Anatomy of a Content Repository <ul><li>Presenter: Joe Bachana, DPCI </li></ul><ul><li>http://www.databasepublish.com </li...
7 Recommended Steps <ul><li>First: Executive Team’s Role and Makeup </li></ul><ul><li>Second: Business Strategy/Vision </l...
Technology “Orb”
Available Technologies  as of 2/11/2009 <ul><li>Content Creation Applications </li></ul><ul><li>Editing Applications </li>...
Content Creation Applications <ul><li>MS Word (+) </li></ul><ul><li>Google Docs? </li></ul><ul><li>Zoho? </li></ul><ul><li...
Editorial Applications <ul><li>Microsoft Word (+) </li></ul><ul><li>Adobe inCopy (+) </li></ul><ul><li>XML Editors (Oxygen...
Design/Production Applications* <ul><li>Adobe InDesign </li></ul><ul><li>QuarkXPress </li></ul><ul><li>FrameMaker </li></u...
Repository Platforms <ul><li>Relational Database Management Systems </li></ul><ul><ul><li>- Oracle - Microsoft SQL Server ...
Functional Applications <ul><li>Digital Asset Management </li></ul><ul><ul><li>- North Plains Telescope - Brightech MediaB...
Functional Applications (cont’d) <ul><li>Web Content Management </li></ul><ul><ul><li>- Dozens of Choices, but open-source...
Functional Applications (cont’d) <ul><li>White Label Social Networking Apps (Many) </li></ul><ul><ul><li>- KickApps (Manag...
Functional Applications (cont’d) <ul><li>Multi-Channel Delivery To Print </li></ul><ul><ul><li>- Adobe InDesign Server - Q...
Bonus: Annotation Technology <ul><li>Natural Language Processing tools to extract* semantic meaning out of content as defi...
Summary <ul><li>Don’t Skip the 6 Steps before Technology </li></ul><ul><ul><ul><li>Executive Team </li></ul></ul></ul><ul>...
Summary <ul><li>Authoring Tools are still evolving – Experiment, but don’t get hung up on starting with XML </li></ul><ul>...
Comments, Concerns, Calumny?: [email_address] Twitter: joebachana BLOG: http://www.tinyurl.com/bachana
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Bachana Anatomy Of A Content Repository 02112009

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Presentation I gave at the O'Reilly Tools of Change for Publishing Conference in NYC on Wednesday, February 11, 2009

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  • Bachana Anatomy Of A Content Repository 02112009

    1. 1. Anatomy of a Content Repository <ul><li>Presenter: Joe Bachana, DPCI </li></ul><ul><li>http://www.databasepublish.com </li></ul><ul><li>February 11, 2009 </li></ul>
    2. 2. 7 Recommended Steps <ul><li>First: Executive Team’s Role and Makeup </li></ul><ul><li>Second: Business Strategy/Vision </li></ul><ul><li>Third: Organizational Alignment </li></ul><ul><li>Fourth: Mapped Processes (Current/Proposed) </li></ul><ul><li>Fifth: Standards and Schemas </li></ul><ul><li>Sixth (Chronology of) Requirements </li></ul><ul><li>LAST: Technology (Over Time) </li></ul>
    3. 3. Technology “Orb”
    4. 4. Available Technologies as of 2/11/2009 <ul><li>Content Creation Applications </li></ul><ul><li>Editing Applications </li></ul><ul><li>Design/Production Applications </li></ul><ul><li>Repository Technologies </li></ul><ul><li>Functional Applications </li></ul><ul><li>Annotation Technology </li></ul><ul><li>Content Presentation/Delivery Technologies </li></ul><ul><li>Private Label Social Media Platforms </li></ul><ul><li>Content Distribution Frameworks </li></ul>
    5. 5. Content Creation Applications <ul><li>MS Word (+) </li></ul><ul><li>Google Docs? </li></ul><ul><li>Zoho? </li></ul><ul><li>OpenOffice? </li></ul><ul><li>Web Forms/RIAA Apps? </li></ul>
    6. 6. Editorial Applications <ul><li>Microsoft Word (+) </li></ul><ul><li>Adobe inCopy (+) </li></ul><ul><li>XML Editors (Oxygen XML, XMetal, XMLSpy, etc.) </li></ul><ul><li>Custom RIA (ex, Adobe AIR, SilverLight, etc)) </li></ul><ul><li>Forms (InfoPath/MOSS, LiveCycle, ECM apps?) </li></ul><ul><li>Web Application Interfaces </li></ul><ul><li>References : </li></ul><ul><li>http:// na.justsystems.com/index.php </li></ul><ul><li>www.oxygenxml.com </li></ul><ul><li>www.altova.com </li></ul>
    7. 7. Design/Production Applications* <ul><li>Adobe InDesign </li></ul><ul><li>QuarkXPress </li></ul><ul><li>FrameMaker </li></ul><ul><li>Other? </li></ul><ul><li>* Note: Some companies are also implementing workflow management solutions for design/production support </li></ul>
    8. 8. Repository Platforms <ul><li>Relational Database Management Systems </li></ul><ul><ul><li>- Oracle - Microsoft SQL Server - MySQL </li></ul></ul><ul><li>XML Server Platform Technologies </li></ul><ul><ul><li>- MarkLogic Server (Mark Logic) - XDB (EMC) - TextML Server (IxiaSoft) - eXist (open-source) </li></ul></ul>
    9. 9. Functional Applications <ul><li>Digital Asset Management </li></ul><ul><ul><li>- North Plains Telescope - Brightech MediaBeacon - EMC Documentum - OpenText Artesia DAM - Open Source (emerging trend) </li></ul></ul><ul><ul><li>First-timer: Where is the value in current economy? </li></ul></ul>
    10. 10. Functional Applications (cont’d) <ul><li>Web Content Management </li></ul><ul><ul><li>- Dozens of Choices, but open-source is coming of age* </li></ul></ul><ul><li>Enterprise Content Management Systems </li></ul><ul><ul><li>- # of choices, but value in current economy? - Leverage existing platforms if you’ve got them and if they’re already implemented/stable </li></ul></ul><ul><ul><li>* Example: Drupal implementations at University and Commercial publishers </li></ul></ul>
    11. 11. Functional Applications (cont’d) <ul><li>White Label Social Networking Apps (Many) </li></ul><ul><ul><li>- KickApps (Managed Service) - Lithium (Managed Service) - Drupal, Joomla (modest S|M Built-in) - SharePoint (modest S|M) </li></ul></ul><ul><ul><li>Video Distribution/Playing (Growing #) </li></ul></ul><ul><ul><li>- BrightCove - Maven - Kaltura (open-Source) - DIY w/ Adobe Technologies </li></ul></ul><ul><li>Reference: Jeremiah Owyang of Forrester compiled a list of dozens of these: </li></ul><ul><li>http://www.web-strategist.com/blog/2007/02/12/list-of-white-label-social-networking-platforms / </li></ul>
    12. 12. Functional Applications (cont’d) <ul><li>Multi-Channel Delivery To Print </li></ul><ul><ul><li>- Adobe InDesign Server - Quark Server - PDF Lib - XSL:FO - Proprietary Engines (PageFlex, ex.) </li></ul></ul><ul><li>Multi-Channel Delivery Elsewhere </li></ul><ul><ul><li>- Content is in XML? Your choice - Strong partnerships, integration partners, internal resources will get you there </li></ul></ul>
    13. 13. Bonus: Annotation Technology <ul><li>Natural Language Processing tools to extract* semantic meaning out of content as defined within pre-set taxonomy(ies) </li></ul><ul><li>Temis Luxid </li></ul><ul><li>Teragram </li></ul><ul><li>Nstein TME </li></ul><ul><li>* (Terms, Entities, Relationships) </li></ul>
    14. 14. Summary <ul><li>Don’t Skip the 6 Steps before Technology </li></ul><ul><ul><ul><li>Executive Team </li></ul></ul></ul><ul><ul><ul><li>Business Vision </li></ul></ul></ul><ul><ul><ul><li>Organizational Alignment to Vision </li></ul></ul></ul><ul><ul><ul><li>Mapped Processes </li></ul></ul></ul><ul><ul><ul><li>Standards and Schemas </li></ul></ul></ul><ul><ul><ul><li>Requirements </li></ul></ul></ul><ul><li>Focus on XML repository and delivery mechanisms </li></ul><ul><li>Explore possibility of text mining engine technologies </li></ul>
    15. 15. Summary <ul><li>Authoring Tools are still evolving – Experiment, but don’t get hung up on starting with XML </li></ul><ul><li>Leverage Open-source where it makes sense </li></ul><ul><li>Leverage existing platform technologies provided they support XML and open development + integration standards </li></ul><ul><li>Pay special attention to project management internally, specifically change management, risk management, and communication management </li></ul><ul><li>Implementing a content platform will take time </li></ul>
    16. 16. Comments, Concerns, Calumny?: [email_address] Twitter: joebachana BLOG: http://www.tinyurl.com/bachana

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