Joerg Blumtritt, Datarella, at Strata+Hadoop World 2014, Barcelona
Smartphones are the most common wearable devices. In every single smartphone, more than 20 sensors continuously track all kind of behavioral and environmental data, from geo-location to even remote influences like magnetic field and local gravitation.
To develop meaningful models of users’ behavior, we need to put the technical measurements into context. This is done via interactions with an app. We at Datarella trigger the interactions on the phone by geo-fencing (coming near a pre-defined location, e.g. a retailer’s outlet), and other “complex events” using an Event Processing Language (EPL) and a Complex Event Processing Engine (CEPE).
We want also show best practices how to deal with privacy and informational self-determination, and how to give users a fair deal and transparancy to the data, that we collect by their cooperation in our projects.
Get the Strata + Hadoop World in Barcelona 2014 Complete Video Compilation here: http://strataconf.com/strataeu2014/public/sv/q/608