Hss Trends May2009c

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Presentation I just gave today at the Henry Stewart Symposium on Digital Asset Management in NYC. The topic was trends in the DAM market. I covered areas where I see vendors making progress and where they are falling short but need more work.

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Hss Trends May2009c

  1. 1. Latest Thinking in The DAM Space Presented by Joe Bachana, DPCI June 1, 2009 Trends in Digital Asset Management © 2007 DPCI. All Rights Reserved.
  2. 2. DAM Trends <ul><li>Leveraging XMP </li></ul><ul><li>Rich User Interfaces (FLEX/AIR) </li></ul><ul><li>Adobe Creative Suite Integration </li></ul><ul><li>Video Management </li></ul><ul><li>Web-to-Print </li></ul>© 2007 DPCI. All Rights Reserved.
  3. 3. DAM Trends (Continued) <ul><li>The Content Repository </li></ul><ul><li>Integration with Web Content Management Systems </li></ul><ul><li>Integration with XML Servers and Text Mining Engines </li></ul><ul><li>General Enterprise Application Integration </li></ul><ul><li>Editorial Workflow and DAM </li></ul>© 2007 DPCI. All Rights Reserved.
  4. 4. XMP <ul><ul><li>Leveraging unlimited namespaces that XMP allows </li></ul></ul><ul><ul><li>Full read/write access of XMP for all file types </li></ul></ul><ul><ul><li>Selective Encryption and locking of XMP fields </li></ul></ul><ul><ul><li>Executables, trigger scripted functions </li></ul></ul><ul><ul><li>Use XMP leveraging Native file system </li></ul></ul><ul><ul><li>Use of Custom Schemas </li></ul></ul><ul><ul><li>Products that Focus on XMP Support </li></ul></ul><ul><ul><ul><li>*MediaBeacon </li></ul></ul></ul><ul><ul><ul><li>North Plains Telescope </li></ul></ul></ul><ul><ul><ul><li>ADAM Software </li></ul></ul></ul><ul><ul><ul><li>Day CQ DAM </li></ul></ul></ul>© 2007 DPCI. All Rights Reserved.
  5. 5. Rich User Interfaces <ul><li>Improving the end user’s experience </li></ul><ul><li>Online/offline work </li></ul><ul><li>Thick client-like applications without redundant development costs </li></ul><ul><li>AIR, Flex, SilverLight, JavaFX </li></ul><ul><ul><li>Products With RIA components </li></ul></ul><ul><ul><ul><li>EMC: Documentum (“Media Workspace” – FLEX) </li></ul></ul></ul><ul><ul><ul><li>NetXPosure (AIR) </li></ul></ul></ul><ul><ul><ul><li>Vignette Rich Media Services (AIR) </li></ul></ul></ul><ul><ul><ul><li>Autonomy MediaBin (New SilverLight interface) </li></ul></ul></ul>© 2007 DPCI. All Rights Reserved.
  6. 6. Adobe Creative Suite Integration <ul><li>Multi-page previews (InDesign) </li></ul><ul><li>Index InDesign files (what assets associated w/ file) </li></ul><ul><li>Auto-Ingest associated assets, disallowing dupes </li></ul><ul><li>Full Text Search </li></ul><ul><li>Drag-and-drop from DAM to InDesign </li></ul><ul><li>Automated ‘used on’ n layouts (many-to-many) </li></ul><ul><li>Deeper integration w/ Adobe Bridge/Version Cue </li></ul><ul><li>Asset Packaging (“Collect For Output”) </li></ul><ul><ul><li>Products With CS Integration </li></ul></ul><ul><ul><ul><li>Adam Software (“ComfortZone”) </li></ul></ul></ul><ul><ul><ul><li>MediaBeacon (MD5) </li></ul></ul></ul><ul><ul><ul><li>WAVE MediaBank </li></ul></ul></ul><ul><ul><ul><li>North Plains Telescope </li></ul></ul></ul>© 2007 DPCI. All Rights Reserved.
  7. 7. Video Management <ul><li>Keyframe display and thumbnail selection </li></ul><ul><li>Integrated (built-in) Transcoding </li></ul><ul><li>Auto-Transcription and indexing (hmm… ) </li></ul><ul><li>Annotation Tools </li></ul><ul><li>Drag-and-Drop assets to timelines </li></ul><ul><li>Integration with nonlinear editing software, video servers and other file-based workflow systems </li></ul><ul><li>Broadcast media File Type support </li></ul><ul><ul><li>Products With Video Management Capabilities </li></ul></ul><ul><ul><ul><li>OpenText Artesia DAM </li></ul></ul></ul><ul><ul><ul><li>North Plains Telescope </li></ul></ul></ul><ul><ul><ul><li>New: Virage + MediaBin (Meaning-Based Computing) </li></ul></ul></ul><ul><ul><ul><li>… but success stories? </li></ul></ul></ul>© 2007 DPCI. All Rights Reserved.
  8. 8. Multi-Channel Publishing <ul><li>Integration with InDesign Server, Quark Server, PageFlex, XMPie, etc… </li></ul><ul><li>Automated PDF Generation using Job settings </li></ul><ul><li>Dynamic creation of e-book formats </li></ul><ul><li>Online Job Assembly </li></ul><ul><li>Pagination Tools </li></ul><ul><li>Other formats than print (Web, e-book, audio book, video versioning) </li></ul><ul><ul><li>Products With Multichannel capabilities </li></ul></ul><ul><ul><ul><li>OpenText Artesia (InDesign/Quark Server </li></ul></ul></ul><ul><ul><ul><li>MediaBeacon (InDesign Server) </li></ul></ul></ul><ul><ul><ul><li>MediaBank (PageFlex integration) </li></ul></ul></ul><ul><ul><ul><li>Adam (PageFlex) </li></ul></ul></ul><ul><ul><ul><li>Telescope (book publishing) </li></ul></ul></ul>© 2007 DPCI. All Rights Reserved.
  9. 9. The Content Repository <ul><li>Single repository DAM and other business systems </li></ul><ul><li>Or… </li></ul><ul><li>DAM Integrated out-of-box (OOB) with other systems </li></ul>© 2007 DPCI. All Rights Reserved.
  10. 10. Special Case: Integration w/ WCMS <ul><li>No Start up costs to connect the DAM with a WCMS </li></ul><ul><li>Asset usage on Web is tracked within DAM </li></ul><ul><li>Web (print) renditions managed within DAM </li></ul><ul><ul><li>Products Built atop Content Repository </li></ul></ul><ul><ul><ul><li>EMC Documentum </li></ul></ul></ul><ul><ul><li>Products with integrated DAM/WCMS </li></ul></ul><ul><ul><ul><li>Autonomy TeamSite and MediaBin </li></ul></ul></ul><ul><ul><ul><li>Day Communique and CQ DAM </li></ul></ul></ul><ul><ul><ul><li>Nstein WCMS and DAM </li></ul></ul></ul><ul><ul><ul><li>Fedora + Drupal (Open source) </li></ul></ul></ul><ul><ul><ul><li>ADAM + SDL Tridion (Partnered vendors) </li></ul></ul></ul><ul><ul><ul><li>*Industry needs more OOB connectors! </li></ul></ul></ul>© 2007 DPCI. All Rights Reserved.
  11. 11. XML Servers and Text Mining <ul><li>Improved handling of XML Content </li></ul><ul><li>More rapid content repackaging/reuse </li></ul><ul><li>Swifter ‘chunking’ of IP </li></ul><ul><li>Schema Independence </li></ul><ul><li>XQuery Support </li></ul><ul><li>Re: TME, integrated annotation </li></ul><ul><ul><li>Products integrated with XML (+ TME) </li></ul></ul><ul><ul><ul><li>EMC Documentum (With XDB acquisition) </li></ul></ul></ul><ul><ul><ul><li>NStein (TME, IxiaSoft, WCMS/DAM) </li></ul></ul></ul><ul><ul><li>Alternate Approaches </li></ul></ul><ul><ul><ul><li>MediaBin with Virage’s Meaning-based content analysis </li></ul></ul></ul><ul><ul><ul><li>MarkLogic (+ Temis): XML Server/TME without a DAM </li></ul></ul></ul>© 2007 DPCI. All Rights Reserved.
  12. 12. EAI and DAM <ul><li>Integration With SharePoint and Other Portal Products </li></ul><ul><li>Integration with CRM Solutions </li></ul><ul><li>Integration with ERP + Financial Systems </li></ul><ul><li>Integration with Job Ticket Management </li></ul><ul><li>Integration with Project Management Systems </li></ul><ul><li>Easier Integration with Custom Applications </li></ul><ul><ul><li>Products Attending to EAI </li></ul></ul><ul><ul><ul><li>MediaBeacon “Widgets” </li></ul></ul></ul><ul><ul><ul><li>ADAM Software: SharePoint </li></ul></ul></ul><ul><ul><ul><li>Equilibrium MediaRich: SharePoint </li></ul></ul></ul><ul><ul><ul><li>… Industry needs more OOB DAM/EAI </li></ul></ul></ul>© 2007 DPCI. All Rights Reserved.
  13. 13. Editorial Workflow and DAM <ul><li>Integration With K4 or SmartConnection, or </li></ul><ul><li>Its own editorial workflow management system </li></ul><ul><ul><li>Products integrated with Editorial Workflow </li></ul></ul><ul><ul><ul><li>Documentum and SmartConnection (But defunct?) </li></ul></ul></ul><ul><ul><ul><li>Quasar Tech’s Nuqleo Publishing System </li></ul></ul></ul><ul><ul><ul><li>New: Telescope Publishing Platform (Book publishers) </li></ul></ul></ul>© 2007 DPCI. All Rights Reserved.
  14. 14. The dwindling DAM Microvendor <ul><li>Continued consolidations… </li></ul><ul><ul><li>- OpenText (Artesia, Artesia OnDemand, Vignette?) </li></ul></ul><ul><ul><li>Autonomy (Virage, MediaBin) </li></ul></ul><ul><li>Can lone DAM vendors serve the marketplace’s needs? </li></ul><ul><ul><li>Horizontal offering </li></ul></ul><ul><ul><li>Development resources </li></ul></ul><ul><ul><li>Support services </li></ul></ul><ul><ul><li>Implementation services </li></ul></ul><ul><ul><li>Governance? </li></ul></ul><ul><ul><li>But, entrepreneurial spirit reigns </li></ul></ul>© 2007 DPCI. All Rights Reserved.
  15. 15. SaaS Rising <ul><li>Rapid growth of hosted DAM category </li></ul><ul><ul><li>Leaders include: </li></ul></ul><ul><ul><ul><li>OpenText Artesia OnDemand </li></ul></ul></ul><ul><ul><ul><li>Widen </li></ul></ul></ul><ul><ul><ul><li>GlobalEdit </li></ul></ul></ul><ul><li>Lingering issues around usability by internal creative workers </li></ul><ul><li>Perfect for lightweight asset presentation to 3 rd parties and distributed asset consumers </li></ul><ul><li>Taking market share from traditional installation base (hence OT/Emotion acquisition + vendors offering SaaS solutions now) </li></ul>© 2007 DPCI. All Rights Reserved.
  16. 16. Inexorably, Open Source <ul><li>Remember WCMS Market 5 years ago, when the vendors scoffed at the open-source solutions? </li></ul><ul><li>Open source is clobbering the WCMS vendors </li></ul><ul><li>We are two years into open-source DAM cycle </li></ul><ul><li>Within the next 2-3 years, open-source DAM products will begin to encroach on the proprietary solutions </li></ul><ul><ul><li>Products To Watch (May not be the winners… ) </li></ul></ul><ul><ul><ul><li>Fedora </li></ul></ul></ul><ul><ul><ul><li>EnterMedia (OpenEdit) </li></ul></ul></ul><ul><ul><ul><li>Razuna </li></ul></ul></ul><ul><ul><ul><li>Resource Space </li></ul></ul></ul><ul><ul><ul><li>D-Space </li></ul></ul></ul>© 2007 DPCI. All Rights Reserved.
  17. 17. Summary <ul><li>DAM Vendors, with a few notable exceptions, still go too horizontal </li></ul><ul><li>Generally short on resources (development, implementation, support) </li></ul><ul><li>Out-of-Box functionality is missing around plug-and-play with WCMS and other critical business systems </li></ul><ul><li>Too broad functionality, difficult to maintain ‘bloat’ </li></ul><ul><li>Upgrades to more modern platforms are costly and time-consuming </li></ul><ul><li>Too many one-offs since vendors insist on doing implementations </li></ul><ul><li>Recently acquired vendors may be getting overloaded in parent company protocols </li></ul>© 2007 DPCI. All Rights Reserved.
  18. 18. Summary (continued) <ul><li>Given all this, the spirit of innovation is generally alive and the products are moving forward </li></ul><ul><li>Rarely do I speak with a DAM vendor who isn’t utterly convinced they have the best product in the market – great enthusiasm and excitement for the future of their product </li></ul><ul><li>The vendors that focus on key value propositions will succeed, the others will continue to lose market share </li></ul>© 2007 DPCI. All Rights Reserved.
  19. 19. END Presentation Questions? Email: [email_address] Twitter: joebachana Linkedin: Joseph Bachana Blog: www.databasepublish.com/blog/jbachana 212.575.5609 (office) © 2007 DPCI. All Rights Reserved.

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