iRun 400+ miles
9 cities
1 mission
Chicago 37, Miami 79+, Raleigh 100, Salt Lake City 32, LA 24

Be earnest.
You are what you do,
not what you or other
people say about you.

WordPress is saving Journalism
Democratize the business
of publishing.

got scale?
500,000 visitors
3 million views
175,000 posts
90,000 comments
18,000 users

register_taxonomy
add_meta_box

add_dashboard_page();

Computer
Tablet Mobile
Social Media
E-section delivers
(A5) Newsprint Story E-section Story

The new front page of Davis.
Your
advertisement
now appears
on for the
entire day.
The best of
both worlds...
Newspaper
Computer iPad Mobile

The new front page of Davis.
The best of
both worlds...
Newspaper
Computer iPad Mobile
Your post-it
now appears
on for the
entire day.

{ Mobile demo }

E-section

E-section
update_option ($page $readers);

online analytics,
offline measurement
Page A1 - 80%
Page A2 - 50%
Page A3 - 70%
10,000 printed
8,000
5,000
7,000

Copies
Printed
People
Reached
online analytics,
offline measurement

+ =
... like wheels on suitcase.
WordPress?why

We believe in freedom of speech
We care about our democracy
We love our community
We practice journalism because it
enhances these things
why journalism?
BLOG
BLOG

5,000% increase in ad rates
Growing audience
no more newsroom cuts
digital native
democratize publishing business
post first, print later
edition model
HANG

Freedom is never more than one
generation away from extinction.
We didn’t pass it to our children in
the bloodstream. It must be fought
for, protected, and handed on for
them to do the same.
- Ronald Reagan

FREE
SPEECH
PRESS
SOFTWARE
Joeboydston.com