Newsforce - Press Release Enhancement & Placement

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Newsforce - Press Release Enhancement & Placement

  1. 1. Newsforce Network lets you take your advertising to the online news channels Vince Bianco CEO (949) 230-1354 [email_address] Newsforce Network
  2. 2. <ul><li>The Online News Opportunity is Massive : </li></ul><ul><ul><li>- Over 650 million pages read every day by people around the world. </li></ul></ul><ul><ul><li>-100,000 new articles are indexed by Google each day. </li></ul></ul><ul><ul><li>-Within 5 years, the Internet will be the primary source of news for most countries. </li></ul></ul><ul><li>You Get: </li></ul><ul><ul><li>-Ultimate control: tell your story how you want, when you want </li></ul></ul><ul><ul><li>-Premium placement to feature stories on major online news sites </li></ul></ul><ul><ul><li>-Hosted multimedia landing page with SEO syndication and opportunity for news socialization </li></ul></ul><ul><ul><li>-Detailed reports to measure reader engagement and optimize campaigns </li></ul></ul>Newsforce Solution: Turning Advertising Into News
  3. 3. NEWSFORCE Brand Advertising Search Advertising The Consumer Purchasing Cycle
  4. 4. Today: 288 Premium News Partners 74 million unique visitors / 19.5 trillion page views - monthly
  5. 5. How We Do It In Premium News Channel targeting + Contextual targeting = News Relevance
  6. 6. Social Media Enabled Landing Page Social: bookmark, share, blog, rate, email, IM, print Engagement features: - links - photos - videos - audio - contact information View live example here AUTOMATIC SEO INCLUDED
  7. 7. Users Can Socialize Your Content
  8. 8. Eye Tracking Proves People Trust Newsforce Newsforce unit Source: Newsforce Engagement Study, Enquiro, 2008 Eye Attraction Percent Higher Newsforce over Display Ad 817% Newsforce over Google Adwords 305%
  9. 9. Newforce Headlines Perform Website links: 26% CTR Headline to Landing Page 0.15%** CTR (and increasing) Videos: 10% CTV rate Photos: 7% CTV rate Social Buttons: 3% CTR Newsforce campaign averages* today *based on data 7/08-10/08 **per headline unit; full unit CTR >.4% + Social Sharing Ripple Effect
  10. 10. Reporting <ul><ul><li>Landing page views & activity </li></ul></ul><ul><ul><li>Headline clicks and CTR </li></ul></ul><ul><ul><li>Multimedia engagement - views of photos/videos, time spent </li></ul></ul><ul><ul><li>Social engagement - clicks/actions on social media buttons </li></ul></ul>Newsforce reports on: <ul><ul><li>A/B headline testing capability </li></ul></ul><ul><ul><li>Acceptance of 3rd party tracking tags </li></ul></ul>Newsforce offers:
  11. 11. Wide Range of Sources & Stories <ul><ul><li>Agencies </li></ul></ul><ul><ul><li>Entertainers </li></ul></ul><ul><ul><li>Brands </li></ul></ul><ul><ul><li>Marketers </li></ul></ul><ul><ul><li>Corp Comm </li></ul></ul><ul><ul><li>CEOs </li></ul></ul><ul><ul><li>Nonprofits </li></ul></ul><ul><ul><li>Investor Relations </li></ul></ul><ul><ul><li>Human Resources </li></ul></ul><ul><ul><li>Individuals </li></ul></ul><ul><ul><li>Authors/Publishers </li></ul></ul><ul><ul><li>Politicians, Lobbyists </li></ul></ul><ul><ul><li>Event planners </li></ul></ul><ul><ul><li>Small/Med Enterprise </li></ul></ul>
  12. 12. Some of our Customers <ul><li>Brands </li></ul><ul><ul><li>Sears </li></ul></ul><ul><ul><li>Kmart </li></ul></ul><ul><ul><li>Eagle Snacks </li></ul></ul><ul><ul><li>Schering-Plough </li></ul></ul><ul><ul><li>Hyatt </li></ul></ul><ul><ul><li>Chumby </li></ul></ul><ul><ul><li>Weight Watchers </li></ul></ul><ul><ul><li>Seamaster Cruises </li></ul></ul><ul><ul><li>Authors John Assaraf & Ken Blanchard </li></ul></ul><ul><ul><li>Ecomii.com </li></ul></ul><ul><li>Agencies </li></ul><ul><ul><li>Euro RSCG </li></ul></ul><ul><ul><li>Edelman </li></ul></ul><ul><ul><li>Ruder-Finn Interactive </li></ul></ul><ul><ul><li>PHD </li></ul></ul><ul><ul><li>SiteLab </li></ul></ul><ul><ul><li>The Buyer Group </li></ul></ul><ul><ul><li>Zocalo Group </li></ul></ul><ul><ul><li>Ogilvy Action </li></ul></ul><ul><ul><li>Elixir Interactive </li></ul></ul><ul><ul><li>Thunderbird Marketing </li></ul></ul><ul><ul><li>Protea Media </li></ul></ul>
  13. 13. How You Buy Newsforce Today CPM (Impression) Pricing By Audience: Channel Targeting (available) Auto, Travel, Health & Fitness Sports, Entertainment, Music, Games Business, Finance, Technology etc… Geographic Targeting (soon) Top DMAs

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