Sph 107 Ch16

478 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
478
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Sph 107 Ch16

  1. 1. Persuasive Strategies
  2. 2. <ul><li>Ethos – speaker credibility. The sense of character and competence a speaker conveys. </li></ul><ul><li>Logos – logical appeals. The systematic way you structure your argument. </li></ul><ul><li>Pathos – emotional appeals. Refers to a speakers attempts to evoke certain feelings in your listeners. </li></ul>
  3. 3. <ul><li>Has to do with being perceived as well-informed, skilled, or knowledgeable. </li></ul><ul><li>Initial credibility is communicated by information sent before you speak. </li></ul><ul><li>Derived credibility are messages about your credibility communicated by the things you say and do. </li></ul>
  4. 4. <ul><li>Terminal credibility is the sense of your competence and character that your listeners have at the end of your speech. </li></ul><ul><li>Content Strategies </li></ul><ul><ul><li>Explain your competence. </li></ul></ul><ul><ul><li>Establish common ground. </li></ul></ul><ul><ul><li>Use strong evidence. </li></ul></ul>
  5. 5. <ul><li>Language Strategies </li></ul><ul><ul><li>Use respectful language. </li></ul></ul><ul><ul><li>Humor can enhance your perceived character. </li></ul></ul><ul><li>Delivery Strategies </li></ul><ul><ul><li>Attractive people are perceived as more credible – dress up. </li></ul></ul><ul><ul><li>Use confident body language. </li></ul></ul><ul><ul><li>Speak fluently at a moderate pace. </li></ul></ul>
  6. 6. <ul><li>Inductive reasoning- the process of arriving at a general conclusion from a series of specific evidence. </li></ul><ul><ul><li>Examples, statistics, and testimonies. </li></ul></ul><ul><li>Deductive Reasoning- the process of showing how a general premise applies to a specific case. </li></ul><ul><ul><li>Start with a major premise most people believe to be true. </li></ul></ul><ul><ul><li>Move to your Minor premise establishing that the point you are making fits with the major premise. </li></ul></ul><ul><ul><li>Finish with your conclusion. </li></ul></ul><ul><ul><li>This three part process is also known as a syllogism. </li></ul></ul>
  7. 7. <ul><li>Analogical Reasoning- reasoning by comparison. </li></ul><ul><ul><li>Claim that because one thing is true, something just like it is also true. </li></ul></ul>
  8. 8. <ul><li>Hasty Generalizations – conclusions drawn on too little evidence. </li></ul><ul><li>False Cause – claims that because one event follows another the first event caused the second. </li></ul><ul><li>Slippery Slope – cause and effect fallacy where a particular action sets off a chain of events that eventually causes the effect. </li></ul>
  9. 9. <ul><li>Either/Or – when someone argues that there are only two solutions to a problem. </li></ul><ul><li>Straw man – misrepresenting the opposing view and attacking an obviously weak argument. </li></ul><ul><li>Bandwagon – presenting one side of an argument as being popular. </li></ul><ul><li>Appeal to tradition – defends position with “because that is the way it has always been done.” </li></ul>
  10. 10. <ul><li>Red Herring – using irrelevant evidence to divert listeners attention from the real issue. </li></ul><ul><li>Ad hominem – attacking an opponent’s character instead of their argument. </li></ul><ul><li>Non sequitur – supporting your argument with evidence that is not relevant. </li></ul>
  11. 11. <ul><li>Use stories that personalize or dramatize your point. </li></ul><ul><li>Visuals and music will add drama to your presentation. </li></ul><ul><li>Strategically use words that add emotion. </li></ul><ul><li>Use strategic stresses and pauses. </li></ul>

×