Mobile Phone - A tool for Self-connection

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Thoughts on the future of mobile phone for my Ad Research class and guest Jon Konrath from Samsung.

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Mobile Phone - A tool for Self-connection

  1. 1. A TOOL FOR SELF-CONNECTION by: Jacopo Apo Bordin jbordin5@gmail.com @Apopotamus
  2. 2. Since
the
beginning,
the
mobile
phone
has
been
a
tool
for
connec4on. Connec4on
between
you
and
others,
first
two‐way,
and
then
mul4‐way. With
the
evolu4on
of
the
internet,
our
culture
has
been
shaped. Digital
Na4ves
are
given
a
second
ego. Our
lives
today
are
divided
between
online
and
offline. We
spent
years
to
figure
out
what
direc4on
the
internet
was
going
to
take and
now
we
just
started
to
figure
out
how
to
connect
it
with
us
and
our
lives.
  3. 3. We
are
about
to
put
everything
we’ve learned
on
emerging
behaviors
[thus emerging
needs,
wants,
mo4va4ons], social
networking,
and
digital
marke4ng into
what
is
going
to
be
the
first
tool
for self‐connec4on.
  4. 4. A
tool
that
will
allow
the
merge
of
the
digital
and
the
self
ego. For
the
first
4me
we’ll
see
the
barrier
between
online
and
offline
quickly
fading. ONLINE OFFLINE
  5. 5. “The mobile phone will carry users’ digital identities, preferences, and possessions around with them.” [Carlo Longino]
  6. 6. Who’s
going
to
change
the
game? Digital
Na4ves
and
the
following
genera4ons. They’re
the
ones
who
are
going
to
bring
our
culture
to
the
very next
step. Older
genera4ons
had
to
adapt
their
lifestyle
to
the
Internet. People
who
are
born
with
the
Internet
are
going
to
adapt
the laPer
to
their
lifestyle. We like it because it changed our lifestyles. They like it if it fits their lifestyles.
  7. 7. What
do
they
want
from
their
mobile
devices? [=how
are
they
using
it
right
now] 80% Guarantee secured data access to the user only Personal, fingerprint access. 66% Accessibility to personal health records Status updates with physical conditions, food, activities,… 81% Shockproof and waterproof They bring it and want it everywhere, even when scuba diving 80% Endless power They want access all-time Teens
[12‐17]
  8. 8. LBS [location-based services] LBS
apps
already
brought
the
users
closer
to
their
digital
counterpart
and
their
friends’
digital
counterparts.
  9. 9. LBS [location-based services]
  10. 10. AR [augmented reality] AR
will
finally
make
sense.
This
technology
never
took
off
because
there
was not
the
right
purpose
for
it. Now
this
technology
will
be
able
to
bring
the
online
presence
to
your
hand [eye?
skin?
hair?]
and
with
the
combina4on
of
LBS
and
cloud‐based
plaYorms will
become
a
new
lens
through
which
we’ll
look
at
life
and
ourselves.
  11. 11. AR [augmented reality] The
terms
“augmented”
and
“virtual”
will
become
passé,
outdated. Things
are
going
to
talk. You’ll
be
able
to
walk
in
front
of
a
restaurant
and
instantly
see
reviews, friends’
opinions,
events,
if
somebody
you
know
is
inside.
[see
previous
slide]. Buildings
are
going
to
talk,
you’ll
point
at
“The
Bean”
in
Chicago
and
get instant
informa4on
[historical,
ar4st,
social‐related,
media‐related,…]. Your
friend
Apopotamus
was
here
on
Jan
26
and
lea this
comment:
“I
love
how
a
liPle
bean
can
easily make
fun
of
a
whole
skyline
with
its
self
image.” 2
friends 1
friend 5
friends
  12. 12. CLOUD COMPUTING A
cloud‐based
system
will
allow storing
data
and
accessing
them from
any
machine
or
screen. Keys,
remote
controls,
credit
cards, IDs,
mp3,
are
going
to
be
always with
you,
in
your
phone.
Losing
the phone
will
become
deadly. But
just
for
a
moment. With
the
purchase
of
a
new
phone, restoring
the
data
in
cloud
will
be fast
and
painless,
and
your
life
will be
back
in
your
pocket.
  13. 13. CLOUD COMPUTING Our
pockets
will
be
emp4er
and
emp4er carrying
always
more
and
more
of
us. SIM
cards
will
become
Login. Login: I synch therefore I am.
  14. 14. The
mobile
phone
will
sense
us. We’ll
access
through
fingerprint; it
will
know
if
we
forgot
something
on
the
to‐do
list and
will
remind
us
as
we
pass
by
it.
  15. 15. It
will
know
our
mood
and
whether
there
is
anything
on
the
way
that
could
help
us
feel
bePer… It
will
also
pay
for
it.
  16. 16. MOBILE BANKING It
will
pay
for
dona4ons,
restaurants,
4ckets,
bills,
gas,
books,
and
himself.
  17. 17. friends The mobile phone will always know where you are What you’ve been doing And where you’d like to go next.
  18. 18. “It's always better when we're together.” The
phone
will
be
the
ul4mate
tool
for
self‐connec4on. In
the
culture
book,
my
genera4on
will
appear
as
the
first
and
only
one
that has
lived
with
two
separate
lives. Hopefully,
it
will
also
appear
as
the
one
who
served
the
genera4ons
ahead the
tools
to
bring
back
together
two
iden44es
into
one
life.
  19. 19. THANKS Thoughts
by: Jacopo
Apo
Bordin jbordin5@gmail.com hPp://www.joinmeforbreakfast.com @Apopotamus

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