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Facebook preso

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Presentation for edSocialMedia's "Making Facebook Pay

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Facebook preso

  1. 1. Making Facebook Pay Dividends: From Inquiry to Alum Sponsored by:
  2. 2. How Facebook Contributed to a30% Increase in Admission Interviews Heather Sullivan, Northfield Mount Hermon Jesse Bardo, edSocialMedia
  3. 3. NMH’s interviews: 07-08: 1009 08- 09: 1089 09-10: 1300
  4. 4. 4 3Fans 2 1 0 2 months 6 months 12 months 24 months
  5. 5. Support the “risk”Put yourself on theright track, create abase
  6. 6. Start with what you know
  7. 7. Start with what you know
  8. 8. Start with what you know
  9. 9. When it comes to fans, tap yourresources
  10. 10. When it comes to fans, tap yourresourcesAlumni
  11. 11. When it comes to fans, tap yourresourcesAlumniCurrent Parents
  12. 12. 400 300Fans 200 100 0 2 months 6 months 12 months 24 months
  13. 13. Content is King:but it is easier to rule as a royalfamily
  14. 14. Content is King:but it is easier to rule as a royalfamily
  15. 15. Content is King:but it is easier to rule as a royalfamily
  16. 16. Creating content creates a library
  17. 17. Creating content creates a library
  18. 18. Creating content creates a library
  19. 19. Don’t try to be something you arent
  20. 20. 900 675Fans 450 225 0 2 months 6 months 12 months 24 months
  21. 21. Invest in your media
  22. 22. Invest in your media
  23. 23. Invest in your media
  24. 24. 2000 1500Fans 1000 500 0 2 months 6 months 12 months 24 months
  25. 25. Know your branding goal, playto your audience Is your page for the admissions crowd? alumni?
  26. 26. 3000 2250Fans 1500 750 0 2 months 6 months 12 months 24 months
  27. 27. NMH’s acceptance rate: 07-08: 47% 08-09: 42%
  28. 28. NMH’s acceptance rate: 07-08: 47% 08-09: 42% NMH’s yield: 07-08: 44% 08-09: 50%
  29. 29. NMH’s acceptance rate: 07-08: 47% 08-09: 42% NMH’s yield: 07-08: 44% 08-09: 50% NMH’s interviews: 07-08: 1009 08- 09: 1089 09-10: 1300
  30. 30. Facebook is the fourth most likely path a visitor takes to get to our website;it ranks second for referral sites (behind only our academic intranet)Facebook fans: 4,823Facebook monthly active users: 2,156Interactions per a post frequently top 30; 83 interactions is the highest
  31. 31. THE DO’SInvolve fans Show it Plan attack Post 3-4 times a week
  32. 32. THE DO’SInvolve fans Show it Plan attack Post 3-4 times a week
  33. 33. THE DO’SInvolve fans Show it Plan attack Post 3-4 times a week
  34. 34. THE DO’SInvolve fans Show it Plan attack Post 3-4 times a week
  35. 35. THE DO’SInvolve fans Plan attack Show it Post 3-4 times a week
  36. 36. The Don’tsDon’ts Spread too thin Say it Be repetitive Be afraid
  37. 37. The Don’tsDon’ts Spread too thin Say it Be repetitive Be afraid
  38. 38. The Don’tsDon’ts Spread too thin Say it Be repetitive Be afraid
  39. 39. The Don’tsDon’ts Spread too thin Say it Be repetitive Be afraid
  40. 40. The Don’tsDon’ts Spread too thin Say it Be repetitive Be afraid
  41. 41. Making Facebook Pay Dividends: From Inquiry to Alum Sponsored by:

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