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Converting Engagement Into Revenue

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A panel at the Engage Local conference in Newark, NJ, sponsored by the Center for Cooperative Media at Montclair State University.

Panelists:
Jake Batsell - @jbatsell
Southern Methodist University

Nicole Davis - @nicolebdavis
Brooklyn Based

Mary Barr Mann - @VillageGreenNJ1
VillageGreenNJ.com

Dylan Smith - @DSmith_Tucson
Tucson Sentinel

John T. Ward - @RedBankGreen
RedBankGreen.com

Published in: Business
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Converting Engagement Into Revenue

  1. 1. Jake Batsell - @jbatsell Southern Methodist University Nicole Davis - @nicolebdavis Brooklyn Based Mary Barr Mann - @VillageGreenNJ1 VillageGreenNJ.com Dylan Smith - @DSmith_Tucson Tucson Sentinel John T. Ward - @RedBankGreen RedBankGreen.com Newark, NJ June 16, 2015 #engagelocal
  2. 2. Engagement, Loyalty and Revenue • @jbatsell • 6.11.14 • Based on visits to more than 25 news organizations in U.S./U.K. • 100+ interviews • Aimed at journalists, academics, students and anyone else interested in the future of news • Part of CJR Books series • More details (and these slides): j.mp/engagedj ENGAGED JOURNALISM (Columbia University Press)
  3. 3. JEM 499 • @jbatsell • 10.7.14@jbatsell • #engagelocal • 6.16.15 What is engaged journalism? My definition: The degree to which a news organization actively considers and interacts with its audience in furtherance of its journalistic and financial mission.
  4. 4. JEM 499 • @jbatsell • 10.7.14@jbatsell • #engagelocal • 6.16.15 Three observations on engagement + revenue: 1.  Audiences and corporate sponsors are willing to pay for worthwhile face-to-face experiences.
  5. 5. JEM 499 • @jbatsell • 10.7.14@jbatsell • #engagelocal • 6.16.15 Three observations on engagement + revenue: 2.As scale diminishes, engaging niche audiences becomes more important for commercial survival.
  6. 6. JEM 499 • @jbatsell • 10.7.14@jbatsell • #engagelocal • 6.16.15 Three observations on engagement + revenue: 3.The goalposts keep shifting.
  7. 7. Jake Batsell - @jbatsell Southern Methodist University Nicole Davis - @nicolebdavis Brooklyn Based Mary Barr Mann - @VillageGreenNJ1 VillageGreenNJ.com Dylan Smith - @DSmith_Tucson Tucson Sentinel John T. Ward - @RedBankGreen RedBankGreen.com Newark, NJ June 16, 2015 #engagelocal
  8. 8. JEM 499 • @jbatsell • 10.7.14@RedBankGreen • #engagelocal • 6.16.15
  9. 9. JEM 499 • @jbatsell • 10.7.14@RedBankGreen • #engagelocal • 6.16.15
  10. 10. JEM 499 • @jbatsell • 10.7.14@RedBankGreen • #engagelocal • 6.16.15
  11. 11. JEM 499 • @jbatsell • 10.7.14@RedBankGreen • #engagelocal • 6.16.15
  12. 12. JEM 499 • @jbatsell • 10.7.14@RedBankGreen • #engagelocal • 6.16.15
  13. 13. JEM 499 • @jbatsell • 10.7.14@RedBankGreen • #engagelocal • 6.16.15
  14. 14. JEM 499 • @jbatsell • 10.7.14@RedBankGreen • #engagelocal • 6.16.15
  15. 15. Jake Batsell - @jbatsell Southern Methodist University Nicole Davis - @nicolebdavis Brooklyn Based Mary Barr Mann - @VillageGreenNJ1 VillageGreenNJ.com Dylan Smith - @DSmith_Tucson Tucson Sentinel John T. Ward - @RedBankGreen RedBankGreen.com Newark, NJ June 16, 2015 #engagelocal

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