Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

From Free to Freemium

4,808 views

Published on

How we launched slideshare's premium offering.

Published in: Business, Technology
  • Be the first to comment

From Free to Freemium

  1. 1. Adding Freemium to SlideShare @jboutelle slideshare.net/jboutelle www.jonathanboutelle.com
  2. 2. What our premium services look like
  3. 3. “ Charge for things that cost you money“
  4. 4. “ Don’t charge for things that bring you more users”
  5. 5. Paying by the drink is stressful
  6. 7. Pre-pay makes price experiments difficult
  7. 8. Freemium Customers = small business
  8. 12. Bundles increase perceived value
  9. 13. Test subscription plans the easy way
  10. 16. Give them a “trigger”
  11. 22. First Impressions matter First Impressions Matter
  12. 23. “ Free users keep you honest”
  13. 24. PAID users keep you honest
  14. 26. “ You need to have a conversion rate of 1% - 4%”
  15. 27. Conversion volume matters, not conversion rate
  16. 28. “Free users are our marketing cost / distribution strategy”
  17. 29. Free users generate revenue
  18. 30. Churn kills
  19. 31. Use Cohort Analysis to understand Churn Caution: generating this data harder than it looks
  20. 32. Flattery will get you places
  21. 33. Customers will tell you what to build and how much to charge
  22. 34. Blended Revenue
  23. 35. The stats that matter <ul><li>Churn </li></ul><ul><li>Conversion Funnel Stats </li></ul><ul><li>Raw Conversions </li></ul>
  24. 36. slides are at slideshare.net/jboutelle

×