Built to Thrive:
        using Toyota to illustrate
innovation portfolio management



                                   ...
Radical Ideas | Practical Implementation
How Innovative is Toyota?

What can you learn from them?




                     Radical Ideas | Practical Implementation
Innovation Portfolio Assessment:
          Managing the balance between execution and innovation


                       ...
Innovation Portfolio Assessment:
                            Driving today's priorities for future success
               ...
DOMINANT IDEA
 CUSTOMER IMMERSION
  NETWORK PARADIGM
   CO-PRODUCTION
VENTURING FOR SUCCESS
 INNOVATORS DILEMMA
          ...
The Dominant Idea




               Radical Ideas | Practical Implementation
The Dominant Idea: Innovate
offerings and not just products
          and services
      Centered on the theme "Innovation...
Radical Ideas | Practical Implementation
Customer Immersion:
A Globalized View on Customer
        Understanding




                      Radical Ideas | Practica...
Key Corporate Strategy Feedback:
Collecting wisdom to drive competitive edge




                               Radical Id...
Key Corporate Strategy Feedback:
Beyond the value chain, towards value networks




                                Radica...
Key Corporate Strategy Feedback:
Market-making through localization




                          Radical Ideas | Practica...
Manufacturing: World-Wide Operations:
Capturing the essence of local capabilities




                                Radi...
Design, Research & Development:
Integrated perspective on delivering value




                               Radical Idea...
Rethinking Localization




        Getting closer to customers

                          Radical Ideas | Practical Imple...
Rethinking Localization
            Getting closer to customers




                       Radical Ideas | Practical Imple...
Building a Brand in Banking:
     Customers for Life




                     Radical Ideas | Practical Implementation
Social Connections: Considering Future Car-based
           Lifestyles with Customers
    Test driving, purchasing with v...
Towards an
Integrated Network Paradigm




                    Radical Ideas | Practical Implementation
Toyota’s Next-Generation Telematics Service




                              Radical Ideas | Practical Implementation
Networked Society




               Radical Ideas | Practical Implementation
Radical Ideas | Practical Implementation
Radical Ideas | Practical Implementation
Technology R&D
Achieving   further advances in ITS will require the merging of a
wide range of technologies that go beyon...
Radical Ideas | Practical Implementation
The Scion Story:

Using Co-Production to move
  Towards Crowdsourcing




                     Radical Ideas | Practical I...
Radical Ideas | Practical Implementation
Radical Ideas | Practical Implementation
Radical Ideas | Practical Implementation
Radical Ideas | Practical Implementation
Towards the Future




                Radical Ideas | Practical Implementation
Some Key Innovations




                   Radical Ideas | Practical Implementation
Rethinking Mobility:
Experimenting to Achieve Future Success




                             Radical Ideas | Practical Im...
Radical Ideas | Practical Implementation
Venturing for Success




                 Radical Ideas | Practical Implementation
The Origin and Development of New
       Business Enterprises




                         Radical Ideas | Practical Imple...
Venturing for Success




                 Radical Ideas | Practical Implementation
Radical Ideas | Practical Implementation
Aero Asahi Corporation: creating your tomorrow through
     the fusion of aviation and spatial information




           ...
Good Life Design Co. Ltd




                  Radical Ideas | Practical Implementation
Toyota activity in Biotechnology




                       Radical Ideas | Practical Implementation
The Innovators Dilemma




                 Radical Ideas | Practical Implementation
Externalize Research




                 Radical Ideas | Practical Implementation
“The New Corporation's Philosophical System
comprising four levels and opens up the new times”
 Basic philosophy - "Corpo...
Creating new companies for a new future
Vision - "VISION2015 -LEAD THE NEXT-"
      Strategic Intentions
      Becoming...
Radical Ideas | Practical Implementation
Expansive Thinking




               Radical Ideas | Practical Implementation
DOMINANT IDEA
 CUSTOMER IMMERSION
  NETWORK PARADIGM
   CO-PRODUCTION
VENTURING FOR SUCCESS
 INNOVATORS DILEMMA
          ...
Upcoming SlideShare
Loading in …5
×

Built to Thrive: using Toyota to illustrate innovation portfolio management

3,929 views

Published on

The Social Based Innovation approach assists companies in delivering on their innovation campaigns. This presentation shows the Innovation Portfolio at a conceptual level and is part of the Built to Thrive project.
Check www.builttothrive.com and www.systemiclogic.com

Published in: Business, Economy & Finance
0 Comments
7 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,929
On SlideShare
0
From Embeds
0
Number of Embeds
388
Actions
Shares
0
Downloads
343
Comments
0
Likes
7
Embeds 0
No embeds

No notes for slide

Built to Thrive: using Toyota to illustrate innovation portfolio management

  1. 1. Built to Thrive: using Toyota to illustrate innovation portfolio management Dr. Jay van Zyl www.BuiltToThrive.com www.SystemicLogic.com Radical Ideas | Practical Implementation
  2. 2. Radical Ideas | Practical Implementation
  3. 3. How Innovative is Toyota? What can you learn from them? Radical Ideas | Practical Implementation
  4. 4. Innovation Portfolio Assessment: Managing the balance between execution and innovation Renew DISRUPTIVE INNOVATION: RADICAL INNOVATION DISRUPT OFFERING TOYOTA METAPOLIS TOYOTA TSUSHO TOYOTA LOCALIZATION TOYOTA NEW STRATEGY BUSINESS ENTERPRISES OFFERINGS INCREMENTAL INNOVATION DISRUPTIVE INNOVATION: DISRUPT CAPABILITY TOYOTA WORLD- WIDE OPERATIONS TOYOTA WORLD- TOYOTA WIDE PRODUCTION OPERATIONS SYSTEM Enhance Enhance Renew ORGANIZATION CAPABILITIES This is a qualitative depiction, and should be used for illustrative purposes only. Radical Ideas | Practical Implementation
  5. 5. Innovation Portfolio Assessment: Driving today's priorities for future success Plan for the future for today's success Renew DISRUPTIVE INNOVATION: RADICAL INNOVATION DISRUPT OFFERING TOYOTA ROBOTICS AND MOBILITY TOYOTA TSUSHO TOYOTA TOYOTA SCION HYBRID CARS TOYOTA NEW TOYOTA BUSINESS LEXUS ENTERPRISES OFFERINGS INCREMENTAL INNOVATION DISRUPTIVE INNOVATION: TOYOTA DISRUPT CAPABILITY FINANCIAL SERVICES TOYOTA GLOBAL TOYOTA PRODUCTION CAROLLA NETWORK & MUTUAL SUPPLY TOYOTA WORLD- TOYOTA WIDE PRODUCTION OPERATIONS SYSTEM Enhance Enhance Renew ORGANIZATION CAPABILITIES This is a qualitative depiction, and should be used for illustrative purposes only. Radical Ideas | Practical Implementation
  6. 6. DOMINANT IDEA CUSTOMER IMMERSION NETWORK PARADIGM CO-PRODUCTION VENTURING FOR SUCCESS INNOVATORS DILEMMA Radical Ideas | Practical Implementation
  7. 7. The Dominant Idea Radical Ideas | Practical Implementation
  8. 8. The Dominant Idea: Innovate offerings and not just products and services Centered on the theme "Innovation into the Future," the Toyota Global Vision 2010 proposes the corporate image for which all of Toyota should strive and the paradigm change Toyota should undergo. Radical Ideas | Practical Implementation
  9. 9. Radical Ideas | Practical Implementation
  10. 10. Customer Immersion: A Globalized View on Customer Understanding Radical Ideas | Practical Implementation
  11. 11. Key Corporate Strategy Feedback: Collecting wisdom to drive competitive edge Radical Ideas | Practical Implementation
  12. 12. Key Corporate Strategy Feedback: Beyond the value chain, towards value networks Radical Ideas | Practical Implementation
  13. 13. Key Corporate Strategy Feedback: Market-making through localization Radical Ideas | Practical Implementation
  14. 14. Manufacturing: World-Wide Operations: Capturing the essence of local capabilities Radical Ideas | Practical Implementation
  15. 15. Design, Research & Development: Integrated perspective on delivering value Radical Ideas | Practical Implementation
  16. 16. Rethinking Localization Getting closer to customers Radical Ideas | Practical Implementation
  17. 17. Rethinking Localization Getting closer to customers Radical Ideas | Practical Implementation
  18. 18. Building a Brand in Banking: Customers for Life Radical Ideas | Practical Implementation
  19. 19. Social Connections: Considering Future Car-based Lifestyles with Customers  Test driving, purchasing with virtual currency, and driving virtual cars based on production models.  Test driving, purchasing with virtual currency, and driving future cars and other vehicles that it would be difficult to experience in the real world.  Plant and worksite tours at the virtual Toyota Motor Corporation.  Learning about motor vehicles and Toyota's history in a virtual museum.  Learning about technologies and products through a variety of games.  Interacting with other users and with TMC through various events and services. Radical Ideas | Practical Implementation
  20. 20. Towards an Integrated Network Paradigm Radical Ideas | Practical Implementation
  21. 21. Toyota’s Next-Generation Telematics Service Radical Ideas | Practical Implementation
  22. 22. Networked Society Radical Ideas | Practical Implementation
  23. 23. Radical Ideas | Practical Implementation
  24. 24. Radical Ideas | Practical Implementation
  25. 25. Technology R&D Achieving further advances in ITS will require the merging of a wide range of technologies that go beyond the conventional approach to building cars, such as detection technologies, telecommunication technologies, and information-processing technologies. Toyota is leading the way to the commercialization and widespread implementation of ITS by actively participating in research and development and verification test projects in cooperation with governmental agencies, the private sector, and academic institutions. Individual companies within the Toyota Group are also participating in efforts in their respective areas of expertise, and are working together to further advance the various control technologies and telecommunication technologies that have been researched and developed in the course of designing and building cars. Radical Ideas | Practical Implementation
  26. 26. Radical Ideas | Practical Implementation
  27. 27. The Scion Story: Using Co-Production to move Towards Crowdsourcing Radical Ideas | Practical Implementation
  28. 28. Radical Ideas | Practical Implementation
  29. 29. Radical Ideas | Practical Implementation
  30. 30. Radical Ideas | Practical Implementation
  31. 31. Radical Ideas | Practical Implementation
  32. 32. Towards the Future Radical Ideas | Practical Implementation
  33. 33. Some Key Innovations Radical Ideas | Practical Implementation
  34. 34. Rethinking Mobility: Experimenting to Achieve Future Success Radical Ideas | Practical Implementation
  35. 35. Radical Ideas | Practical Implementation
  36. 36. Venturing for Success Radical Ideas | Practical Implementation
  37. 37. The Origin and Development of New Business Enterprises Radical Ideas | Practical Implementation
  38. 38. Venturing for Success Radical Ideas | Practical Implementation
  39. 39. Radical Ideas | Practical Implementation
  40. 40. Aero Asahi Corporation: creating your tomorrow through the fusion of aviation and spatial information Radical Ideas | Practical Implementation
  41. 41. Good Life Design Co. Ltd Radical Ideas | Practical Implementation
  42. 42. Toyota activity in Biotechnology Radical Ideas | Practical Implementation
  43. 43. The Innovators Dilemma Radical Ideas | Practical Implementation
  44. 44. Externalize Research Radical Ideas | Practical Implementation
  45. 45. “The New Corporation's Philosophical System comprising four levels and opens up the new times” Basic philosophy - "Corporate Philosophy" Living and prospering together with people, society, and the globe, we aim to be a value-generating corporation that contributes to creation of a prosperous society. "Behavioral Guidelines” - As a good corporate citizen, we will:  implement open and fair corporate activities  fulfill our social responsibilities, and conserve the global environment.  offer creativity, and provide added value  respect people, and create an active workplace worth working in. Radical Ideas | Practical Implementation
  46. 46. Creating new companies for a new future Vision - "VISION2015 -LEAD THE NEXT-"  Strategic Intentions  Becoming a "value generating corporation," the new Toyota Tsusho aims to make a further leap by creating next-generation businesses in 6 business domains = 6 business divisions. “LEAD THE NEXT” Radical Ideas | Practical Implementation
  47. 47. Radical Ideas | Practical Implementation
  48. 48. Expansive Thinking Radical Ideas | Practical Implementation
  49. 49. DOMINANT IDEA CUSTOMER IMMERSION NETWORK PARADIGM CO-PRODUCTION VENTURING FOR SUCCESS INNOVATORS DILEMMA Radical Ideas | Practical Implementation

×