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How Facebook Contributed to a30% Increase in Admission Interviews           Jesse Bardo, EverTrue
NMH’s interviews:   07-08: 1009                    08- 09: 1089                     09-10: 1300
4       3Fans       2       1       0           2 months   6 months   12 months   24 months
Support the “risk”Put yourself on theright track, create abase
Start with what you know
Start with what you know
When it comes to fans, tap yourresources
When it comes to fans, tap yourresourcesAlumni
When it comes to fans, tap yourresourcesAlumniCurrent Parents
400       300Fans       200       100         0             2 months   6 months   12 months   24 months
Content is King:but it is easier to rule as a royalfamily
Content is King:but it is easier to rule as a royalfamily
Content is King:but it is easier to rule as a royalfamily
Creating content creates a library
Creating content creates a library
Creating content creates a library
Don’t try to be something you arent
900       675Fans       450       225         0             2 months   6 months   12 months   24 months
Invest in your media
Invest in your media
Invest in your media
2000       1500Fans       1000        500          0              2 months   6 months   12 months   24 months
Know your branding goal, playto your audience
3000       2250Fans       1500        750          0              2 months   6 months   12 months   24 months
NMH’s acceptance rate:   07-08: 47%                         08-09: 42%
NMH’s acceptance rate:   07-08: 47%                         08-09: 42%          NMH’s yield:     07-08: 44%               ...
NMH’s acceptance rate:       07-08: 47%                             08-09: 42%          NMH’s yield:          07-08: 44%  ...
Facebook is the fourth most likely path a visitor takes to get to our website;it ranks second for referral sites (behind o...
THE DO’SInvolve fans         Show it           Plan attack               Post 3-4 times a week
THE DO’SInvolve fans         Show it           Plan attack               Post 3-4 times a week
THE DO’SInvolve fans         Show it           Plan attack               Post 3-4 times a week
THE DO’SInvolve fans         Show it            Plan attack                Post 3-4 times a week
THE DO’SInvolve fans                            Plan attack                    Show it                Post 3-4 times a week
The Don’tsDon’ts Spread too thin                   Say it                         Be repetitive                           ...
The Don’tsDon’ts Spread too thin                    Say it                         Be repetitive                          ...
The Don’tsDon’ts Spread too thin                    Say it                         Be repetitive                          ...
The Don’tsDon’ts Spread too thin                    Say it                         Be repetitive                          ...
The Don’tsDon’ts Spread too thin                    Say it                         Be repetitive                          ...
mobile
alumni
engagement              Jesse BardoDirector Sales and Marketing EverTrue
CONTACT@jessebardo and @ever_true    Jesse@evertrue.com        Evertrue.com
Facebook Pays Dividends EverTrue
Facebook Pays Dividends EverTrue
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Facebook Pays Dividends EverTrue

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How I used Facebook at NMH School to get a 30% increase in interviews and save $80k in print costs for the school.

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Facebook Pays Dividends EverTrue

  1. 1. How Facebook Contributed to a30% Increase in Admission Interviews Jesse Bardo, EverTrue
  2. 2. NMH’s interviews: 07-08: 1009 08- 09: 1089 09-10: 1300
  3. 3. 4 3Fans 2 1 0 2 months 6 months 12 months 24 months
  4. 4. Support the “risk”Put yourself on theright track, create abase
  5. 5. Start with what you know
  6. 6. Start with what you know
  7. 7. When it comes to fans, tap yourresources
  8. 8. When it comes to fans, tap yourresourcesAlumni
  9. 9. When it comes to fans, tap yourresourcesAlumniCurrent Parents
  10. 10. 400 300Fans 200 100 0 2 months 6 months 12 months 24 months
  11. 11. Content is King:but it is easier to rule as a royalfamily
  12. 12. Content is King:but it is easier to rule as a royalfamily
  13. 13. Content is King:but it is easier to rule as a royalfamily
  14. 14. Creating content creates a library
  15. 15. Creating content creates a library
  16. 16. Creating content creates a library
  17. 17. Don’t try to be something you arent
  18. 18. 900 675Fans 450 225 0 2 months 6 months 12 months 24 months
  19. 19. Invest in your media
  20. 20. Invest in your media
  21. 21. Invest in your media
  22. 22. 2000 1500Fans 1000 500 0 2 months 6 months 12 months 24 months
  23. 23. Know your branding goal, playto your audience
  24. 24. 3000 2250Fans 1500 750 0 2 months 6 months 12 months 24 months
  25. 25. NMH’s acceptance rate: 07-08: 47% 08-09: 42%
  26. 26. NMH’s acceptance rate: 07-08: 47% 08-09: 42% NMH’s yield: 07-08: 44% 08-09: 50%
  27. 27. NMH’s acceptance rate: 07-08: 47% 08-09: 42% NMH’s yield: 07-08: 44% 08-09: 50% NMH’s interviews: 07-08: 1009 08- 09: 1089 09-10: 1300
  28. 28. Facebook is the fourth most likely path a visitor takes to get to our website;it ranks second for referral sites (behind only our academic intranet)Facebook fans: 4,823Facebook monthly active users: 2,156Interactions per a post frequently top 30; 83 interactions is the highest
  29. 29. THE DO’SInvolve fans Show it Plan attack Post 3-4 times a week
  30. 30. THE DO’SInvolve fans Show it Plan attack Post 3-4 times a week
  31. 31. THE DO’SInvolve fans Show it Plan attack Post 3-4 times a week
  32. 32. THE DO’SInvolve fans Show it Plan attack Post 3-4 times a week
  33. 33. THE DO’SInvolve fans Plan attack Show it Post 3-4 times a week
  34. 34. The Don’tsDon’ts Spread too thin Say it Be repetitive Be afraid
  35. 35. The Don’tsDon’ts Spread too thin Say it Be repetitive Be afraid
  36. 36. The Don’tsDon’ts Spread too thin Say it Be repetitive Be afraid
  37. 37. The Don’tsDon’ts Spread too thin Say it Be repetitive Be afraid
  38. 38. The Don’tsDon’ts Spread too thin Say it Be repetitive Be afraid
  39. 39. mobile
alumni
engagement Jesse BardoDirector Sales and Marketing EverTrue
  40. 40. CONTACT@jessebardo and @ever_true Jesse@evertrue.com Evertrue.com

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