Evolving Revenue Strategies at The Texas Tribune: #newsrev panel

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Featured panelists are April Hinkle, Chief Revenue Officer; Maggie Gilburg, Director of Development; Agnes Varnum, Director of Events; Rodney Gibbs, Chief Innovation Officer; and Natalie Choate, Assistant Director of Development. Moderated by Jake Batsell, Texas Tribune Fellow.

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Evolving Revenue Strategies at The Texas Tribune: #newsrev panel

  1. 1. April Hinkle Chief Revenue Officer Revenue Strategies at The Texas Tribune SPONSORSHIPS Maggie Gilburg Director of Development DEVELOPMENT Rodney Gibbs Chief Innovation Officer CROWDFUNDING Agnes Varnum Director of Events EVENTS Natalie Choate Assistant Director of Development MEMBERSHIP #newsrev
  2. 2. April Hinkle Chief Revenue Officer Revenue Strategies at The Texas Tribune SPONSORSHIPS Maggie Gilburg Director of Development DEVELOPMENT Rodney Gibbs Chief Innovation Officer CROWDFUNDING Agnes Varnum Director of Events EVENTS Natalie Choate Assistant Director of Development MEMBERSHIP #newsrev
  3. 3. • Never purchase from the media kit. • Extend the relationship. • Underpromise and overdeliver. SPONSORSHIPS DEVELOPMENT CROWDFUNDING EVENTS MEMBERSHIP • The nonprofit model works: A compelling, focused mission can attract donors. • Stick to your knitting in fundraising: Unrestricted operating support pays the bills. • Multi-year pledges are a win-win. • Precision pays: Make project and rewards highly specific. • Like an infant, KS requires frequent care & feeding. • Befriend & emulate similar projects: Kicktraq.com + Google + Twitter • Use great speakers and moderators for a stellar program. • Keep production costs low. • Utilize production and promotion partnerships. • “No” doesn’t mean “no.” •  Ask yourself: “How does this directly promote our mission?” • Plan ahead, but be flexible. Guiding Principles #newsrev

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