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Traffic Conversion

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It is one thing to get traffic. It is another to convert them to customers. Find out how in this special report.

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Traffic Conversion

  1. 1. Traffic Conversion Marketology PAGE 1TRAFFIC CONVERSIONHOW TO INCREASE YOUR CONVERSION RATIOS BY 35% TO 85%IN LESS THAN 90 DAYSProvided by Mr MarketologyIf you’re interested in increasing the traffic to your and guarantee profitability for any advertisingwebsite, you’re on the right track. But don’t stop campaign—provided we test each element of thethere! Yes, traffic is great, but if your visitors aren’t marketing message to continually determine theconverting into customers, it won’t do your bottom best version of a headline, an offer, pricing, and soline much good. on.More importantly, even if you are converting a fair To properly compare one element’s effectivenessamount of visitors into buyers, unless you’re against another, advertisers would conduct A/Bregularly testing the multiple variables of your Split Tests. These would provide two identicalvarious marketing messages and landing pages, versions of an ad or marketing message with onlywe guarantee you that you’re missing out on easy one element altered.money. So, if we were to test the headline first, we wouldQ. But how can we test every variable on our create two versions of the headline. 50% of the recipients would receive the marketing messagewebsite that could affect sales? with Headline A and the other 50% would receiveA. This is where Multi-Variate Testing comes in. the one with Headline B.But first, let’s talk about the traditional method of We would then take the better performing headlinetesting, also known as “Scientific Advertising.” This and test it against yet another headline until wewill help us answer the more immediate question, were satisfied with conversions.“Just how important and profitable is testing?” Next, we’d test another element, such as theSCIENTIFIC ADVERTISING introductory paragraph, in the same way, and soClaude Hopkins revolutionized advertising with his on, across all elements.marketing handbook, Scientific Advertising. In it,he explained that advertising need not be agamble. That we can scientifically track, analyze,Copyright © 2011 Marketing Consultant Mr Marketology | 1-888-523-6042 | www.mrmarketology.com
  2. 2. Traffic Conversion Marketology PAGE 2THE CHALLENGE WITH SPLIT THE COMPROMISETESTING ON THE WEB Businesses have found a compromise between theSplit Testing is considered a requisite for any low-risk/high-profit scientific advertisingadvertising campaign. However, few business methodology and just plain giving up. This is whereowners bother to test the marketing messages that traditional website analytics come in.appear on their websites, their landing pages, intheir email campaigns, and product Though a company would be hard pressed todescriptions/purchase pages. scientifically test and improve its marketing messages, it could track and analyze its visitorOne reason for this is that sometimes we forget behavior to try and ascertain what its audiencethat our website is a sales channel—that every wanted and how they would behave.word of text, every link, every image and even thelayout, color, and design, are all sales agents Such analytics are powerful, but they cannot giveresponsible for selling our product or service. us definitive answers that directly translate into increased sales conversions.Therefore, we concentrate on driving traffic to ourwebsite, accepting whatever conversions come our This issue leads us back to Multi-Variate testing,way. We forget that we can systematically improve which we promised to cover…our website’s sales conversions.Now, the second reason few business owners test WHAT IS MULTI-VARIATEtheir website’s conversionability is that the websimply moves too fast. Many sites are now dynamic TESTING? Multi-Variate Testing is a unique and rapidwith constantly updated copy, new offers, and methodology for testing mutliple variations acrossshifting markets or demographics. dozens of elements to not only reveal the winning version of each element, but the winningScientifically testing marketing messages online is combination of various elements.nearly impossible when you are forced to test oneelement at a time across a large enough audience. Until now, such testing was impossible. ForBy the time you know which elements work best, instance, if you had 15 elements on your websitethat particular product or service is no longer being that you wanted to test, and 2 variations for eachsold, or your company’s messaging has shifted. element, that would require 32,768 different versions of your website that would each need to be tested among a large enough sampling of yourCopyright © 2011 Marketing Consultant Mr Marketology | 1-888-523-6042 | www.mrmarketology.com
  3. 3. Traffic Conversion Marketology PAGE 3visitors. This would take nearly a century to test traffic, support inquiries, and competition, toand is of course not nearly plausible. ensure we’ve covered all your bases.However, just as search engines have developed Next, you’ll create the different variations of copysophisticated algorithms to measure and analyze necessary for testing (or one of our professionalnumerous elements on your website to determine copywriters can do this for you), and provide anyrelevance, we now have algorithms to accurately graphics for design variables.rotate, measure, and analyze thousands or eventens of thousands of variations of your website. We then customize our Multi-Variate software withThe process does not alter your website’s code,nor interfere with your visitor’s experience. your data and let it run through a series of mathematical queries to determine the 10-20 combinations of element variations that will deliverNow, you can determine in as little as 90 days the the highest impact to your sales.absolute best combination of elements to create amarketing message or web page guaranteed to far As each new visitor lands on your site, our softwareoutpull all your previous website efforts. rotates these versions1, collecting data to determine which version pulls the best results. YouWHERE TO BEGIN receive daily results and weekly reports during thisAs powerful as Multi-Variate testing is, you’d expect time.it to be an excruciating process to get moving andimplement. But thankfully, it’s not! Once enough data has been collected, our software calculates precisely which combination ofUnfortunately, very few professionals or companies variables will maximize your sales gain (in additionoffer multivariate conversion analysis. You can to just the 10-20 combinations actually tested).probably count us on one hand. Plus, the softwarewe work with is proprietary and not for sale. This results in 3 or 4 “greatest gain” versions of your website that are then tested in a traditionalHowever, this this actually works to your A/B Split test. We compare these to your controladvantage! Our analysis experts will work with you (original) version of your website so you can seeto determine which elements you’d like to test and the precise increase in conversions and sales.how many variations of each you would like (youcan have two variations for one element, four for The entire process takes roughly 90 days or less.another, and so on). We will analyze your current 1We track repeat visits so your visitor will see the same version each time.Copyright © 2011 Marketing Consultant Mr Marketology | 1-888-523-6042 | www.mrmarketology.com
  4. 4. Traffic Conversion Marketology PAGE 4DID WE MENTION YOU’REGUARANTEED RESULTS?We get paid when you get results. You simply payus a percentage of the additional revenue wegenerate for you after we generate it*.The only fee you pay up-front is a setup fee tocover our expenses while developing yourcampaign. This fee counts towards our commission(in essence you get your money back). Plus, if wecan’t increase your conversions by at least 10%above your previous sales highs, you also get yourmoney back.You really can’t lose.Our only restriction is that you have an annualrevenue of at least $500,000.Contact us to learn more and to request a freeconversion consultation.This is of course at no obligation to you to workwith us. We’re simply happy to help.So get in touch with us. You can contact us severalways: Email: info@mrmarketology.com Phone: 1-888-523-6042 Chat with us on our site via the chat line.We look forward to hearing from you.*This does not include any copywriting or designservices.Copyright © 2011 Marketing Consultant Mr Marketology | 1-888-523-6042 | www.mrmarketology.com
  5. 5. Traffic Conversion Marketology PAGE 5Copyright © 2011 Marketing Consultant Mr Marketology | 1-888-523-6042 | www.mrmarketology.com

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