1.
generation x transforming: new paths, new perspectives aam 2012 jennifer caleshu, james g. leventhal, amparo leyman pino, stacey swigartendorsed by public relations & marketing committee

2.
how soon is now? jennifer caleshu b. 1976

3.
who are we talking about? U.S. Live Births5,000,0004,500,0004,000,0003,500,0003,000,0002,500,0002,000,000 Births1,500,0001,000,000 500,000 0 1910 1915 1920 1925 1930 1935 1940 1945 1950 1955 1960 1965 1970 1975 1980 1986 1991 1996 2001 2006 Sources: Department of Health and Human Services, National Center for Health Statistics, web: www.dhhs.gov

4.
boomers: 68,000,000 U.S. Live Births5,000,0004,500,0004,000,0003,500,0003,000,0002,500,0002,000,000 Births1,500,0001,000,000 500,000 0 1910 1915 1920 1925 1930 1935 1940 1945 1950 1955 1960 1965 1970 1975 1980 1986 1991 1996 2001 2006 Sources: Department of Health and Human Services, National Center for Health Statistics, web: www.dhhs.gov

5.
generation x: 59,000,000 U.S. Live Births5,000,0004,500,0004,000,0003,500,0003,000,0002,500,0002,000,000 Births1,500,0001,000,000 500,000 0 1910 1915 1920 1925 1930 1935 1940 1945 1950 1955 1960 1965 1970 1975 1980 1986 1991 1996 2001 2006 Sources: Department of Health and Human Services, National Center for Health Statistics, web: www.dhhs.gov

6.
generation y: 73,000,000 U.S. Live Births5,000,0004,500,0004,000,000 `3,500,0003,000,0002,500,0002,000,000 Births1,500,0001,000,000 500,000 0 1910 1915 1920 1925 1930 1935 1940 1945 1950 1955 1960 1965 1970 1975 1980 1986 1991 1996 2001 2006 Sources: Department of Health and Human Services, National Center for Health Statistics, web: www.dhhs.gov

7.
don’t you forget about me 2010 US Population (in thousands)25,00020,00015,00010,000 5,000 0 Under 5 15 to 19 30 to 34 45 to 49 60 to 64 75 to 79 years years years years years years Sources: U.S. Census

8.
welcome to paradise or welcome to the jungle? retired even grad better job married house kids ? better job job school collegeborn ?

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Stacey Swigart (the one on the left) b. 1970

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“Life moves pretty fast. If you dont stop and look around once ina while, you could miss it. ” --Ferris Bueller’s Day Off (1986)

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“Look, I know youre hurtin now, but in time youll realize whatyouve achieved.” --The Commitments (1991)

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“All we want is to be treated like human beings, not to beexperimented on like guinea pigs or patronized like bunny rabbits. ”“I say we just grow up, be adults and die.” --Heathers (1988)

13.
“I am looking for a dare to be great situation.” --Say Anything (1989)

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Lessons from aMexican Gen Xer Amparo Leyman Pino b. 1972 …how do I feel today…

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…I have my niece’s pimples and my mother’s wrinkles… When doves cry Prince

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…crisis, crisis, crisis… Run to the Hills Iron Maiden

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…learning to do things by myself… Dancing with myself Billy Idol

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…work to live…Girls Just Want to Have Fun Cyndi Lauper

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…making my mark as a generation… Love is a Battlefield Pat Benatar

20.
James G. LeventhalDeputy Director for DevelopmentContemporary Jewish MuseumSan Francisco, CAb. 1969

21.
Gen X?

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A. dystopic

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beyond 1984……mid 2012

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But aside from the absence of phone cameras, the peopleand streets of September 2001 looked pretty much identical tothose of September 2011: the clothes, the hair, the cars. Imention this because it has been only in the past decade thatwe appear to have entered an aura-free universe in which alleras coexist at once — a state of possibly permanentatemporality given to us courtesy of the Internet. No particularera now dominates. We live in a post-era era without forms ofits own powerful enough to brand the times. The zeitgeist of2012 is that we have a lot of zeit but not much geist. I can’tbelieve I just wrote that last sentence, but it’s true; there issomething psychically sparse about the present era, andartists of all stripes are responding with fresh strategies.-Douglas CouplandNYTimes March 11, 2012Review Gods without Men by Hari Kunzru

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B. retail safety

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Target in Cali at Night

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C. Utter belief in newmedia, even as a form oftranscendentalism

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D. Enjoy noise

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E. Who’s driving the bus?

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F. Personal Strategies

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Read. Read. Read. Burgelman’s On-subject and Off- Emergent Strategy subject. On-line and the Intel Model: and Off. “Let Chaos Reign… …Rein in Chaos”Believe You Are Great and Act it! Impact and AccountabilityHorizontalization of the Organization The Challenge of Discipline (Collins)

32.
Do Unto Others, as you would have done unto you

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right here, right now jesus jones the new normal

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what’s so funny ‘bout peace love & understanding elvis costello collaboration

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conduit for sale pavementnew business models

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ball & chain social distortionmentorship & apprenticeship

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should i stay or should i go the clash grad school, private sector, social entrepreneurship

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asking for it hole leadership

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it’s the end of the world as we know it r.e.m.what do you want to talk about?