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Startup PR         Joe Beninato         May 11, 2012 joe |at| beninato |dot| com          @beninato   slideshare.net/jbeni...
Who Is This Guy?• Joe Beninato• Founder/CEO of Tello• 500 Startups investee• 500 Startups mentor• MIT aerospace engineer• ...
Topics• What is PR?• Should I Do PR?• Firms vs. Consultants• Relationships Matter• Preparation• Q&A                    © J...
What is PR?  © Joe Beninato 2012
© Joe Beninato 2012
Q: Should I do PR?        A:Yes*  *but maybe not right now       © Joe Beninato 2012
Firms vs. Consultants       © Joe Beninato 2012
Firms vs. Consultants       © Joe Beninato 2012
Relationships Matter       © Joe Beninato 2012
Assistants  © Joe Beninato 2012
“Be Prepared”   © Joe Beninato 2012
Have a Story!   © Joe Beninato 2012
ADVERTISEMENT:Go download Tello now!       © Joe Beninato 2012
Q&A        Joe Beninato        May 11, 2012joe |at| beninato |dot| com         @beninato  slideshare.net/jbeninato
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Startup PR

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500 Startups talk about startup PR

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Startup PR

  1. 1. Startup PR Joe Beninato May 11, 2012 joe |at| beninato |dot| com @beninato slideshare.net/jbeninato
  2. 2. Who Is This Guy?• Joe Beninato• Founder/CEO of Tello• 500 Startups investee• 500 Startups mentor• MIT aerospace engineer• 23 years in Silicon Valley• 7 startups full-time 2 IPOs, 2 acquisitions, 3 TBD• 15+ startups advisor/board• $200+ million capital raised• >$1 billion in exits © Joe Beninato 2012
  3. 3. Topics• What is PR?• Should I Do PR?• Firms vs. Consultants• Relationships Matter• Preparation• Q&A © Joe Beninato 2012
  4. 4. What is PR? © Joe Beninato 2012
  5. 5. © Joe Beninato 2012
  6. 6. Q: Should I do PR? A:Yes* *but maybe not right now © Joe Beninato 2012
  7. 7. Firms vs. Consultants © Joe Beninato 2012
  8. 8. Firms vs. Consultants © Joe Beninato 2012
  9. 9. Relationships Matter © Joe Beninato 2012
  10. 10. Assistants © Joe Beninato 2012
  11. 11. “Be Prepared” © Joe Beninato 2012
  12. 12. Have a Story! © Joe Beninato 2012
  13. 13. ADVERTISEMENT:Go download Tello now! © Joe Beninato 2012
  14. 14. Q&A Joe Beninato May 11, 2012joe |at| beninato |dot| com @beninato slideshare.net/jbeninato

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