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Dissecting Crossmedia

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This is a presentation from a talk I gave to a class of 4th year film production students at York University on how to monetize on social media and what tools to use to build content that people like.

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Dissecting Crossmedia

  1. 1. DISSECTINGTHE CROSSMEDIAECOSYSTEMJonathan BuccellaThursday, 25 April, 13
  2. 2. HOW CONTENT CREATION HASCHANGEDThursday, 25 April, 13
  3. 3. BIG DATAA really convincing buzzword...10010100101Thursday, 25 April, 13
  4. 4. A NEW STYLE OF DISTRIBUTIONThursday, 25 April, 13
  5. 5. STOP WASTINGYOURTIMEbecause it’s pretty valuableThursday, 25 April, 13
  6. 6. Start Pivot 1 Pivot 2Content HypothesisAudience HypothesisCore AssumptionsRiskiest AssumptionMVP StageMinimum Success CriterionThursday, 25 April, 13
  7. 7. TOOLSIs as simple as adding a ‘+’Thursday, 25 April, 13
  8. 8. Thursday, 25 April, 13
  9. 9. REALTIME INSIGHTSThursday, 25 April, 13
  10. 10. THE POWER OF REDDITThursday, 25 April, 13
  11. 11. WHY DOESTHIS MATTER...?Thursday, 25 April, 13
  12. 12. GROWTHE AUDIENCE(then monetize)Thursday, 25 April, 13

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