Princeton Presentation


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Presentation for SMC Princeton Meeting

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Princeton Presentation

  1. 1. Establishing a Digital Footprint in Social Media @jaysbryant
  2. 2. Agenda <ul><li>Overview of Social Media Trends </li></ul><ul><li>Strategy for making this work </li></ul><ul><li>Setting up a digital foundation </li></ul><ul><li>Platform Analysis and Tactics </li></ul><ul><li>Q & A </li></ul><ul><li> for notes </li></ul>
  3. 6. My connection with Andre Rieu
  4. 7. Where do you start?
  5. 8. A more objective view
  6. 10. The Tweet that took out Motrin in 48 hours…
  7. 11. Key Drivers for Engagement
  8. 12. Degrees of separation – growing your network
  9. 13. Social Media Workflow: <ul><li>Start with SEO Foundation </li></ul><ul><ul><li>Get Google Tools </li></ul></ul><ul><ul><li>Establish presence on common sites </li></ul></ul><ul><ul><li>Get your name and URL on relevant sites </li></ul></ul><ul><ul><li>It is all about the Link economy </li></ul></ul>
  10. 14. Link everything together <ul><li>Use widgets to link together FaceBook, Twitter and other social networking sites into your own site </li></ul>
  11. 15. Make an editorial plan <ul><li>Publish daily </li></ul><ul><li>Focus on Quality </li></ul><ul><li>Add to conversations and acknowledge people </li></ul><ul><li>Embrace becoming a “digital being” </li></ul><ul><li>Personal and Business life blur together – be careful </li></ul>
  12. 16. Measurement <ul><li>Check page ranking weekly on Google </li></ul><ul><li>Use Google Analytics to study trends </li></ul><ul><li>Build up your followers on the sites you participate with </li></ul>
  13. 17. Tools that I use <ul><li>Google Reader – I have over 200 RSS Feeds </li></ul><ul><li>LinkedIn – The new rolodex for business </li></ul><ul><li>Google Analytics and Site Map – Measurement is critical </li></ul><ul><li>Power Twitter – Simple plug-in to help with Twitter </li></ul><ul><li>Photogene – Great photo editor for iPhone </li></ul><ul><li>Twitterrific – Twitter iPhone App </li></ul><ul><li> – Real time info on anything </li></ul><ul><li> – Good for networking </li></ul><ul><li>Badging & Content Widgets </li></ul><ul><li>Topify – Great tool for managing Twitter </li></ul>
  14. 18. Building your foundation on Google
  15. 19. SEO is the foundation – You need Google Juice
  16. 20. Google makes it easy and FREE!
  17. 21. Google has great tools and FREE (get the hint…)
  18. 22. Adding a Sitemap is critical for SEO
  19. 23. Navigating Twitter & Micro Blogging
  20. 24. You can build a significant audience on Twitter
  21. 25. Keep it simple and frequent
  22. 26. Use viral tools to link together your sites
  23. 27. What is the value and depth of your “feed”
  24. 28. The Facebook Challenges
  25. 29. Hitting a home run – Your image in their profile
  26. 30. Make it a Grand Slam
  27. 31. Facebook is still an unproven model for commerce
  28. 32. Setting up shop on Facebook
  29. 33. The lure of Facebook – great segmentation
  30. 34. Thanks! <ul><li>[email_address] </li></ul><ul><li>@jaysbryant </li></ul><ul><li> for notes & links </li></ul><ul><li>Images from Hugh MacLeod – </li></ul>