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Title: The Leader’s Voice
Author: Boyd Clarke, Ron Crossland
Year Published: 2002
Reviewer: DHARIN B. JAYSWAL
About the Authors
• Boyd Clarke and Ron Crossland have been
business partners and friends for nearly 20 years.
• Before be...
OTHER BOOKS BY AUTHERS
• Voice lessons :
(Applying science to the art of leadership
communication)
• Leadership experience...
LEADERSHIP COMMUNICATION
• The Leader's Voice - a powerful development
concept for leaders, to be remembered for
their aut...
TABLE OF CONTENTS
1. The Leader's Voice
2. Hardwired for Facts, Emotions, and Symbols
3. How TNT Found Drama
4. People Lov...
Think youself
• Who am I as a leader ?
• What motivates me to lead ?
• What is our brand identity ?
• How do I create more...
THE LEADER'S VOICE
• Story of Golda Meir
A woman born in poverty in1898.
Held key position in Jewish Agency.
World war ...
Mahatma Gandhi
GANDHI
• Led India to
independence
• Inspired
movements for
non-
violence, civil
rights
• Freedom
across th...
ABRAHM LINCOLN
WINSTON CHURCHILL
Four fatal assumptions
 Constituents
UNDERSTAND,
AGREE,
CARE,
what was communicated…
• Constituents will take appropriate...
• To overcome these assumptions,
Use 3 ESSENTIAL CHANNELS to convey
important leadership message…
1. Factual
2. Emotional
...
Story of LensCrafters
• Leading store of glasses…
• Felt loss of spirit…
• Celebrated 10th anniversary by giving the gift
...
CHALLENGES FOR THE LEADERS
• Some will judge you unfairly…
• Blaming you for their lack of success…
• Expect resources you...
REASON WITHOUT EMOTION
IS NOT POSSIBLE
Aristotle thought
“
The brain functioned like a car’s
radiator, cooling the blood to prevent the
heart from overheating….!...
EMOTIONS
• Human brain is engineered to send, receive &
evaluate using facts, emotion & symbols.
• By not using these the ...
Scintillating stories alone work like
‘NITROUS OXIDE’.
Detailed data along works like ‘CHLOROFORM’.
HOW TNT FOUND DRAMA
HOW TNT FOUND DRAMA
• Tv Channel that makes one think & feel.
• TNT needed to position itself as 100%
dramatic entertainme...
• Turned into channel of drama.
• WCW (fighting programme) launched &
became top rated show.
• CEO suggested to drop it… &...
PEOPLE LOVE FACTS
• Facts include
Data
Measure
Trends
Evidence
Numerical analysis
Opinions….. etc.
PEOPLE LOVE FACTS
1. Make facts memorable
exp- Acre is about size of football field
-Gigabyte of inf. is about size of
tho...
PEOPLE LOVE FACTS
2. Display facts
 Use charts, tables, colours,… etc.
• “Symbols are timeless”
SUMMARY
The leader's voice  book review
The leader's voice  book review
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The leader's voice book review

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The leader's voice book review

  1. 1. Title: The Leader’s Voice Author: Boyd Clarke, Ron Crossland Year Published: 2002 Reviewer: DHARIN B. JAYSWAL
  2. 2. About the Authors • Boyd Clarke and Ron Crossland have been business partners and friends for nearly 20 years. • Before becoming CEO and vice chair of tompeterscompany!, they founded International Leadership Associates. • Senior leaders from organizations such as LensCrafters, Arby's, Motorola, and Sun Microsystems have relied on their expertise in leadership, organizational change, and communication.
  3. 3. OTHER BOOKS BY AUTHERS • Voice lessons : (Applying science to the art of leadership communication) • Leadership experience: (From individual success to organizational significance)
  4. 4. LEADERSHIP COMMUNICATION • The Leader's Voice - a powerful development concept for leaders, to be remembered for their authenticity, strength of character and the power of their voice. “It is simply impossible to become a great leader without being a great communicator.”
  5. 5. TABLE OF CONTENTS 1. The Leader's Voice 2. Hardwired for Facts, Emotions, and Symbols 3. How TNT Found Drama 4. People Love Facts 5. The Emotional Channe 6. Symbols: Rabbit's Foot and Rosary 7. The Sound of Silos 8. Without Wax 9. Climbing the Ladder of Abstraction 10. Onevoice Last Word: Calling All Capitalists
  6. 6. Think youself • Who am I as a leader ? • What motivates me to lead ? • What is our brand identity ? • How do I create more meaningful conversation ? • What are the requirements of leaders now a days ? Answer the que. & you will have the place to stand…..
  7. 7. THE LEADER'S VOICE • Story of Golda Meir A woman born in poverty in1898. Held key position in Jewish Agency. World war 2…. Needed $ 5million Collected $50 million by giving inspirative speech in united nations.
  8. 8. Mahatma Gandhi GANDHI • Led India to independence • Inspired movements for non- violence, civil rights • Freedom across the world.
  9. 9. ABRAHM LINCOLN WINSTON CHURCHILL
  10. 10. Four fatal assumptions  Constituents UNDERSTAND, AGREE, CARE, what was communicated… • Constituents will take appropriate ACTIONS…
  11. 11. • To overcome these assumptions, Use 3 ESSENTIAL CHANNELS to convey important leadership message… 1. Factual 2. Emotional 3. Symbolic
  12. 12. Story of LensCrafters • Leading store of glasses… • Felt loss of spirit… • Celebrated 10th anniversary by giving the gift of sight to those who need them the most. • They served 2million underprivilege people in united states & 25 developing countries around the WORLD…..!!! • Associates Felt change… !!!
  13. 13. CHALLENGES FOR THE LEADERS • Some will judge you unfairly… • Blaming you for their lack of success… • Expect resources you can not give… • Ask the answers that you don’t have.. • Ask for the permission you can not grant… “If you choose to lead , prepare to take stand.”
  14. 14. REASON WITHOUT EMOTION IS NOT POSSIBLE
  15. 15. Aristotle thought “ The brain functioned like a car’s radiator, cooling the blood to prevent the heart from overheating….!!! ”
  16. 16. EMOTIONS • Human brain is engineered to send, receive & evaluate using facts, emotion & symbols. • By not using these the leaders leave out essential ingredients that stimulate and promote the transfer of mean & quality decision making.
  17. 17. Scintillating stories alone work like ‘NITROUS OXIDE’. Detailed data along works like ‘CHLOROFORM’.
  18. 18. HOW TNT FOUND DRAMA
  19. 19. HOW TNT FOUND DRAMA • Tv Channel that makes one think & feel. • TNT needed to position itself as 100% dramatic entertainment. • Great success story.. • Audience grew from 17 million to 50 million…!!!
  20. 20. • Turned into channel of drama. • WCW (fighting programme) launched & became top rated show. • CEO suggested to drop it… & TNT dropped it. • No another network will cancel its TOP- RATED show…!! Bt TNT did it… • Became no. one destination for drama…!!! • Moral – true decision making at right time
  21. 21. PEOPLE LOVE FACTS • Facts include Data Measure Trends Evidence Numerical analysis Opinions….. etc.
  22. 22. PEOPLE LOVE FACTS 1. Make facts memorable exp- Acre is about size of football field -Gigabyte of inf. is about size of thousand avg. length novels. Use pictures, colours, story. Because , “One picture is worth thousand words.”
  23. 23. PEOPLE LOVE FACTS 2. Display facts  Use charts, tables, colours,… etc.
  24. 24. • “Symbols are timeless”
  25. 25. SUMMARY

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