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Crowdsourcing

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Overview of the emergence and advancement of crowdsourcing for commercial and social uses. Presentation mostly emphasizes current uses and the firms supporting the business model. Presenters are encourage to spend some time with a few of these sites as a clickworker to get a good understanding of the models.

Published in: Technology, News & Politics
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Crowdsourcing

  1. 1. CROWDSOURCING<br />Jerry Bishop, CIO SunGard Higher Education<br />January 12, 2011<br />The Higher Ed CIO<br />
  2. 2. Robot/People Art by KacieKinzer<br />TWEENBOTS.COM<br />
  3. 3. CROWDSOURCING<br />Image: noobpreneur.com<br />
  4. 4. Definitions<br />
  5. 5. CROWDSOURCING<br />The act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a crowd), through an open call. WikiPedia<br />CLOUD COMPUTING WITH PEOPLE<br />
  6. 6. WIKINOMICS<br />Describes how mass collaboration and open systems are reinventing the way businesses communicate, create value, and compete in the new global marketplace. nGenera<br />
  7. 7. HistoryCollective Behavior<br />
  8. 8. SETIATHOME.BERKLEY.EDU<br />
  9. 9. WIKIPEDIA.COM<br />
  10. 10. Traditional work<br />
  11. 11. MTURK.COM<br />
  12. 12.
  13. 13.
  14. 14. MOB4HIRE.COM<br />
  15. 15. INTERNETEYES.CO.UK<br />
  16. 16. CLICKWORKER.COM<br />
  17. 17. CLOUDFLOWER.COM<br />
  18. 18. Only good workers were able to continue working after the first few days.<br />Top 3% of most prolific workers provided over 40% of trusted work. <br />Top 20% of workers provided over 80% of trusted work.<br />
  19. 19. MICROTASK.COM<br />
  20. 20. DEMO<br />PROJECTS.CSAIL.MIT.EDU<br />
  21. 21. Creative work<br />
  22. 22. LOGODESIGNGURU.COM<br />
  23. 23. LOGOMYWAY.COM<br />
  24. 24. Games with a purpose<br />
  25. 25. GWAP<br />Game played on a computer that serves some purpose for the people setting up the game by harnessing human abilities in an entertaining setting. Usually applied to activities that are almost trivial for humans to perform that have stymied computers. <br />
  26. 26. FUNSAT.EECS.UMICH.EDU<br />
  27. 27.
  28. 28.
  29. 29. GWAP.COM<br />
  30. 30.
  31. 31.
  32. 32. Open challenges<br />
  33. 33. INNOVATIONEXCHANGE.COM<br />
  34. 34. INNOCENTIVE.COM<br />
  35. 35.
  36. 36. CLOUDCROWD.COM<br />
  37. 37. CLOUDCROWD.COM<br />
  38. 38. Social uses<br />
  39. 39. 1SKY.ORG<br />
  40. 40. SPARKED.COM<br />
  41. 41.
  42. 42. SAMASOURCE.ORG<br />
  43. 43. CROWDVOICE.ORG<br />
  44. 44.
  45. 45. KIVA.ORG<br />
  46. 46. Question & answer<br />
  47. 47. ANSWERS.YAHOO.COM<br />
  48. 48. QUORA.COM<br />
  49. 49. Yahoo! Answers <br />WikiAnswers <br />Askville <br />NowNow <br />Yedda <br />Lycos IQ <br />Live QnA <br />Trulia Voices <br />Wondir <br />RediffQnA<br />Fluther <br />Wis.dm <br />Answerbag <br />Oyogi <br />Dizzay<br />KnowBrainers <br />The Answer Bank<br />PointAsk <br />AllExperts <br />Able2Know<br />AskMe Helpdesk <br />What Should I Say? <br />Simply Explained<br />Ask a Librarian<br />Askeet! <br />look no further<br />Say-so <br />Grupthink <br />
  50. 50. ABUSE & MISUSE<br />
  51. 51. SUBVERTANDPROFIT.COM<br />
  52. 52.
  53. 53. Social Media Metric Spam<br />
  54. 54. Social Media Metric Spam<br />
  55. 55.
  56. 56. MTURK-TRACKER.COM<br />
  57. 57.
  58. 58. 5841 HITs<br />2390 Spam or 40.92%<br />
  59. 59. 31.83% of the new requesters post only spam HITs.<br />40.92% of the new HITs are spam-related!<br />
  60. 60. QuestionsThe Higher Ed CIO<br />Image: noobpreneur.com<br />

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