Northwest Arkansas Ad Fed Cause Marketing Project

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Northwest Arkansas AdFed cause marketing project, 2011-2012

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Northwest Arkansas Ad Fed Cause Marketing Project

  1. 1. MIXER Northwest Arkansas Advertising FederationWednesday, November 9, 2011
  2. 2. Cause Marketing Creative Collective Project Objective: Leverage the collective creativity of the NWA AdFed toward a specific cause related marketing initiative. Northwest Arkansas Advertising FederationWednesday, November 9, 2011
  3. 3. Creative Collective Principals • Help build a more cohesive creative community • Create a greater national creative presence for NWA • Concentrate the creative talents toward a common goal Cause Marketing Project Northwest Arkansas Advertising FederationWednesday, November 9, 2011
  4. 4. Account Leadership Creative Collective Strategy & Planning Rules of Engagement In order to accomplish our objective, Creative Leadership & Development we need volunteers and board advisors for the following functions: Media Planning & Media Buying Production: Digital & Non-Digital Northwest Arkansas Advertising Federation Project Management & TrafficWednesday, November 9, 2011
  5. 5. Creative Collective Rules of Engagement Each function must work together to determine the following: • Scope of Work & Brief • Project Calendar • Deliverables (including, but not limited to): - Concepts - Activation plan - Tactics • Production Schedule Northwest Arkansas Advertising FederationWednesday, November 9, 2011
  6. 6. Creative Collective Results: • Work in Progress Showcased at ADDY’s Gala in February: • Possible entry into Awards Competition Under NWAADFED Creative Collective, but with credits going to the individuals who participate • Admiration of your peers. Northwest Arkansas Advertising FederationWednesday, November 9, 2011
  7. 7. Creative Collective How To Get Involved: Northwest Arkansas Advertising FederationWednesday, November 9, 2011
  8. 8. Northwest Arkansas Advertising FederationWednesday, November 9, 2011

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