Social Media & Fashion
Marketing & Branding for Fashion Businesses
Social Media & Linguistics
Bare Words, Bare Bones, True Culture
Social Media & Crisis Communications
Effective Communication When It Counts
Any Underlying Connection?
Social Media Mirrors Culture
Social Media Reflects Culture
Social Media Creates Culture
This is the underlying connection.
Merriam - Webster Definition: The condition of being diverse :
variety; especially : the inclusion of diverse people (as people of
different races or cultures) in a group or organization.
A few reasons for my focus here:
Diversity online goes largely unnoticed. So many interesting
conversations are happening in corners of the internet. So many
cultural projects of great value. So many people that should be
Diversity issues, specifically lack of representation, is
acknowledged but there is not enough solutions-focused activity. A
large part of the problem is that we are not all as aware and as
connected as we could be. I set out to do something about that.
Socially Diverse was conceived on July 22, 2010
@ DC Media Makers
Sparked by a discussion about gender diversity at
Personal interest in Diversity manifested in two
1. Diverse representation among practitioners
2. Diverse conversations and projects in the online
Mission: Socially Diverse was created
to highlight unique, interesting, diverse
conversations online and the people who
Six Steps for Successful Social Media Engagement
1. Listen (Research, Get the conversation pulse)
2. Map out participants and communities (Connections)
3. DIY (Do-It-Yourself, Develop Your Own Strategy)
4. Rules of Engagement (Plan for Managing Interaction)
5. Exit Strategy (Timeline, Transition, What’s Next?)
6. Measurement & Evaluation
Social Socially Diversity
Name: Johnny Laird
Age (or range if that’s better): Think Yoda!
Twitter handle: @johnnylaird
Profession: Blogger, connector, communicator,
change agent & social activist… friend of the
geek & radical
Location: Oxted, Surrey, UK...close to London
Place of Origin: Aberdeen, Scotland.
Adopted Culture (The one you are most
connected to): I guess I’m a Londoner as much
as anything else and a South Londoner at that.
By being a Londoner, it means I’m likely to have
been born outside of the city. I will have lived,
learned, worked, played and partied with friends
and family from all over the world. My cultural
influences will have been many and varied, and I
am as likely to enjoy a Jamaican pattie or
a Chicken Tikka Massala as I am fish and
chips. That said I am a Scot....with an elastic
English accent. Londoners are a patchwork. It’s
entirely possible to be a Scottish Londoner.
Lesson: Sometimes diverse convos come to you!
Name: Nichelle Stephens
Age (or range if that’s better lol):
Profession: Editor, Blogger, Social
Location: Brooklyn, NY
Place of Origin: Birmingham, AL
Adopted Culture African American
Launched in August 2009
6 great icons, all Black women who have
made great contributions on a professional
level and with their greater communities
African American women are the
primary audience members
Content and storyteller roles are open
to all women
Have been contributions by men as
“To love who I am and what i do and
express that through my poetry and to
those around me. So to Pepsi and all the
inspiring Women on Pepsi we inspire
THANK YOU – 14yr old reader
Pepsi We Inspire is more than a URL, it is
an online community for all of us.
Lesson: There won’t always be a label!
Name: Angela Benton
Blog: Most Notable: BlackWeb20.com however we
also have YBPGuide.com and Politic365.com; You
can also check out BlackWebMedia.net
Twitter handle: @ABenton
Location: Charlotte, NC
Place of Origin: Birthplace - Chicago, ILL. Lived
most of my life however in the Washington DC Metro
Adopted Culture (The one you are most connected
to): I am a bit of an eclectic perso,n so I am most
connected to new cultures that I haven't experienced
yet. I love and can appreciate how other people live.
Name: Manny Ruiz
Age (or range if that’s better): 40
Twitter handle: @papiblogger
Former Journalist & PR Pro
Location: Miami, FL
Place of Origin: Miami, FL
Adopted Culture (The one you are most connected
to): Cuban-American by birth but Latino at heart
Creator - Hispanic PR Wire, Founder National
Hispanic Market Practice of Porter Novelli, One of the
catalysts “PRSA Diversity Today” podcast
“Moms get the attention because they are perceived as the
major decision makers when it comes to household purchases
and the marketers almost universally believe that dads only
buy cars, video games and cologne.
Another reason why mom bloggers are vastly ahead in this
game is because they blog in such greater numbers than dads
and until now dad bloggers have not united to support each
other as the moms have.
Unfortunately, until research and dad bloggers don’t make a
stronger factual case indicating that they actually buy
groceries or at least influence many of the things that are
purchased, marketers will heap all the money and attention
on mommy bloggers.
What is going to change is that following the recent M3
Modern Media Man Summit, the first of its kind for male
bloggers, male bloggers will unite. I think we will succeed in
showing marketers how they need to include us more in their
Lesson: Sometimes diversity is literally JUST OUTSIDE
your normal circle of people.
Dealing with Diversity means Dealing with Labels
instead of avoid
Be Aware of
You can’t tip toe around Diversity
Politically Correct is not the
same as Culturally Correct
Sometimes You Just Have to Be
Humble and Ask the Right
It’s okay to start at home, but don’t get too comfortable.
The web is so unbelievably
So much to see. So much to do.
So many people and projects to
Start with the man in the mirror
and expand from there.
Issue-Focused Approach to Diversity
Network-Focused Approach to Diversity