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Nib.Ly Sharethrough Overview

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True earned media tracking for brand videos - Tracks earned video views from each paid + owned channel
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Without nib.ly, earned video views are calculated based on assumed user behaviors coupled with cowboy math
- nib.ly enables real earned media tracking based on actual user behavior & sharing actions

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Nib.Ly Sharethrough Overview

  1. 1. Sharethrough Introduces nib.ly
  2. 2. ProblemAdvertisers cannot track real generational “earned media” from sharingacross their paid & owned media buys. Nice to meet you, I’m nib.ly.
  3. 3. nib.ly is... ...“bit.ly” for videos URLs Shares videos using a shortened nib.ly URL Tracks video views, video shares & video view lengths ...true earned media tracking for brand videos Tracks earned video views from each paid + owned channel Without nib.ly, earned video views are calculated based on assumed user behaviors coupled with cowboy math nib.ly enables real earned media tracking based on actual user behavior & sharing actions
  4. 4. Track Real Earned Views from Paid & Owned Media OtherSocial Other Paid OtherSocial Other Paid Sharethrough Video Vendor1 Vendor1 Vendor2 Video Vendor2 1st Generation Shared Views 2nd Generation Shared Views 3rd Generation Shared Views nth Generation Shared Views Twitter FB Website Page 1st Generation Shared Views 2nd Generation Shared Views 3rd Generation Shared Views nth Generation Shared Views
  5. 5. nib.ly drives big benefitsReal Earned Media RetargetingTrack actual earned Access to cookie media from each pool to retarget key vehicle in your social influencersmedia plan (paid & across Sharethrough owned) paid distribution network
  6. 6. using nib.ly tracking is easy as pie Convert your youtube URL into a nib.ly URL Use nib.ly URL across all paid & owned media Monitor real earned media in nib.ly dashboard Enabled for all Sharethrough paid campaigns; encouraged for use across all other paid + owned media vehicles
  7. 7. nib.ly tracks true sharing & earned mediaThe First & Only Generational Share Tracking Platform in the Industry! First Nth Generation Generation Paid Views Intent to Share Shared Views Shared Views Video Partners Other Social Know how other social video vendors are defining “earned views.” Earned views are not “youtube views minus paid views.”
  8. 8. interested? nib.ly next steps... Be a nib.ly beta test partner with Sharethrough. Help us test out this powerful product tool; and be one of the first brands to test the only real share tracking platform in the industry. Sharethrough will enable nib.ly tracking for all Sharethrough paid campaigns. Also, implement nib.ly URLs across your other paid & owned media too !

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