Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
groundswell.forrester.com
Josh Bernoff Vice President, Principal Analyst Forrester Research Groundswell ideas Helping clients using the ideas in  Gr...
What is Groundswell? <ul><li>A book by Charlene Li and Josh Bernoff, available April 2008 from Harvard Business Press </li...
Major Groundswell themes <ul><li>Increasingly, people use technologies to get the things they need from each other, rather...
Major Groundswell themes (2) <ul><li>Groundswell strategies can be deliver powerful, measurable returns in research, marke...
Powerful groundswell tools <ul><li>Social Technographics Profile: analyze the social profile of your customer base </li></...
This is your company . . .
. . . these are your customers in the groundswell
This is you  and  your customers in the groundswell
Creators Critics Collectors Joiners Spectators Inactives Ladder of social participation Adults Youth 18% 39% 25% 43% 12% 1...
Social Technographics Profile of a group  Base: US online adults. Business travelers = more than one trip in last 90 days ...
The four-step approach to the groundswell People   Assess your customers’ social activities Objectives  Decide what you wa...
Key roles and their groundswell objectives Development Support Sales Marketing Research Groundswell objectives Roles Liste...
Thank you Josh Bernoff +1 617.613.5789 [email_address] groundswell.forrester.com
Upcoming SlideShare
Loading in …5
×

Creators Critics Collectors Joiners Spectators Groundswell Ideas

20,457 views

Published on

Creators Critics Collectors Joiners Spectators Inactives Ladder of social participation Adults Youth 18% 39% 25% 43% 12% 14% 25% 58% 48% 66% 44% 26%

Published in: Business, Technology
  • DOWNLOAD FULL MOVIE, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... ,DOWNLOAD FULL. MOVIE 4K,FHD,HD,480P here { https://tinyurl.com/yybdfxwh }
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

×