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USING SOCIAL MEDIA FOR
CAREER ADVANCEMENT
#GETitBDPA
Social media will bring
you to,or keep you from
your next career
opportunity.
@jbledsoejr #GETitBDPA
2011 Study from Social Media
Monitoring Service, Reppler*
• 69% of employers claim to have turned away an applicant due
to...
What Social Media can do for your career
MakesMeWannaHoller.com
Eric Payne
ShesGotFlavor.com
Utokia Langley
BlackAndMarriedWithKids.com
Lamar and Ronnie Tyler
"You're a
NOBODY"
Digital Media Company
"We don't have a choice
on whether we do social
media, the question is
how well we do it." 
Erik Qualman
@jbledsoejr #GETi...
The Question: 
How Can YOU
Use Social
Media to
Advance Your
Career?
4 keys to advancing your career
with social media
1) Understand what it is
2) Manage your online reputation
3) Develop you...
Understand what it is...
Social Media is a
fundamental shift
in the way we relate
to one another.
@jbledsoejr #GETitBDPA
@jbledsoejr #GETitBDPA
Manage your online reputation
• Google
• Claim
• Buy
• Brand
• Protect
...YOUR NAME
@jbledsoejr #GETitBDPA
What does the web say about you?
DEVELOP
YOUR
PERSONAL
BRAND
"It's not what you
know, but who you
know."
@jbledsoejr #GETitBDPA
G.E.T. it BDPA!
@jbledsoejr #GETitBDPA
1.Give first...
2.Encourage always
3.Teach from experience
Give first...
Encourage
Always...
Teach from experience...
Use the tools to reach your goals
The one place on the web you own, and
control. Share your stories and expertise.
Share your personality, and friend people
you know. LIKE pages of influencers.
Show off your skills. Search for jobs.
Connect with professionals in your field.
Connect based on interests vs
friendship. Become an authority.
ROLE PLAYERS
"I don't have time..."
It doesn't take as much
time as you think...
1. Google your
name.
2. Create your
tweetable
elevator pitch.
3. Clean up your
social profiles,
images, and
posts.
Do this ...
THANK YOU!
JackieBledsoe.com/BDPA
• FREE: My Top Social Media Tools
• BDPA Survey
Jackie@JackieBledsoe.com

@jbledsoejr
Using Social Media for Career Advancement 2014 BDPA National Conference
Using Social Media for Career Advancement 2014 BDPA National Conference
Using Social Media for Career Advancement 2014 BDPA National Conference
Using Social Media for Career Advancement 2014 BDPA National Conference
Using Social Media for Career Advancement 2014 BDPA National Conference
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Using Social Media for Career Advancement 2014 BDPA National Conference

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Social Media is the bridge to your next career opportunity, the the wall that keeps you from it. The choice is yours. Jackie teaches 2014 BDPA National Conference attendees the 4 keys to advancing your career with social media.

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Using Social Media for Career Advancement 2014 BDPA National Conference

  1. 1. USING SOCIAL MEDIA FOR CAREER ADVANCEMENT
  2. 2. #GETitBDPA
  3. 3. Social media will bring you to,or keep you from your next career opportunity. @jbledsoejr #GETitBDPA
  4. 4. 2011 Study from Social Media Monitoring Service, Reppler* • 69% of employers claim to have turned away an applicant due to something they viewed on one of the major social media venue* • 47% of employers look at social networking sites to screen prospective employees right after obtaining their job application* • Facebook is reviewed by 76% of employers, followed by Twitter (53%) and LinkedIn (48%)* • 68% of employers have hired a candidate due to something they saw about them on a social networking site* *http://jbled.so/RepplerStudy @jbledsoejr #GETitBDPA
  5. 5. What Social Media can do for your career
  6. 6. MakesMeWannaHoller.com Eric Payne
  7. 7. ShesGotFlavor.com Utokia Langley
  8. 8. BlackAndMarriedWithKids.com Lamar and Ronnie Tyler
  9. 9. "You're a NOBODY"
  10. 10. Digital Media Company
  11. 11. "We don't have a choice on whether we do social media, the question is how well we do it." Erik Qualman @jbledsoejr #GETitBDPA
  12. 12. The Question: How Can YOU Use Social Media to Advance Your Career?
  13. 13. 4 keys to advancing your career with social media 1) Understand what it is 2) Manage your online reputation 3) Develop your personal brand 4) Use the tools to reach your goals @jbledsoejr #GETitBDPA
  14. 14. Understand what it is...
  15. 15. Social Media is a fundamental shift in the way we relate to one another. @jbledsoejr #GETitBDPA
  16. 16. @jbledsoejr #GETitBDPA
  17. 17. Manage your online reputation
  18. 18. • Google • Claim • Buy • Brand • Protect ...YOUR NAME @jbledsoejr #GETitBDPA What does the web say about you?
  19. 19. DEVELOP YOUR PERSONAL BRAND
  20. 20. "It's not what you know, but who you know." @jbledsoejr #GETitBDPA
  21. 21. G.E.T. it BDPA! @jbledsoejr #GETitBDPA 1.Give first... 2.Encourage always 3.Teach from experience
  22. 22. Give first...
  23. 23. Encourage Always...
  24. 24. Teach from experience...
  25. 25. Use the tools to reach your goals
  26. 26. The one place on the web you own, and control. Share your stories and expertise.
  27. 27. Share your personality, and friend people you know. LIKE pages of influencers.
  28. 28. Show off your skills. Search for jobs. Connect with professionals in your field.
  29. 29. Connect based on interests vs friendship. Become an authority.
  30. 30. ROLE PLAYERS
  31. 31. "I don't have time..."
  32. 32. It doesn't take as much time as you think...
  33. 33. 1. Google your name. 2. Create your tweetable elevator pitch. 3. Clean up your social profiles, images, and posts. Do this within 24 hours!
  34. 34. THANK YOU! JackieBledsoe.com/BDPA • FREE: My Top Social Media Tools • BDPA Survey Jackie@JackieBledsoe.com @jbledsoejr

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