HP suprisingly killed it when </li></ul><ul><li>sales were less than expected. </li></ul><ul><li>Available for $99 for a limited time. </li></ul><ul><li>Wi-Fi 16GB </li></ul><ul><li>9.7-inch diagonal LED </li></ul><ul><li>webOS </li></ul><ul><li>1.5Ghz processor </li></ul>HP Touchpad?
    24. 24. Windows Tablet Interfaces…. <ul><li>Still a possibility – remember the Symbian OS? </li></ul><ul><li>Was first to market, in early 2000s </li></ul>
    25. 25. <ul><li>“ Apparently  Apple  has agreed to a price three to four times higher than normal in exchange for reserving a large portion of the highest quality screens the manufacturer.” </li></ul>Apple’s Lead in the Tablet Market   Apple’s network of retail stores , with knowledgeable employees and the periodic hysteria-inducing product, you can interact with the iPad inside the friendly confines of an Apple Store cannot be matched by competitors at the Staples, Walmarts and Best Buys of the world.   • Apple has put together a decent moat on pricing , so much so that Asus declared no intention of jumping into the tablet market. • Also, integration of software. The presence of dozens of killer apps, downloadable immediately – or in many cases, already in the possession of the owners of iPhone or Touch devices
    26. 26. <ul><li>Still can use Eclipse and Xcode (or Visual Studio for Windows) </li></ul><ul><li>However, 7 or 10 inch form factor? Still debatable </li></ul><ul><li>Applications for data entry (POS, Medical) </li></ul><ul><li>Next gaming platform? </li></ul><ul><li>Replacement for netbooks/laptops? </li></ul>Developing for Tablet
    27. 27. <ul><li>Mobile apps/platforms are still changing, even as they mature </li></ul><ul><li>Tablets are still in a state of flux </li></ul><ul><li>Possible code-reuse, however form factors aren’t the same </li></ul><ul><li>Shift from laptops to tablets? </li></ul>In conclusion