GREATER STATESVILLE GTR SVL COMMITTEE OF ONE HUNDRED 2 0 0 9  A N N U A L  M E E T I N G
2009 Challenges <ul><ul><li>Unemployment rate between 12% and 13% </li></ul></ul><ul><ul><li>Business closures </li></ul><...
<ul><ul><li>Site Selection magazine #1 Micropolitan for new and expanding industry </li></ul></ul><ul><ul><li>All-America ...
Piedmont Rubber Recycling <ul><ul><li>Existing industry expansion </li></ul></ul><ul><ul><li>Manufactures rubber mulch fro...
Talon Systems <ul><ul><li>Manufactures ready-to-assemble furniture and organizer systems </li></ul></ul><ul><ul><li>Bought...
Providência USA <ul><ul><li>Confirmed earlier announcement </li></ul></ul><ul><ul><li>Manufactures nonwoven fabrics </li><...
Providência USA West Park construction site January 2010
Commercial Vehicle Group <ul><ul><li>Existing industry expansion </li></ul></ul><ul><ul><li>Manufactures OTR truck seating...
Snider Tire <ul><ul><li>Existing industry expansion </li></ul></ul><ul><ul><li>Retreads OTR truck tires </li></ul></ul><ul...
JS Fiber <ul><ul><li>Existing industry expansion </li></ul></ul><ul><ul><li>Manufactures bedding and similar home goods </...
Kooks Custom Headers <ul><ul><li>48 new jobs </li></ul></ul><ul><ul><li>Adding second shift 2Q 2010, additional 14 jobs </...
<ul><ul><li>Project pipeline </li></ul></ul><ul><ul><li>Product development </li></ul></ul><ul><ul><li>SBP shell building ...
Looking Ahead <ul><ul><li>Project Pipeline </li></ul></ul>
SBP Shell Building <ul><ul><li>Strong activity </li></ul></ul><ul><ul><li>Variety of client types </li></ul></ul>
Product Development <ul><ul><li>Statesville Airport </li></ul></ul><ul><ul><li>Barium Springs Technology Park </li></ul></...
Convergent Study <ul><li>Surveyed Statesville business and community leaders  </li></ul><ul><li>GSDC effectiveness and fut...
<ul><ul><li>Powerful  “closing” tool </li></ul></ul><ul><ul><li>Market-driven  </li></ul></ul><ul><ul><li>Will be even mor...
<ul><ul><li>Industrial outreach </li></ul></ul><ul><ul><li>Partner referrals </li></ul></ul><ul><ul><li>Expansion assistan...
BRE Activities <ul><ul><li>Industrial Outreach Visits </li></ul></ul>
BRE Activities <ul><ul><li>Partner Referrals </li></ul></ul>
BRE Activities <ul><ul><li>New Expansion Projects </li></ul></ul>
BRE Activities <ul><ul><li>New Expansion Projects </li></ul></ul>
Marketing Greater Statesville <ul><ul><li>Online Advertising </li></ul></ul><ul><ul><li>Print Advertising </li></ul></ul><...
Online Advertising <ul><ul><li>Google AdWords </li></ul></ul><ul><ul><li>3001 Clicks in 2009 </li></ul></ul><ul><ul><li>9 ...
Print Advertising
<ul><ul><li>The Growing Edge eNewsletter </li></ul></ul><ul><ul><li>Front & Center eNewsletter </li></ul></ul><ul><ul><li>...
<ul><ul><li>Increased presence on Facebook, Twitter and LinkedIn </li></ul></ul><ul><ul><li>Drive “conversations” </li></u...
<ul><ul><li>Corporate Training Workshops </li></ul></ul><ul><ul><li>Breakfast Buzz </li></ul></ul>Live Event <ul><ul><li>C...
Thank you  for your support of  Greater  Statesville
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Greater Statesville C100 Meeting

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Presentation by Mike Smith and John Marek at C100 Annual Meeting

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Greater Statesville C100 Meeting

  1. 1. GREATER STATESVILLE GTR SVL COMMITTEE OF ONE HUNDRED 2 0 0 9 A N N U A L M E E T I N G
  2. 2. 2009 Challenges <ul><ul><li>Unemployment rate between 12% and 13% </li></ul></ul><ul><ul><li>Business closures </li></ul></ul><ul><ul><li>Tight capital </li></ul></ul><ul><ul><li>Reduced corporate revenues </li></ul></ul><ul><ul><li>1Q Very slow </li></ul></ul>
  3. 3. <ul><ul><li>Site Selection magazine #1 Micropolitan for new and expanding industry </li></ul></ul><ul><ul><li>All-America City Award </li></ul></ul><ul><ul><li>Site Selection magazine Top Economic Development Group award </li></ul></ul><ul><ul><li>Strong finish with 4 announcements in final 6 weeks </li></ul></ul>2009 Positives
  4. 4. Piedmont Rubber Recycling <ul><ul><li>Existing industry expansion </li></ul></ul><ul><ul><li>Manufactures rubber mulch from recycled tires </li></ul></ul><ul><ul><li>Moved to larger building (Hanes) </li></ul></ul><ul><ul><li>40 new jobs </li></ul></ul><ul><ul><li>$2.7 million new capital investment </li></ul></ul>
  5. 5. Talon Systems <ul><ul><li>Manufactures ready-to-assemble furniture and organizer systems </li></ul></ul><ul><ul><li>Bought Canac building </li></ul></ul><ul><ul><li>150 new jobs </li></ul></ul><ul><ul><li>$3.5 million new capital investment </li></ul></ul>
  6. 6. Providência USA <ul><ul><li>Confirmed earlier announcement </li></ul></ul><ul><ul><li>Manufactures nonwoven fabrics </li></ul></ul><ul><ul><li>Building at West Park </li></ul></ul><ul><ul><li>50 new jobs </li></ul></ul><ul><ul><li>$70 million new capital investment </li></ul></ul>Providência USA
  7. 7. Providência USA West Park construction site January 2010
  8. 8. Commercial Vehicle Group <ul><ul><li>Existing industry expansion </li></ul></ul><ul><ul><li>Manufactures OTR truck seating </li></ul></ul><ul><ul><li>40 new jobs </li></ul></ul><ul><ul><li>$1.7 million new capital investment </li></ul></ul>
  9. 9. Snider Tire <ul><ul><li>Existing industry expansion </li></ul></ul><ul><ul><li>Retreads OTR truck tires </li></ul></ul><ul><ul><li>40 new jobs </li></ul></ul>
  10. 10. JS Fiber <ul><ul><li>Existing industry expansion </li></ul></ul><ul><ul><li>Manufactures bedding and similar home goods </li></ul></ul><ul><ul><li>Opening outlet store </li></ul></ul><ul><ul><li>5 new jobs </li></ul></ul><ul><ul><li>Renovating unoccupied building on I-40 </li></ul></ul>
  11. 11. Kooks Custom Headers <ul><ul><li>48 new jobs </li></ul></ul><ul><ul><li>Adding second shift 2Q 2010, additional 14 jobs </li></ul></ul><ul><ul><li>Facility opened July 2009 </li></ul></ul>
  12. 12. <ul><ul><li>Project pipeline </li></ul></ul><ul><ul><li>Product development </li></ul></ul><ul><ul><li>SBP shell building </li></ul></ul><ul><ul><li>Convergent study </li></ul></ul><ul><ul><li>Incentive policies </li></ul></ul><ul><ul><li>BRE & Marketing </li></ul></ul>Looking Ahead to 2010
  13. 13. Looking Ahead <ul><ul><li>Project Pipeline </li></ul></ul>
  14. 14. SBP Shell Building <ul><ul><li>Strong activity </li></ul></ul><ul><ul><li>Variety of client types </li></ul></ul>
  15. 15. Product Development <ul><ul><li>Statesville Airport </li></ul></ul><ul><ul><li>Barium Springs Technology Park </li></ul></ul><ul><ul><li>Troutman-LKN Business Park </li></ul></ul><ul><ul><li>Data Center Sites </li></ul></ul>
  16. 16. Convergent Study <ul><li>Surveyed Statesville business and community leaders </li></ul><ul><li>GSDC effectiveness and future directions </li></ul><ul><li>Positive results </li></ul>
  17. 17. <ul><ul><li>Powerful “closing” tool </li></ul></ul><ul><ul><li>Market-driven </li></ul></ul><ul><ul><li>Will be even more important as competition for jobs and investment heats up </li></ul></ul>Incentive Policies
  18. 18. <ul><ul><li>Industrial outreach </li></ul></ul><ul><ul><li>Partner referrals </li></ul></ul><ul><ul><li>Expansion assistance </li></ul></ul><ul><ul><li>Retention “intervention” </li></ul></ul><ul><ul><li>Corporate training </li></ul></ul><ul><ul><li>Community-building </li></ul></ul>BRE Activities
  19. 19. BRE Activities <ul><ul><li>Industrial Outreach Visits </li></ul></ul>
  20. 20. BRE Activities <ul><ul><li>Partner Referrals </li></ul></ul>
  21. 21. BRE Activities <ul><ul><li>New Expansion Projects </li></ul></ul>
  22. 22. BRE Activities <ul><ul><li>New Expansion Projects </li></ul></ul>
  23. 23. Marketing Greater Statesville <ul><ul><li>Online Advertising </li></ul></ul><ul><ul><li>Print Advertising </li></ul></ul><ul><ul><li>Email Marketing </li></ul></ul><ul><ul><li>Social Media </li></ul></ul><ul><ul><li>Live Event </li></ul></ul>
  24. 24. Online Advertising <ul><ul><li>Google AdWords </li></ul></ul><ul><ul><li>3001 Clicks in 2009 </li></ul></ul><ul><ul><li>9 Million Impressions in 2009 </li></ul></ul><ul><ul><li>588 Clicks in 2008 </li></ul></ul><ul><ul><li>1.2 Million Impressions in 2008 </li></ul></ul>
  25. 25. Print Advertising
  26. 26. <ul><ul><li>The Growing Edge eNewsletter </li></ul></ul><ul><ul><li>Front & Center eNewsletter </li></ul></ul><ul><ul><li>Breaking News Alerts </li></ul></ul>Email Marketing
  27. 27. <ul><ul><li>Increased presence on Facebook, Twitter and LinkedIn </li></ul></ul><ul><ul><li>Drive “conversations” </li></ul></ul><ul><ul><li>31 Fans on Facebook </li></ul></ul><ul><ul><li>144 Followers on Twitter </li></ul></ul><ul><ul><li>348 LinkedIn Contacts </li></ul></ul>Social Media <ul><ul><li>Increased presence on Facebook, Twitter and LinkedIn </li></ul></ul><ul><ul><li>Drive “conversations” </li></ul></ul><ul><ul><li>500 Fans on Facebook </li></ul></ul><ul><ul><li>1000 Followers on Twitter </li></ul></ul><ul><ul><li>500 LinkedIn Contacts </li></ul></ul>
  28. 28. <ul><ul><li>Corporate Training Workshops </li></ul></ul><ul><ul><li>Breakfast Buzz </li></ul></ul>Live Event <ul><ul><li>Community Outreach </li></ul></ul><ul><ul><li>Iredell Manufacturers Council </li></ul></ul><ul><ul><li>GSDC Webinars? </li></ul></ul>
  29. 29. Thank you for your support of Greater Statesville

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