10 golden rules of PR

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10 golden rules for every PR manager.

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10 golden rules of PR

  1. 01 APPEARANCE & PERCEPTION ARE EVERYTHING UNDERSTAND HOW YOU ARE PERCEIVED BY THE MEDIA
  2. 02 BEFORE YOU CONTACT A PUBLICATION OR TV SHOW, BE AN EXPERT. WATCH THE SHOW OR READ THE PUBLICATION FIRST.
  3. 03 KNOW THE BREAKING NEWS AND CURRENT TRENDS IN YOUR SPECIALTY THAT IS CURRENTLY BEING REPORTED BY MAINSTREAM MEDIA.
  4. 04 PHONE, PHONE, PHONE THE BEST WAY TO HAVE A STORY PLACED IS TO TALK DIRECTLY WITH THE MEDIA.
  5. 05 ALWAYS HAVE A MEDIA KIT WITH YOU, OR READY AT YOUR PRACTICE/BUSINESS TO IMMEDIATELY MAIL OUT UPON REQUEST. HAVE SUITABLE STORIES COMPLETE, READY AND PREPARED TO SEND OUT AT A MOMENT’S NOTICE. +
  6. 06 HAVE YOUR ELEVATOR PITCH PRACTICED AND READY.
  7. 07 SMILE! YES, THERE IS COMPETITION, BUT WHEN YOU TALK TO THE MEDIA YOU ARE THE ONLY VOICE THE ARE LISTENING TO, SO BE PERSISTENT
  8. 08 HONESTY, HONESTY, HONESTY. STORIES THAT YOU PRESENT TO THE MEDIA SHOULD BE AS FACTUALLY ACCURATE AS POSSIBLE. LYING AND DELIBERATELY MISLEADING THE MEDIA CAN ATTRACT HIGHLY NEGATIVE PR.
  9. 09 NEVER NEGATIVELY COMMENT ON ANY PUBLICATION, TV SHOW, PERSON, COMPANY OR COMPETITOR. IT’S A SMALL WORLD. THOUGHTLESS COMMENTS CAN COME BACK TO BITE YOU
  10. 10 SEX SELLS SOAP VERY FEW IDEAS ARE NEW AND UNIQUE. IT IS HOW AN IDEA IS PRESENTED THAT “SELLS” IT TO THE MEDIA
  11. SOURCE TEXT ©10 GOLDEN RULES OF PR, DENISE GRIFFITTS »HTTP://DENISEGRIFFITTS.COM/10-GOLDEN-RULES-OF-PR/ E-BOOK DESIGN BOGDAN-SORIN POPESCU, PR CONSULTANT »HTTP://ABOUT.ME/BOGDANPOPESCU

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