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Uxsw research on a shoe string

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Some free and fast to do research activities to either inject research where resources won't allow it, or for pitches when you need to stand out....presented at the ace UXSW conference Exeter 5th December 2014

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Uxsw research on a shoe string

  1. 1. RESEARCH ON A SHOE STRING Jay Spanton @spanty
  2. 2. no time and no money design by... self, committee, imitation
  3. 3. no time and no money design by... self, committee, imitation 8 quick ‘free’ techniques
  4. 4. no time and no money design by... self, committee, imitation 8 quick ‘free’ techniques pitches domain knowledge
  5. 5. no time and no money design by... self, committee, imitation 8 quick ‘free’ techniques pitches domain knowledge not new not finished
  6. 6. forum or any public digital space one hour at least what categories, what topics are busy, what’s not no excuse! customers language, pain points, features, behaviour #1 FORUM
  7. 7. Phone a friend
  8. 8. use your contacts, but not just anyone some role in the thing your customer does what did they do? “tell me more about that” language, pain points, process, others in process, behaviour #2 PHONE A FRIEND
  9. 9. Start broad moving to narrow build a list compare clients language and focus with customers language, frequency, seasonality, how customers are buying #3 GOOGLE ADWORDS
  10. 10. buy, buy, buy.... stuff really matters now explores whole experience: content, packaging, assurance #4 BE THE CUSTOMER
  11. 11. buy, buy, buy.... stuff really matters now explores whole experience: content, packaging, assurance bias beware #4 BE THE CUSTOMER
  12. 12. *draft* journey map get away from the screen / the device time, place, download speed, connections, #5 DRAW others involved THE CONTEXT
  13. 13. *draft* journey map get away from the screen / the device time, place, download speed, connections, others involved make nice & validate #5 DRAW THE CONTEXT
  14. 14. 5 - 50 cards contacts, client.. group, label...talk customers language, categories, problems, domain knowledge #6 CARD SORT
  15. 15. trial screen capture software get someone to do the thing 10-15 mins customers language, pain points, features, behaviour #7 TEN MINUTE TEST
  16. 16. any public space, but waiting best ‘design research’ laptop combine customers language, pain points, features, behaviour #8 GUERILLA TEST
  17. 17. #3 GOOGLE ADWORDS #1 FORUM #2 PHONE A FRIEND #4 BE THE CUSTOMER #5 DRAW THE CONTEXT #6 CARD SORT #7 TEN MINUTE TEST #8 GUERILLA TEST Any more?

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