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Using Your Social Media Influence for Social Good

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We work hard at building our blogs and growing our social media networks. Most of us strive to provide good content and engage with our readers. We might even earn some cash from time to time from our blogs and social media channels. Why? Because readers, brands and public relations companies understand that our words mean something. That people are listening to what we have to say.

Imagine what kind of change we can make in the world if we used our social media influence for social good. Not only do we empower our readers to become advocates for the causes they care for, we also feel good about giving back.

If you have a blog and/or are active in social media, you can use your influence to spread some good. It’s easier than you think. And, no, it doesn’t involve donating lots of time and money. In this webinar, hosted by Sverve, Jennifer Barbour, chief engagement officer of Another Jennifer Blog + Writing Lab, discussed:

• Why social good deserves space in your social media channels
• Choosing a cause to write about and support
• Way to promote social good on your blog / social media
• Getting your readers involved with social good
• Social good networks to join
• Measuring your impact

Published in: Social Media, Technology, Business
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Using Your Social Media Influence for Social Good

  1. 1. Wednesday May 7, 2014 presented by Jennifer Barbour Webinar: Using Your Social Media Influence for Social Good
  2. 2. About me  Chief Engagement Officer (CEO) for Another Jennifer Writing Lab  Writer, New Media Consultant, Teacher/Speaker  Author of another jennifer blog (anotherjennifer.com/blog), creator of Simple Giving Lab (simplegivinglab.com) and curator of All Things Left- Handed (allthingslefthanded.com)  Member of Mom Bloggers for Social Good, Global Team of 200; write a Philanthropy Friday series  10 years experience in nonprofit sector  More here: anotherjennifer.com/about-jennifer/
  3. 3. Quick question for you Are you currently sharing social good content via social media and blogging? 1.Yes 2.No
  4. 4. What we’ll cover  Why social good deserves space in your social media channels  Choosing a cause to write about and support  Way to promote social good on your blog / social media  Getting your readers involved with social good  Social good networks to join  Measuring your impact
  5. 5. What the heck is social good? “We suggest it is creating a positive societal impact using the vehicle of social media. Facebook, Twitter, blogs, Pinterest – all of these tools can be employed to advocate, educate or fundraise for a cause.” “It matters because it means that anyone — an individual, company, government or organization – can be a change agent using social media to create social good. Nonprofits and governments are no longer the only sole driver of a cause. Anyone with access to a mobile or mouse can organize an impactful campaign.” ~Charles Bentley, Founder and Editor of Armchair Advocates Source: Impatient Optimists
  6. 6. Why include social good?  Our voices have value and influence  It feels good  Your audience appreciates hearing about the causes you care about  Nonprofits and NGOs can’t do it alone Suggested reading: Philanthropy Friday: Why Giving Feels Good ~ two part series written by Dr. Greg Evans on anotherjennifer.com
  7. 7. Choosing a cause  What are you already sharing?  Who are you already supporting?  What keeps you up at night?  What makes you want to scream?  What topics do you want to explore more?
  8. 8. Ways to promote social good  Blog about the causes you care about  Partner with social good networks and/or nonprofits and NGOs  Follow the organizations / causes you care about and share their content  Make social good a part of your message or brand
  9. 9. Getting your readers involved
  10. 10. Social good networks to join
  11. 11. Shameless Self-Promotion Submit your inspiration to: simplegivinglab.com/submit
  12. 12. Measuring Impact
  13. 13. Stay Connected Jennifer Iacovelli Barbour email: jennifer@anotherjennifer.com phone: 207.653.4542 website & blog: anotherjennifer.com facebook: facebook.com/writinglab twitter: @anotherjenb linkedin: linkedin.com/in/jenbarbour stumbleupon: stumbleupon.com/stumbler/anotherjenb/ google+: gplus.to/anotherjennifer youtube: youtube.com/user/anotherjenb pinterest: pinterest.com/anotherjenb

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