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HR Technology 2015
Ten Disruptions:
Ignore Them At Your Peril
Josh Bersin
Principal, Deloitte Consulting LLP
December, 2...
2
 Who We Are
- Global provider of leading practices, trends, and benchmarking research in
talent management, learning, a...
3
http://marketing.bersin.com/ten-disruptions-to-hr-
technology-in-2015.html
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Zero to $1 Billion Valuation in 1-2 Years – What can we learn?
Slack, Dropbox, Snapchat
 “Free” file sharing and “Free”...
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Top Global Talent Priorities
% Rated “Urgent” or “Important”
63%
68%
69%
73%
74%
76%
76%
79%
81%
84%
87%
88%
0% 10% 20% ...
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How the Talent World has Changed
“Our candidates today are not
looking for a career…”
“They’re looking for an
Experience...
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Engagement Still Startlingly Low
 Worldwide only 13% of employees are
“highly engaged” in their jobs.
 63% “disengaged...
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Only 54% of employees
would recommend company
to a friend
-
Glassdoor, Bersin Analysis, October, 2014
And Even Worse
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The “Haves” and “Have Nots” In Engagement
Distribution of Glassdoor “Recommend My Company” Averages
Average
3.1
Companie...
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Benefits &
Compensation
Hiring
Recruiting
E-Learning
Performance
Talent
Network Based
Applications
New Systems of
Engag...
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Growth in HR Technology Markets
People Management Software is One of the Biggest ERP Segments
Market Category Market Si...
15
Two Major Marketplace Issues
1. Too Many HR Systems
 33% of companies have 10+ HR systems
 47% will replace to integr...
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Explosion in Mobile Access
1.5 Million Laptop/Desktop Users
1.6 Billion Smartphone Users
5.2 Billion Mobile Phone Users...
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Mobile Apps Now Generate More
Internet Traffic than PC Apps
Apps
Comscore 2014 Mobile Apps Report
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Look at Most Popular Mobile Apps
Comscore 2014 Mobile Apps Report
115 Million
46 Million
34 Million
26.5 Million
$10 Bi...
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Transparency: Standard & Expected
Recognition
Goals
Compensation
HiPos
Leadership
Tinypulse Engagement Survey 2013, 201...
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Work Moves to the Worker
Or Will
Be…
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The Overwhelmed Employee
The average mobile
phone user checks
their device 150
times a day.
40% of the US
population
be...
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The Response
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Standardized,
Simplified People
Practices
Measuring
Coaching
Performance
Self Directed
Learning –
When I Need It
Social...
28
1. Shift from System of Record to
System of Engagement
67% of buyers now select a system based on its
ease of use, far ...
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Simplicity Trumps Functionality
Value
Time
Highly Functional
System,
Difficult to Learn
Simpler System,
Easy to Use
“Ha...
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2. Mobile Is The Platform (Apps)
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83% of orgs plan
to invest in
mobile in next 12
months
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Mobile: A System of Engagement
Employees expect mobile access for:
Time and
expense
reporting
Travel
planning
Employee
...
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3. Embedded Analytics: Data as the Product
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Examples of
Embedded Analytics
Retention
Career moves
Learning
Spending
Labor Force Optimization
Sales productivity
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What Our Research Discovered
Bersin by Deloitte Talent Analytics Maturity Model®
Level 4: Predictive Analytics
Developm...
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Analytics Drives Huge ROI
Today, 14% of HR ORGANIZATIONS believe they “regularly use data
to make talent and HR strateg...
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Payroll Leakage
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“People Data Everywhere™”
Retention
Analytics
Models
Internal Data
• Performance
• Mobility
• Compensation
• Goals
• Ed...
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4. Science of Leadership &
Assessment Leverages Big Data
Competing Values
Framework
Big Five
Model
Dennison Model
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Big Data meets Assessment
Big Data
Analytics
Candidate Profile
Education
Background
Assessment Data
Job Experience
Perf...
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How Do We Select the “Right” People?
2/3 of hiring done without any significant assessment
 Background checking: 79%
...
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5. Sensing and the Quantified
Employee
 Less than 50% of the
companies in
The Engagement Institute
know what to do wit...
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Think about This
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Engagement Surveys Shift to Continuous
Employee Feedback and Sentiment
Traditional Engagement
Surveys
Continuous Feedba...
45
Wearables
become
fashionable
Fitbit as
jewelry
Permission requested: Tory Burch
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6. Network Recruiting Platforms
Replace Traditional Recruitment
Hiring
Manager
Relationships
Candidate
Pool
Development...
47
The top three drivers of
talent acquisition
maturity are:
1. Building strong
relationships with
hiring managers
2. Cult...
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Reactive Tactical Recruiting
Recruiters are “order takers;” posting of positions on an as-needed basis. Minimal hiring
...
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Professional
Networking Sites*
Traditional Recruiting Network Recruiting
Sourcing and engaging both active and passive ...
50
Employment Brand
and
Employee Engagement?
What Is the Difference Between…
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The Reality Today…
Employee Engagement
IS
Your Employment Brand
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7. Radical changes to performance
management, goals, and talent
mobility
Only 8% of organizations
believe their perform...
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The evolution of performance management requires a fundamental shift in thinking driven by emerging
business trends
Ong...
54
Science
Behind
Performance
Management
Status
Certainty
Autonomy
Relatedness
Fairness
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Performance Management
Integration
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Starting with a comprehensive view
Performance Appraisal
Ongoing Performance Activities
Performance Management Outcomes...
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But Keep it Simple
Coaching for
Development
Talent
Decisions
Performance
Improvement
Legal
Documents
Employee
Motivatio...
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Major Trends Will Disrupt Incumbents
 Traditional top-down goal management is going away
 Agile, transparent “OKR” mo...
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Back Office, Operational, Contingent Employees
Top
Management
Senior Management
First Line Management
Traditional View ...
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Back Office, Operational, Contingent Employees
Top
Management
Senior Management
First Line Management
The Reality
SMEs
...
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Entire Organization Must Contribute to
World-Class Career Management
• Identify
Career
Goals
• Maintain Profiles
• Demo...
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8. LMS Market Transformed and
Expanded
The 21st century
employee wants easy-
to-use learning
approaches and
resources.
...
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The LMS Market Is Being Reinvented
The 1990s-2000s LMS
Course Administration
Enrollment and Scheduling
Resource Managem...
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24x7LEARNING BANKERS ACADEMY CORPEDIA LMS EMENEO IKONAMI LTD LATITUDE LEARNING MINDONSITE PRODUCTIVITY4YOU STAM INTERAC...
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SumTotal
Skillsoft
Clear Consolidation at the Top
Massive Growth in Middle
SAP Oracle
Cornerstone
On Demand
Saba
Blackb...
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Blogs
Ratings
Mentoring
Wiki’s
Video
Podcasts
Discussion Boards Social
Networking
Tagging
Micro-blogs
Virtual
Worlds
St...
67
Spend time and money differently (think beyond courses and LMSs).
- 1,700,000 live classes
- 250,000 elearning courses
...
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The Four E’s Take Over Learning
Informal
Education Experiences Exposure Environment
- More mature
L&D teams
deliver 16%...
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Potential for MOOCs
70
Learning as Solution for Recruiting
71
Many Disruptors Coming
Self-Authored Content Catalogs, Adaptive Learning, Analytics, and MOOCs
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9. ERP Vendors Take Over
73
10. Tech Vendors Must Compete and
Win War for Talent
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What we have learned: An Integrated Approach is Needed
The Simply Irresistible Organization®
Meaningful
Work
Great
Mana...
75
http://marketing.bersin.com/ten-disruptions-to-hr-
technology-in-2015.html
http://www.forbes.com/sites/joshbersin/2014/...
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15
Two Major Marketplace Issues
1. Too Many HR Systems
 33% of companies have 10+ HR systems
 47% will replace to integrate and consolidate vendors
2. Systems Aging Rapidly
 HRIS systems 47% are 7+ years old
 Time & Attendance 40% are 7+ years old
 Performance Mgt 19% are 7+ years old
 Learning Management 17% are 7+ Years old

Published in: Recruiting & HR, Business
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