Leveraging the Power of Social Media Marketing


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Slides from my presentation at the 2nd annual Young Professionals of Vancouver - Breakfast of Champions.

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Leveraging the Power of Social Media Marketing

  1. 1. Leveraging the Power of Social Media Marketing
  2. 2. What you’ll learn today: • Who is this Jeff guy? • What IS social media marketing (SMM)? • How SMM can help your business • How to best leverage the top 3 SMM sites • Creating a Social Media Marketing Campaign • Time management
  3. 3. Who is this Jeff guy? Jeff Bernheisel: Marketing Coordinator – Inman News •Oversee marketing for 5 divisions •Actively use e-mail marketing, Blogging, Twitter, LinkedIn and Facebook E-mail/web marketing since 1995 •Started a T-shirt design company in high school •6 years in the mortgage business •2 years marketing for title/escrow company Founder of Young Professionals of Vancouver Related Education •Graduated from PSU - 2002 •Triple Major: Marketing, Business Management, ISQA
  4. 4. What IS social media marketing (SMM)? Social media marketing is an engagement with online communities to generate exposure, opportunity and sales. Listen first, engage slowly!
  5. 5. How can SMM help your business? Begin an online dialog Create new relationships Strengthen current relationships Revive former relationships Reputation management Create transparency Provide value Stop chasing clients, attract them!
  6. 6. Join my professional network! 40 million members Executives from all Fortune 500 companies are LinkedIn members A new member joins LinkedIn approximately every second About half of LinkedIn members are outside the U.S.
  7. 7. Join my professional network! Get connected – discover new connections Build an online resume – searchable by employers Search for jobs – positions posted daily Create events – network IRL (in real life) Ask questions – get answers Create or join discussion groups – provide value Get and give recommendations - testimonials Recommendations: You gotta give, before you get!
  8. 8. Facebook: Not just for college kids anymore! More than 200 million active users More than 100 million users log on to Facebook at least once each day More than two-thirds of Facebook users are outside of college The fastest growing demographic is those 35 years old and older Average user has 120 friends More than 850 million photos uploaded to the site each month More than 3.5 billion minutes are spent on Facebook each day (worldwide)
  9. 9. Facebook: Not just for college kids anymore! Same basic principles as LinkedIn – networking/connections Build your own community – create a network of likeminded professionals and targets Organize your “friends” – create groups of friends, clients, targets, etc. Status Updates/Comments – provide value, ask questions, create open dialog Create Events – take it offline, meet up IRL Built in CRM – contact info and birthdays Create Groups/Pages – build a community for your business/brand Advertise – inexpensive and highly targeted advertising available Add some personality – status updates, photos, videos, etc. Be careful mixing business with pleasure!
  10. 10. Would you put these images on your desk?
  11. 11. Tweet Twit Twhat? What the hell is Twitter? Called the telegraph system of web 2.0 Microblogging – mix of IM and blogging Currently the fastest growing online community (1300% in 12 months) Approximately 7 million unique visitors 5-10 thousand new accounts created daily Largest age group 35-49 (42% of audience) Average user has 70 followers
  12. 12. What can Twitter do for me? Drive traffic to your blog Expand your sphere of influence/network Brand monitoring Real time search Allow transparency
  13. 13. Making the Most of Twitter Keep it Running – Twhirl, TweetGrid, bDule Connect with Friends – search by name or email address Connect with Locals – TwitterLocal, TwellowHood Grow your following – engage others, Mr. Tweet, Twitter Search Take it with you – mobile apps for iPhone (Tweetie) and BlackBerry (TwitterBerry)
  14. 14. Making the Most of Twitter
  15. 15. Common Theme
  16. 16. Creating a Social Media Marketing Campaign
  17. 17. Creating a Social Media Marketing Campaign
  18. 18. Creating a Social Media Marketing Campaign
  19. 19. Creating a Social Media Marketing Campaign
  20. 20. Creating a Social Media Marketing Campaign
  21. 21. Creating a Social Media Marketing Campaign
  22. 22. Finding the Time Morning Routine (about an hour): Check email – use Xobni to add any new email contacts to LinkedIn and Facebook, monitor throughout the day Start Twhirl or bDule – check Twitter search terms for overnight activity, return messages/DM’s, update facebook and twitter status throughout the day Check LinkedIn group – delete spam, contribute to any new discussions – twice a day You get out what you put in!
  23. 23. Q+A