Social Media Social MediaStrategy            Marketing              Audit
By John Colley     The SixMinute Strategist
Products and Services
Products and Services1. How did your business start up?2. What products and services does your business offer?
Pricing Structure
Pricing Structure1. How many different units/sizes/price points do you have?2. How does your pricing structure work?3. Wha...
Customers
Customers1. Who are your target customers?2. Gender? Age? Economic Group?3. Build a profile of your typical customer?4. Und...
Offline and Online Marketing Strategies
Offline and Online Marketing Strategies1. What Offline marketing strategies are you currentlyimplementing?2. Newspapers? M...
Channels to Market
Channels to Market1. What are your current channels to market?2. Are you able to leverage your time through selling throug...
Marketing Budget
Marketing Budget1. What is your current marketing budget?2. How do you allocate this? Offline and Online?3. In detail for ...
Website
Website1. What is your website URL?2. Who has made your website?3. Describe the outline structure of your website4. Why do...
Social Media Platforms
Social Media Platforms1. What social media platforms are your currently active on?2. List them; how long have you been on?
Online Content
Online Content1. What online content are you currently producing?2. In what form?3. Text? Audio? Video? Pictures? Slides?
Connections and Influence
Connections and Influence1. How well are you connected online?2. Summarise your fans and followers by platform
Email
Email1. Do you have an email list to reach your customers?2. Summarise how you use this list to market your business?
Objectives
Objectives1. What do you want to achieve through Social Media Marketing?2. Specify measurable objectives?3. Set out your p...
Summary of Key Audit Questions                                       Key Social Media Marketing Audit Questions1. Summaris...
Where do we go from here?
Where do we go from here?1. Platform Strategy2. Content Strategy3. Influencer Strategy4. Email Strategy5. Funnel6. Metrics
Next steps
Next steps    NEXT STEPS1. Email or Call me2. Book Free 15 min Call3. Give me your Website url4. Outline Your Problems5. D...
Next steps    NEXT STEPS                      Skype Consulting Calls1. Email or Call me              1. 30 Min Call £97.00...
Contact Me
Contact Me1.John Colley, The Six Minute Strategist2.Website: http://jbdcolley.com3. Call me: +44 7813 672 6124. Email Me: ...
Online marketing audit 22 nov 2012
Upcoming SlideShare
Loading in …5
×

Online marketing audit 22 nov 2012

2,221 views

Published on

Claim your Free Six Minute Strategist Six Minute Strategy Audit at http://jbdcolley.com
If you would like to discuss with me how we can assist your business, please email me at john.colley@iafcapital.com or call me on my UK cell phone +44 7813 672 612

Published in: Business
  • Be the first to comment

Online marketing audit 22 nov 2012

  1. 1. Social Media Social MediaStrategy Marketing Audit
  2. 2. By John Colley The SixMinute Strategist
  3. 3. Products and Services
  4. 4. Products and Services1. How did your business start up?2. What products and services does your business offer?
  5. 5. Pricing Structure
  6. 6. Pricing Structure1. How many different units/sizes/price points do you have?2. How does your pricing structure work?3. What is your Gross Margin on the products and services?
  7. 7. Customers
  8. 8. Customers1. Who are your target customers?2. Gender? Age? Economic Group?3. Build a profile of your typical customer?4. Understand where your customers are going to be Online5. Make a list of keywords which you associate with this customer?
  9. 9. Offline and Online Marketing Strategies
  10. 10. Offline and Online Marketing Strategies1. What Offline marketing strategies are you currentlyimplementing?2. Newspapers? Magazines? Radio, TV? Other Print Media?3. What Online marketing strategies are you currently offering?4. Do you have a website?
  11. 11. Channels to Market
  12. 12. Channels to Market1. What are your current channels to market?2. Are you able to leverage your time through selling through yourchannels?
  13. 13. Marketing Budget
  14. 14. Marketing Budget1. What is your current marketing budget?2. How do you allocate this? Offline and Online?3. In detail for each category?4. Can you measure your return on investment for this marketing?If so what is it?
  15. 15. Website
  16. 16. Website1. What is your website URL?2. Who has made your website?3. Describe the outline structure of your website4. Why do you have a website?5. Does it achieve this objective?
  17. 17. Social Media Platforms
  18. 18. Social Media Platforms1. What social media platforms are your currently active on?2. List them; how long have you been on?
  19. 19. Online Content
  20. 20. Online Content1. What online content are you currently producing?2. In what form?3. Text? Audio? Video? Pictures? Slides?
  21. 21. Connections and Influence
  22. 22. Connections and Influence1. How well are you connected online?2. Summarise your fans and followers by platform
  23. 23. Email
  24. 24. Email1. Do you have an email list to reach your customers?2. Summarise how you use this list to market your business?
  25. 25. Objectives
  26. 26. Objectives1. What do you want to achieve through Social Media Marketing?2. Specify measurable objectives?3. Set out your priorities as you currently see them.
  27. 27. Summary of Key Audit Questions Key Social Media Marketing Audit Questions1. Summarise your Products and Services2. Explain your Pricing Structure Business3. Who are your Customers? Where do you expect to find them online? Audit4. What are your current offline and online marketing strategies?5. What are your channels to market?6. What is your marketing budget? How do you currently allocate this?7. What is your website URL?8. Which Social Media Platforms are you/your business on? Provide links to all pages/platforms9. What online content do you produce? Online Audit10. How well connected are you Online11. Do you use email to contact your customers? How?12. What are your social media marketing/online Marketing Objectives? Once we have the answers to these questions we will provide you with a Proposal
  28. 28. Where do we go from here?
  29. 29. Where do we go from here?1. Platform Strategy2. Content Strategy3. Influencer Strategy4. Email Strategy5. Funnel6. Metrics
  30. 30. Next steps
  31. 31. Next steps NEXT STEPS1. Email or Call me2. Book Free 15 min Call3. Give me your Website url4. Outline Your Problems5. Discuss a way forward6. No Obligation
  32. 32. Next steps NEXT STEPS Skype Consulting Calls1. Email or Call me 1. 30 Min Call £97.002. Book Free 15 min Call 2. 1 Hr Call £197.003. Give me your Website url 3. 4 Hours+ £177.00 p/hr4. Outline Your Problems 4. Book an appointment5. Discuss a way forward 5. Outline your issues6. No Obligation 6. Pay through my website
  33. 33. Contact Me
  34. 34. Contact Me1.John Colley, The Six Minute Strategist2.Website: http://jbdcolley.com3. Call me: +44 7813 672 6124. Email Me: jbdcolley@aol.com

×