Tribal Head of the Humans                                      jay@infinitemonkeys.mobi                                   ...
…and how did we get here?  Did I mention there is no coding involved?               www.monk.ee
A Very Brief History of Mobile Social Media                        a long, long time ago. barriers to mobilitysocial reach...
A Very Brief History of Mobile Social Media                                    a long time ago. barriers to mobility      ...
A Very Brief History of Mobile Social Media                                          +5,000 yrs later barriers to mobility...
A Very Brief History of Mobile Social Media                                                                 1964 barriers ...
A Very Brief History of Mobile Social Media                                   1982 barriers to mobility                   ...
A Very Brief History of Mobile Social Media                                      1989 barriers to mobility                ...
A Very Brief History of Mobile Social Media                                      2004 barriers to mobility                ...
A Very Brief History of Mobile Social Media                                      + 24 months barriers to mobility         ...
A Very Brief History of Mobile Social Media                                      +4 yrs barriers to mobility              ...
A Very Brief History of Mobile Social Media                                     + 6 months barriers to mobility           ...
…or share his latest photos & videos.             www.monk.ee
“super-fantastic, amazing, going-to-change-the-world idea”   that you are thinking of, has already been thought of.       ...
Can You Be…           consider using…in case Jimmy’s customers have their own opinions               www.monk.ee
So, if that’s the case…What are the “sure-win” SocialLocalMobile             …that are going to lead to             my bec...
We make both HTML5 & Native Apps.         www.monk.ee
We’re big fans of giving choices.         www.monk.ee
Live in NY & SF already                 USD $1 Billion sales this year          …but then we’re big fans of bananas too.  ...
`…and Mangoes, We love the Mangoes.         www.monk.ee
`…and Mangoes, We love the Mangoes.         www.monk.ee
oops, sorry. But about the apps…        www.monk.ee
You think that’s beautiful, you should see our apps.                 www.monk.ee
Speaking of beautiful…         www.monk.ee
…not to mention all our social content API’s               www.monk.ee
#3#1Over 350 think people are going to want   - – I don’t million users access Facebook                #2 – It’s ugly.    ...
…and Tumblr, Twitter, Ustream, Posterous, etc.               www.monk.ee
It’s actually kind of mind-blowing.          www.monk.ee
It’s actually kind of mind-blowing.          www.monk.ee
•    Founded in 2003             •    Released 50 games before Angry Birds             •    On the verge of Bankruptcy    ...
1. Master & Deploy in HTML5, or become best friends with someone who can.2. Sign up for SQUARE, Play with NFC, then create...
Thank you.                  www.monk.eeTell your friends about our Invitation-Only Beta           They’ll think you’re cool!
8 Trends in Social & Mobile Marketing to make you successful in the next 24 months
8 Trends in Social & Mobile Marketing to make you successful in the next 24 months
8 Trends in Social & Mobile Marketing to make you successful in the next 24 months
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8 Trends in Social & Mobile Marketing to make you successful in the next 24 months

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This presentation by Mobile & Digital marketing pioneer Jay Shapiro, outlines 8 key trends that Mobile App developers should consider to be successful at the intersection of Social & Mobile. - First presented live at the Social Media World Forum in New York on November 1, 2011.

Published in: Business, Technology
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8 Trends in Social & Mobile Marketing to make you successful in the next 24 months

  1. 1. Tribal Head of the Humans jay@infinitemonkeys.mobi @j_shapiro -or- @ecoroamer www.jayshapiro.info +jayshapiro www.facebook.com/mr.jay.shapiro www.linkedin.com/in/jayshapiro Jay in Jersey City, NJ Jayshapiro.yelp.comHelping Ordinary Humans Create Extraordinary Apps www.monk.ee
  2. 2. …and how did we get here? Did I mention there is no coding involved? www.monk.ee
  3. 3. A Very Brief History of Mobile Social Media a long, long time ago. barriers to mobilitysocial reach So easy your mother could do it. www.monk.ee
  4. 4. A Very Brief History of Mobile Social Media a long time ago. barriers to mobility 2.5m ppl @Sinaisocial reach So easy your mother could do it. www.monk.ee
  5. 5. A Very Brief History of Mobile Social Media +5,000 yrs later barriers to mobility 20m by 1500social reach So easy your mother could do it. www.monk.ee
  6. 6. A Very Brief History of Mobile Social Media 1964 barriers to mobility 20m by 1500social reach …or your uncle Jimmy, with the bicycle shop. www.monk.ee
  7. 7. A Very Brief History of Mobile Social Media 1982 barriers to mobility 17m sold!social reach …or your uncle Jimmy, with the bicycle shop. www.monk.ee
  8. 8. A Very Brief History of Mobile Social Media 1989 barriers to mobility wwwsocial reach …or your uncle Jimmy, with the bicycle shop. www.monk.ee
  9. 9. A Very Brief History of Mobile Social Media 2004 barriers to mobility 800m socialitessocial reach Jimmy must have customers he’d like to connect with. www.monk.ee
  10. 10. A Very Brief History of Mobile Social Media + 24 months barriers to mobility 1.6B tweets/daysocial reach Jimmy must have customers he’d like to connect with. www.monk.ee
  11. 11. A Very Brief History of Mobile Social Media +4 yrs barriers to mobility WSJ: $25B IPO?social reach He could tell them about his specials. www.monk.ee
  12. 12. A Very Brief History of Mobile Social Media + 6 months barriers to mobility 10,000+ tweets #Groupon #Failsocial reach He could tell them about his specials. www.monk.ee
  13. 13. …or share his latest photos & videos. www.monk.ee
  14. 14. “super-fantastic, amazing, going-to-change-the-world idea” that you are thinking of, has already been thought of. Our apps even have chat rooms & community walls www.monk.ee
  15. 15. Can You Be… consider using…in case Jimmy’s customers have their own opinions www.monk.ee
  16. 16. So, if that’s the case…What are the “sure-win” SocialLocalMobile …that are going to lead to my becoming a millionaire entrepreneur in the next 24 months? I bet Jimmy’s a big idea kind of guy… www.monk.ee
  17. 17. We make both HTML5 & Native Apps. www.monk.ee
  18. 18. We’re big fans of giving choices. www.monk.ee
  19. 19. Live in NY & SF already USD $1 Billion sales this year …but then we’re big fans of bananas too. www.monk.ee
  20. 20. `…and Mangoes, We love the Mangoes. www.monk.ee
  21. 21. `…and Mangoes, We love the Mangoes. www.monk.ee
  22. 22. oops, sorry. But about the apps… www.monk.ee
  23. 23. You think that’s beautiful, you should see our apps. www.monk.ee
  24. 24. Speaking of beautiful… www.monk.ee
  25. 25. …not to mention all our social content API’s www.monk.ee
  26. 26. #3#1Over 350 think people are going to want - – I don’t million users access Facebook #2 – It’s ugly. from a mobile device every month. to access their apps via the Facebook app. Including Facebook, of course. www.monk.ee
  27. 27. …and Tumblr, Twitter, Ustream, Posterous, etc. www.monk.ee
  28. 28. It’s actually kind of mind-blowing. www.monk.ee
  29. 29. It’s actually kind of mind-blowing. www.monk.ee
  30. 30. • Founded in 2003 • Released 50 games before Angry Birds • On the verge of Bankruptcy • Laid-off 75% of staff • 3 months after launch – 600th • #1 within 3 days of feature • 300+ million downloads • $42 million VC fundsBut Jimmy can handle it. www.monk.ee
  31. 31. 1. Master & Deploy in HTML5, or become best friends with someone who can.2. Sign up for SQUARE, Play with NFC, then create brilliant solutions.3. Empower people to create, share & communicate with mobile video.4. Go home tonight & think of creative ways to integrate auto-check-ins.5. If you have rich friends in the retail space, tell them to invest in my NFC showrooms idea.6. If U LUV FB, GOYA CALL UR BFF 2 START A Facebook Mobile Apps Platform Company.7. Be Beneficial8. Be Tenacious, Don’t Give Up. “If you’re not living on the edge, you’re taking up too much space.”9. Call your uncle Jimmy, tell him to visit www.monk.ee
  32. 32. Thank you. www.monk.eeTell your friends about our Invitation-Only Beta They’ll think you’re cool!

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