SOCIAL MEDIA
Jaysee John R. Pingkian
Advocacy Blogger and Social Media Enthusiast
Design and Branding Consultant
Frontier ...
Topics
• What is social media?
• How important is it?
• How to maximize it?
• Best Practices
• Call to Action
WHAT IS SOCIAL MEDIA?
is a conversation.
SOCIAL MEDIA
Conversations are VIBRANT
WHY IS IT IMPORTANT?
Philippines is #1
in social networking usage.*
*GlobalWebIndex Social Networking Usage for 2011-2012
LISTEN
Two-way conversation
SOCIAL MEDIA
The Brand New Way
WHAT YOU CAN DO?
• Post real-time updates
• Distribute existing campaign
• Share documents
• Awareness
WHAT YOU CAN DO?
• Collaborate
• Feedback
• Recruit
• Raise money
OVERVIEW
• Plan
• Listen
• Goals
• Join conversation
• Measure
SOCIAL MEDIA
STEPS in
PLANNING
TARGET
Specify your
audience
MESSAGE
BRANDING
CHANNELS
Blog
Video
Photo
Real-time update
Facebook
CONTENT
PROMOTION
EVALUATION
BEST PRACTICES
Non-profits and Government on
Social Media
Robert Wood Johnson Foundation
High Quality Videos Interposted
Content and organization
Real people stories
Infographic
Digestible information
Professional brand centric photos
Consistent branded content and message
Food Research and Action Center Twitter Page
Main Website Powerful Call To Action
Use Change.org for lobbying
DOH Victoria, AU
Event promotion and document distribution
US Department of Health and Human Services
Relevant infographic, recruitment, inter-agency support
CALL TO ACTION
WHAT TO DO TODAY?
CALL TO ACTION
1. Propose and develop a social media
plan
2. Seek professional services and invest in
your brand
3. Implem...
RECAP
• Definition
• Importance
• STEPS in Social Media Planning
• Best Practices
• Call to Action
www.jaysee.me
@jayseeblabs TWITTER, PINTEREST, INSTAGRAM
Linkedin.com/in/jayseepingkian
Social Media: New Frontier in Nutrition Advocacy
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Social Media: New Frontier in Nutrition Advocacy

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This is my presentation slide as resource speaker for the 9th Regional Nutrition Action Officer's Congress and Grand Nutrition Awards at Marco Polo Plaza Hotel Cebu last August 2, 2013.

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Social Media: New Frontier in Nutrition Advocacy

  1. 1. SOCIAL MEDIA Jaysee John R. Pingkian Advocacy Blogger and Social Media Enthusiast Design and Branding Consultant Frontier in Nutrition Advocacy
  2. 2. Topics • What is social media? • How important is it? • How to maximize it? • Best Practices • Call to Action
  3. 3. WHAT IS SOCIAL MEDIA?
  4. 4. is a conversation. SOCIAL MEDIA
  5. 5. Conversations are VIBRANT
  6. 6. WHY IS IT IMPORTANT? Philippines is #1 in social networking usage.* *GlobalWebIndex Social Networking Usage for 2011-2012
  7. 7. LISTEN Two-way conversation
  8. 8. SOCIAL MEDIA The Brand New Way
  9. 9. WHAT YOU CAN DO? • Post real-time updates • Distribute existing campaign • Share documents • Awareness
  10. 10. WHAT YOU CAN DO? • Collaborate • Feedback • Recruit • Raise money
  11. 11. OVERVIEW • Plan • Listen • Goals • Join conversation • Measure
  12. 12. SOCIAL MEDIA STEPS in PLANNING
  13. 13. TARGET Specify your audience
  14. 14. MESSAGE
  15. 15. BRANDING
  16. 16. CHANNELS Blog Video Photo Real-time update Facebook
  17. 17. CONTENT
  18. 18. PROMOTION
  19. 19. EVALUATION
  20. 20. BEST PRACTICES Non-profits and Government on Social Media
  21. 21. Robert Wood Johnson Foundation
  22. 22. High Quality Videos Interposted
  23. 23. Content and organization
  24. 24. Real people stories
  25. 25. Infographic
  26. 26. Digestible information
  27. 27. Professional brand centric photos
  28. 28. Consistent branded content and message
  29. 29. Food Research and Action Center Twitter Page
  30. 30. Main Website Powerful Call To Action
  31. 31. Use Change.org for lobbying
  32. 32. DOH Victoria, AU
  33. 33. Event promotion and document distribution
  34. 34. US Department of Health and Human Services
  35. 35. Relevant infographic, recruitment, inter-agency support
  36. 36. CALL TO ACTION WHAT TO DO TODAY?
  37. 37. CALL TO ACTION 1. Propose and develop a social media plan 2. Seek professional services and invest in your brand 3. Implement your social media plan: Remember the STEPS
  38. 38. RECAP • Definition • Importance • STEPS in Social Media Planning • Best Practices • Call to Action
  39. 39. www.jaysee.me @jayseeblabs TWITTER, PINTEREST, INSTAGRAM Linkedin.com/in/jayseepingkian

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