Conversation impact social media measurement by irfan kamal and john bell

2,418 views

Published on

To help guide brands on social media spending decisions, Ogilvy’s global social media marketing group, 360° Digital Influence, has developed and introduced a

new business objective-driven model that provides a quantitative measurement framework for [social] media effectiveness—Conversation Impact.

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,418
On SlideShare
0
From Embeds
0
Number of Embeds
59
Actions
Shares
0
Downloads
66
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

×