Why Businesses Fear Seo

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Learn why companies fear SEO and how to overcome the pitfalls.

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Why Businesses Fear Seo

  1. 1. Why Businesses Fear SEO PAGE 1WHY BUSINESSES FEAR SEOWHERE THE FEAR STEMS FROM, WHO THE BAD GUYSREALLY ARE, AND HOW TO SUCCEED WHERE OTHERS FAILProvided by Mr MarketologyThe landscape of Search Marketing is asmysterious and seemingly treacherous to WHY YOUR BUSINESSbusiness owners as the farthest reaches of NEEDS THE BENEFITS SEOTibet’s Himalayan Mountains are to the PROVIDESeveryday traveler. It may very well be that the more you feel youHowever, more and more businesses are need SEO, the more distrusting you are of itsrecognizing that – just as the Himalayas ability to truly impact your bottom line.possess the most beautiful treasures in the “world – so too may Search Marketing hold the SEO isn’t easy.most rewarding fortunes of internet marketing. However, in an advertisingUNDERSTANDING world where verySEARCH MARKETING few things canBut what exactly is Search Marketing? Alsoknown as Search Engine Optimization, andcommonly referred to as SEO or SEM, Search be counted on, SEO is a reassuringly ”Marketing is the practice of offering your safe investment.product or service to your target audience ~ Tad Clarke, Editorial Director,while they are actively searching for exactly Marketing Sherpawhat you offer. But gone are the days when SEO stood on theMore specifically, SEO is a system for sidelines, unproven and without substantialdeveloping top listings on the front page of the returns. In 2006, researchers discovered thatworld’s most popular search engines, such as SEO provided a far higher rate of return thanGoogle, Yahoo!, and MSN1. any other marketing outreach, including email1 Search Marketing could also include pay-per-click,however for the purposes of this whitepaper, we willonly discuss organic search engine optimization.Copyright © 2011 SEO Consultant Mr Marketology | 1-888-523-6042 | www.mrmarketology.com
  2. 2. Why Businesses Fear SEO PAGE 2marketing, direct response, advertising, and Obviously, the key area of return we aim for ispublic relations2. in sales or hot leads. We want to increase our website traffic and inspire that traffic to take aSearch Marketing’s ability to provide such high specific action.rates of return lies in its unique industrymakeup. Traditional marketing interrupts consumers (and executives, in the case of B-to-BART MELDS WITH SCIENCE marketing) and bombards them withSEO must target human individuals with their marketing messages they have not asked for.myriad emotions and short attention spans Or they guess at when the consumer wishes towhile also targeting inhuman search engines receive the marketing message and hope towhose intricately complex algorithms call for hit their target.specific (though constantly changing) data,forms of presentation, themes, and more. SEO has the unique fortune to display your company’s listing (which should, in essence,The SEO professional must not only add all be your unique marketing proposition) atnecessary elements to your website that the precisely the moment your audience issearch engines desire – but he or she must searching for your product, service, oralso craft each element to engage, inform, and information.persuade your human visitors to purchaseyour product or take a specific action. BRANDING When optimizing your website for the search engines, you want to target those keywordsBecause this double-faceted marketing and keyword phrases that your audienceapproach is complex and ever-changing, few of searches most often. The result?your competitors will likely bother with it,allowing you to dominate your market online. Besides more traffic, you instantly brand your company as the leading resource for yourLISTINGS = SALES, BRANDING, PR,REPUTATION, & RELATIONSHIPS audience’s query. Because your keywords willAnother reason experts believe SEO provides naturally be thematically related, as thesuch a powerful return on investment is prospect continues her research and yourbecause each listing earns your business far website continues to pop up, you begin tomore than just visibility. build a powerful relationship in her mind between your company and the challenge, problem, or question she is researching.SALES & LEADS That relationship is otherwise known as your2 Search Marketing Benchmark Guide 2007, brand.Marketing SherpaCopyright © 2011 SEO Consultant Mr Marketology | 1-888-523-6042 | www.mrmarketology.com
  3. 3. Why Businesses Fear SEO PAGE 3PUBLIC RELATIONS As consumers and executives grow ever moreWith the advent of the blogosphere and news discerning in their research before purchase,aggregators like Google News and Yahoo! the emotional buy becomes less of a reality.News, the consumer can now go anywhere for Our growing aim in marketing is to facilitateher current events. the informed and empowered purchase. And the right search marketing strategyWhere in the past, press releases only compliments this goal beautifully.targeted media outlets, now it is quitecommon for consumers to read press releases Instead of trying to pop your marketingthey find through the search engines. message up every place you think your target audience might be, SEO allows you to createTherefore, adding a bit of the search the pathways yourself so you can subtly nudgemarketer’s touch to your press releases, and your audience into your website from a varietycrafting them to engage the consumer directly, of places.will help get your company consistently in thefront-page headlines. For example, imagine that a prospect is researching red widgets on Google. On the firstREPUTATION page of results, she sees the following:An integral part of search marketing is 1. Your websitecultivating links from reputable, authoritative 2. A wikipedia article mentioning yourwebsites in your industry that point to your websitewebsite. 3. A blog post reviewing your red widgets 4. An article on another website aboutNot only do these incoming links help your site red widgets, written by your companyrise in the search engine rankings, but youraudience will see that other leaders in your Instantly, she gets the impression that yourindustry are linking to you – which amounts to website is well known, well respected, and noa vote of approval, or endorsing you as an matter which listing above she chooses to clickexpert. on, all roads lead back to your website.RELATIONSHIPSThough often overlooked, we believe that Of course, from then on, the quality of yourrelationships are the most valuable return on relationship with this prospect will depend oninvestment your company can receive. your website content, customer service,Relationships are proven to translate into product quality, etc. However, you’ll be hardincreased future sales through referrals, word- pressed to think of a more powerful way forof-mouth buzz, repeat business, and the two of you to be introduced.testimonials or endorsements.Copyright © 2011 SEO Consultant Mr Marketology | 1-888-523-6042 | www.mrmarketology.com
  4. 4. Why Businesses Fear SEO PAGE 4WHY BUSINESSES FEAR SEOFor many business owners and executives, For example, whereas two-to-five years ago,fear or doubt in relation to SEO centers around reciprocal link exchanges worked well, and theone basic question: search engines seemed to care more about quantity than theme or quality, now they’veWHY IS SEO SO HARD TO leapt to the other end of the spectrum. One-UNDERSTAND? way links are the ticket now. Plus, a high volume of incoming links can harm your site’sWe feel there are two answers to this question. listings if they aren’t thematically related, orThis is because the mysterious haze that worse, they come from a site the searchseems to surround search marketing is largely engine deems unethical or in violation ofcreated by two factors: the search engines, webmaster rules.and the unscrupulous, unethical tricksters whotry to deceive them. When it comes to on-page or on-site optimization, we see even more variables toANSWER ONE: THE SEARCH ENGINESNEVER SIT STILL consider. Do you target long-tail keywordIn this way, search marketing isn’t so different phrases or the shorter, more popular terms?from, say, quantum physics. The rate at which Should your internal linking structure andnew discoveries are made, new technologies content be organized into thematic silos orinvented, and new methodologies and theories should all optimized content be hosted on aare created – it’s dizzying, and almost secondary website that links into yourimpossible to keep up. monetized site?The reason it’s hard to get a consistent answer The questions go on and on. And their answersfrom every search marketer when you ask, “So are always shifting and changing.what exactly do you do to get rankings?” isbecause those strategies that work best will That’s the excitement and the terror in dealingchange literally every one-to-three months. with search engines. They’ll always keep you on your toes. And that means that only thoseThere are those principles of SEO that will companies who employ a long-term,likely never change, such as good, thematic maintained strategy will win the top rankings.content and links. However, it’s the details that Even late comers can seize the top spots,constantly shift. And yes, you guessed it – it’s because winner can never take all in the worldall in the details with SEO! of search engines. Neither can he rest on his laurels.Copyright © 2011 SEO Consultant Mr Marketology | 1-888-523-6042 | www.mrmarketology.com
  5. 5. Why Businesses Fear SEO PAGE 5 can almost guarantee you’re speaking with aANSWER TWO: IT WAS THE “GET RICH Quickster or Black Hatter.QUICK” SCHEME THAT ACTUALLYWORKED If you’ve ever received a random email makingUnfortunately, the ones who first exposed the the same promises of guaranteed top tenbenefits of marketing directly to search listings on all the major search engines, againengines, in order to reach the most qualified chances are it’s a less than reputable firm.audience, were what we call the “Quicksters.” Why? Well let’s look at these two red flags aA quickster is an individual dedicated to bit closer:getting rich the fast way – without building atraditional business or creating a valuable FIRST RED FLAG: THEY CONTACT YOU OUT OFservice or product. THE BLUE Cold calling and pursuing cold prospects is theThe quicksters had found their ultimate least effective marketing strategy out there ingoldmine, in varying forms, through tricking terms of return on resource investment. Itthe search engines. Whether they made takes a lot of time and a lot of manpower.money as fly-by-night SEO companies orthrough affiliate programs or Google Adsense, Because reputable SEO is extremely time-what sets these quicksters apart from true intensive, and it also takes a lot of manpower,SEO professionals is that they can only get established SEO firms and professionals don’tresults by breaking the rules. And that makes have the time or resources to pursue coldtheir results short-lived and ultimately fatal to leads.any established company. Companies that cold call you most likely haveWhen someone breaks the rules in order to 90%-95% of their human resource in the salesachieve top rankings, we call it “Black Hat department, with only 3% to 5% in theirSEO.” This is because such techniques programming or SEO implementationeventually result in getting blacklisted, department. This is because they employpreventing any page on your website’s domain automated software and other quick tricks tofrom ever showing up in the search results, get listings (however these automatedeven if someone types in your exact name or techniques leave “fingerprints” that alertdomain. search engines to their use, resulting in blacklisting).If you’ve ever received a cold call from a high-pressure salesman pitching the benefits of SECOND RED FLAG: THEY GUARANTEE YOU ASEO and promising you top ten listings, you SPECIFIC AMOUNT OF TOP TEN LISTINGS Reputable SEO professionals know better than to guarantee clients a certain amount of topCopyright © 2011 SEO Consultant Mr Marketology | 1-888-523-6042 | www.mrmarketology.com
  6. 6. Why Businesses Fear SEO PAGE 6ten listings. More importantly, we know that protecting you against working with ansuch a promise is meaningless. unethical Quickster.If you get ten number one listings for ten Once you’ve chosen an SEO professional orkeywords no one searches, that won’t result in firm to work with, your next step in allaying anytraffic for you. Additionally, what are the fears is to set clear campaign parameters,parameters? How quickly are those rankings goals, and metrics. Know when your businessgoing to come, and for how long will they last? should start seeing results (traditionally six months out from the beginning of your SEOUnfortunately, it’s impossible to know unless campaign), what quantifiable traffic targetsyou’re using dubious and short-lived you’d like to hit, and what determines ROI.techniques. Therefore, such a guarantee is Also identify any secondary results you’remeaningless. looking for, like increased brand awareness or improved reputation.HOW TO OVERCOME THE At this juncture, it’s also important to note that Search Marketing should be an integratedFEAR facet of your overall marketing methodologyWhen we see that most of the fear and doubt and practice.towards SEO is from its ever-changingpractices and some dubious practitioners who And, as with any other lead generator, yourhave given it a bad name, we see that to bottom line depends on your ability to convertovercome much of this is simply a matter of the traffic. Different leads react differently,education. depending on where they came from. So don’t be discouraged if you have to rework portionsBy grasping the fundamentals of SEO, which of your website to accommodate the webwill likely never change, and knowing which searcher.methods to always steer clear of, you canensure that your investment into SEO will not However, a good SEO professional will consultresult in the many horror stories you’ve surely with you prior to campaign launch to ensureheard. that your website can convert traffic.On our website, we discuss the illegal SEO If you are particularly concerned about thistechniques you should always steer clear from. area, then please read our Special Report:We also discuss the fundamental SEO Traffic Conversion Primer.strategies required for any effective webplacement strategy. These two resourcesshould do the trick as far as informing you andCopyright © 2011 SEO Consultant Mr Marketology | 1-888-523-6042 | www.mrmarketology.com
  7. 7. Why Businesses Fear SEO PAGE 7WHO THE BAD GUYS REALLY AREWe already talked about the Quicksters, or WEAPONS OF INFLUENCE“Black Hatters.” But they are just high The following three devices are tale-tell signspressure con artists like those that exist in any that the person you’re speaking with isother industry. And like any other area of life, attempting to influence your decision bythe truth is no different in SEO. attacking your psychological triggers.The real bad guys aren’t the ones who try to Though all good salespeople employcon us out of our hard earned dollars. The real persuasion techniques, these three methodsdangers are our own psychological triggers go beyond healthy persuasion to guide yourand emotional mechanisms that cause us to decision against your better judgment – NOTmake hasty decisions without entirely thinking through empowering or reinforcing your ownit through. judgment.See, any Quickster will know your influence THE TAKEAWAY OR SCARCITYpressure-points and will use every single one With SEO, most professionals and firmsof them to close the sale and get you chanting understand that to promote several clients inyour credit card number. the same industry will only hurt everyone involved. Not every client can have a numberYet, it is our feeling that any consultant or one listing and they will be competing againstservice provider worth his weight would never each other.feel the need to pressure you to make animmediate decision. If he has the best to offer, Definitely not good for business.then he should feel confident that you’ll cometo the conclusion to work with him in your own But if a professional tells you that should yougood time. choose not to work with him, he’ll go to your competitor and promote him instead – this isBut, just to be safe, and to help ensure you definitely a threat and by no meanscan detect an unethical SEO professional from appropriate or ethical.a reputable one3, let’s highlight some of ourown internal “bad guys” that will get the better First of all, as we mentioned before, SEO isof us once in a while if we’re not careful. time-intensive and we don’t have time to call business after business begging for work. So the possibility that you or your competitor3 Don’t forget to review our list of illegal SEOtechniques to avoid. would even receive such a call from someonehttp://www.socialsearchmarketing.com/illegal_seo.html who could actually help you is remote.Copyright © 2011 SEO Consultant Mr Marketology | 1-888-523-6042 | www.mrmarketology.com
  8. 8. Why Businesses Fear SEO PAGE 8 This translates into little attention during theMore importantly, this tactic is trying to play on implementation process and probably zeroyour fear of scarcity and the “takeaway.” They customization to you and your company’sare in essence saying that if you don’t decide unique needs.right this moment to work with them, they’lltake your opportunity away and give it to one No matter what anyone tells you, SEO isof your competitors – giving them the added extremely personal. A good, long-lastingbusiness you should have had. campaign cannot be templated or automated. That is because SEO has a dual target: searchBut there is no monopoly on the search engines AND humans.engines. If you don’t work with oneprofessional or firm, that doesn’t stop you from Therefore, considerations and customizationsworking with another one. Plus, though we must be made to handle your particularhate to admit it, such a high-pressure industry, your audience’s behaviors, the voicesalesperson is probably doing you a favor by and style of your company and the type ofworking with your competitor. Their site will get information your audience is seeking.blacklisted instead of yours. ALL FOR NOTHING DOWNSOCIAL PROOF… As humans, we always seem to want instant…without personal relevance. gratification – and we want something for nothing.Yes, you want to see what results an SEOprofessional has gotten for other clients. You Quicksters will play on this desire by tellingwant to know the basic elements of the type of you, “Put the cost of the campaign on yourcampaign he would implement for your own credit card!” Their methodology is that by thecompany. time your card payment is due, you’ll have started to receive traffic and will have theBut if a firm or professional doesn’t take the additional cash flow to pay it off.time to discuss your business and goals withyou, nor do they submit a personalized Though this may sound like a win-winproposal that specifically speaks to your situation, we know that someone in debt iscompany’s objectives and considerations, then someone who concentrates on the short-termthat means they’re in the numbers game: instead of the long-term. As we say again andspend as little time with each prospect as again, SEO is a long-term process.possible so you can talk to as many companiesas possible. Always budget for your SEO campaign and never put the cost on your credit card. MostCopyright © 2011 SEO Consultant Mr Marketology | 1-888-523-6042 | www.mrmarketology.com
  9. 9. Why Businesses Fear SEO PAGE 9professionals and firms won’t even accept acredit card as payment. THE BOTTOM LINE So now you have a solid concept of whatIf you can’t afford an SEO campaign right now, Search Marketing (or SEO) is and what it canbut you know it’s the right thing for your do for your company. You also know what to bebusiness, don’t worry. Either work with your wary of in pursuing a service provider.chosen SEO professional to produce aworkable payment plan, or begin saving and We’ve demystified the fears that surround SEOplan to launch your campaign at a later date. and we’ve equipped you with enough knowledge to skirt those horrific SEO nightmares we’ve all heard about.YOUR IMPENETRABLEARMOR But as informative as all this may be, if weYou may notice a trend in the above scenarios stopped right here, you’d be the smarter forand tactics. Two trends actually. 1) Quicksters reading this whitepaper, but you wouldn’t havewill play on your lack of time and busy the actionable data you need to beginschedule to pressure you into an immediate pursuing and implementing a winning SEOdecision and 2) you’re talking to a strategy that results in sales.salesperson, NOT the actual person who willbe optimizing your website. So now we need to look at the actual planning and implementation process – how to ensureSo whether you’re speaking with an excellent that your company’s SEO initiative succeeds infirm or professional, or you’re questioning both increasing traffic AND improving yourwhether you’re speaking with a Quickster, the bottom line.best way to ensure you make the best decisionfor your business is to do the following: Take your time. Don’t make an immediate How to ensuredecision and be sure to do your research.  success Ask to speak with someone who actually where others fail…handles optimization so that you can discussyour particular business objectives. Never dealsolely with a salesperson.Copyright © 2011 SEO Consultant Mr Marketology | 1-888-523-6042 | www.mrmarketology.com
  10. 10. Why Businesses Fear SEO PAGE 10HOW TO SUCCEED WHERE OTHERS FAILAs SEO becomes more mainstream and the  There is a labor shortage of full-time SEOsearch engines continue to seek and destroy experts, so the success of your long-termthe Quicksters, their kind will become far less campaign depends on keeping a dedicatedof a concern. The real key to success here is resource, which is difficult to do in the currenthow you implement your campaign, regardless corporate climate.who you work with.  Upper management delegates additionalSo let’s look at why campaigns launched by non-SEO tasks, preventing your in-housewell-meaning companies can still fail – and expert from concentrating on the manyhow to make sure you do not follow suit. maintenance tasks required to maintain long- term rankings.THE QUESTION OF IN-HOUSE  In-house employees rarely keep up withVS. OUTSOURCING industry news, marketer forums, or keep closeAs a safe guard, you may have considered contact with professional colleagues. Since thehiring an in-house specialist to handle your search industry changes so rapidly (almostSearch Marketing campaign. weekly), in-house experts often use outdated methods for rankings that still get results, butCompanies that have kept their SEO in-house are far less effective.saw, on average, a 38% increase in site trafficwithin six months4. This is good news!  Many SEO professionals forge relationships at industry seminars and events – theseHowever, it’s a bit disappointing when you look relationships come in handy for keepingat the further data: those companies that abreast of latest industry happenings, sharingchose to outsource their SEO work to a client case studies, and troubleshootingconsultant or firm saw a 110% lift in site ranking issues. In-house experts often can’ttraffic5. get the time off to attend these events and therefore largely miss out on this powerfulThere are several factors that contribute to the resource.staggering gap in effectiveness between in-house and outsourced Search Marketing.  9-5 employees tend to have a different perspective and work-ethic compared to consultants. As firings become more and4 Search Marketing Benchmark Guide 2007, more sensitive, many employees getMarketing Sherpa5 comfortable with the fact that if they don’t Ibid.Copyright © 2011 SEO Consultant Mr Marketology | 1-888-523-6042 | www.mrmarketology.com
  11. 11. Why Businesses Fear SEO PAGE 11perform optimally, they will simply get with a fine-toothed comb to edit meta tags,reprimanded or reassigned. source code, content, and linking structure.On the other hand, a consultant or firm’s EXAMPLE OF A WINNINGlifeblood is its clients – who will easily stop IMPLEMENTATION PLANpayment and walk away if targeted results are Below is a brief example of what a winningnot achieved. implementation plan might look like. The key here is that you integrate your SEO efforts withNow none of this is to say that an in-house your web team’s objectives and yourprofessional would be any less knowledgeable marketing team’s overall implementations andthan a consultant, however the natural efforts.atmosphere and conditions of working in anoffice from 9-5 for a single company can often This keeps everyone on the same page andhinder a professional’s results. You’d be the same team – meaning that allsurprised how often our experience with a departments are working towards a commonclient in one industry will provide the perfect goal that each team has bought into andsolution for another client in a completely adopted.different industry. Additionally, as you’ll see in the following plan example, it is vital that your SEO professional work with your copywriters and site designersHOW TO DESIGN A WINNING to ensure that the proper conversionIMPLEMENTATION PLAN mechanisms are in place to inspire your newWhether you choose to work with an in-house site visitors to purchase or provide theirexpert or an outsourced firm or consultant, the information6.most essential element to your success is yourimplementation plan. Oh, and one last note – we refer often to project meetings. Meetings can easily beIf you’re re-designing your website or launching conducted through phone conference bridgesa new website alongside your SEO efforts, you or internet chat.want to be sure that your web designers andprogrammers work very closely with your SEOprofessional during the entire design process.To make SEO an afterthought can cripple itseffectiveness.Similarly, if you already have a website, make 6 Don’t worry if you don’t have a copywriter as manysure your SEO professional goes through it SEO professionals will prefer to write the copy themselves to ensure maximum optimization.Copyright © 2011 SEO Consultant Mr Marketology | 1-888-523-6042 | www.mrmarketology.com
  12. 12. Why Businesses Fear SEO PAGE 12IMPLEMENTATION PLAN: ORGANIC SEARCH ENGINEOPTIMIZATION Marketing Assessment by researching ROI potential of your - Set goals chosen keywords and thematically - Set benchmarks related terms) - Set metrics for measurement - Understand how SEO will impact other  Website Review current marketing campaigns - Review website content, on-site - Discuss which SEO strategies you’ll elements, existing links and linking likely pursue (may change after structure following assessments) - Develop site optimization task list for optimizing all on-site elements for Website Assessment target keywords - Know current statistics (traffic, conversions, visitor behavior)  Settle on Additional SEO Strategies - Know programming language(s) used - Review all strategies your SEO and how they impact rankings professional provides - Review other site elements with SEO - Discuss each strategy and how it will professional to be sure they can rank affect your ancillary goals, which may your site (dynamic sites, retail be branding, reputation, producing shopping sites, etc.) industry buzz or social word-of-mouth, - Set overall objectives and purpose of etc. your website. Determine whether you - Make sure your SEO professional and want it to be highly informational, the rest of the project team interactive, retail, etc. as the SEO understands exactly what strategies techniques used will depend on, and will be used (review our illegal affect, these characteristics. methods with your professional to make sure none of them are being Team Building used and that you have a solid - Have all applicable team members understanding of what’s being done) meet to go over objectives for your SEO campaign and make sure that  Reporting Expectations everyone’s needs and expectations - Find out ahead of time what reports are addressed. and detailed data your SEO - Designate a project leader and, if professional plans to provide each team consists of three or more - Discuss any additional data your people, designate team leaders. company would like to receive - Make sure everyone understands that - Make sure your project team has in order for SEO to be effective, the discussed how to utilize this report SEO professional will need as much data to produce actionable access as possible to your website. If information he must go through a programmer or designer for every little tweak, this will  Begin On-Site Optimization and Additional severely cripple effectiveness. SEO - As you begin implementation, set Keyword Assessment review dates and project milestones - Discuss which keywords you’d like to for project team meetings to gauge target progress and realign future tasks (if - Review and approve SEO necessary) professional’s keyword list (developedCopyright © 2011 SEO Consultant Mr Marketology | 1-888-523-6042 | www.mrmarketology.com
  13. 13. Why Businesses Fear SEO PAGE 13CONCLUSION & NEXT STEPSWe’ve done our best to demystify SEO and thereasons why business owners and executives Contact us to learn more and to request a freeseem to naturally fear it to some extent. conversion consultation.We’ve also discussed the true dangers in This is of course at no obligation to you to workpursuing an SEO campaign (Quicksters and with us. We’re simply happy to help.Blackhatters), but we’ve also established thatSEO is a necessary component to any So get in touch with us. You can contact ussuccessful marketing outreach. several ways:Lastly, we have provided you some excellentresources for ensuring that your SEO  Email: info@mrmarketology.comcampaign is a successful one and that youdon’t fall into any common pitfalls.  Phone: 1-888-523-6042Now it’s time to take a hard look at your own  Chat with us on our site via the chat line.company’s unique objectives and challengesand to discuss a customized strategy for both We look forward to hearing from you.increasing your site traffic and improving yoursite conversions. QUICK-FIND RESOURCE REVIEW We mentioned several additionalSTEP INTO THE NEXT LEVEL resources in this whitepaper to help you in your overall research.OF YOUR COMPANY’SSUCCESS To find these and many other resources, feel free to go toYou’ve done the research. You’ve read this, www.mrmarketology.com as well asand hopefully other whitepapers, case studies, sign up for our special reports.or articles regarding SEO, how it works, andwhy it’s effective. “Now it’s time to explore whether SEO is Whatever you can do,particularly right for your company and what or dream you can do, begin it.advantages and growth you can enjoy as a ” Boldness has genius,result. power, and magic in it. ~ W. H. MurrayWe’re not promising that a Search Marketingstrategy will save your business or that it is thebe-all, end-all for your internet marketinginitiative.But we are promising you that SearchMarketing is a validated, integral element toyour online presence and that we will workwith you to answer any of your questions andto discuss more specifically what SEO can dofor you.This is of course at no obligation to you to workwith us. We’re simply happy to help.Copyright © 2011 SEO Consultant Mr Marketology | 1-888-523-6042 | www.mrmarketology.com

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