The Aim The aim of any film opening, of any genre, is to ‘Hook’ the audience into watching the rest of the film. Although the techniques for this is varied with genres and personal preference. Opening are usually either unclear and mysterious or they jump right into the film. The reasoning between the choices of the two relies on what genre your film is and who the target audience are.
Typical codes and conventions In every film opening there must be credits and a production name and logo Introduces characters and genre Establishes location Introduces and starts the plot line Uses techniques to ‘Hook’ the audience into watching the rest of the film- the enigma
BBFC- the certificate that is awarded and is given a age rating to make sure that every film is suitable for the audience that is about to watch it- vital in the cinema!Television production logo and soundwhich lets the audience know whomade the film and the music and noiseof this particular opening is veryidentifiable as 20th century foxtelevision. This is the opening title of ‘The Girl With The Dragon Tattoo’. It represents the genre as its very dark and mysterious.
This shot shows the actress’s name who plays the protagonist and also has the main character in the back on her sofa. This means that the audience know who the story line will revolve around.This shot shows the protagonist inher environment- a snowy village.
This is from ‘Despicable Me’, this screen shot establishes the genre- Children’s Comedy. We can also see that is an animation.Metro Goldwyn Mayer an Americanmedia company, involved primarily inthe production and distribution offilms and television programs. This shot from James Bond Quantum of Solace, clearly sets the setting and location. It also reveals the likely genre because its an exotic location, it might be an action adventure.