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Cancun presentation on Online DUI Marketing

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Jay Ruane's Cancun Presentation

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  • Good day. It’s my pleasure meeting you, and that you enjoying your day? Can you allowed me to introduce my self to you. My name is Kine Gaye . I will like to get acquainted with you. please I'll be glad if you write to me or send your email address direct at my private email address (kinegaye00@hotmail.com) because i have some important thing i will like to discuss with you privately. Hope to hear from you soon. Kine.
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Cancun presentation on Online DUI Marketing

  1. 1. UNDERSTANDING ANDIMPLEMENTING ONLINE MARKETING Jay Ruane
  2. 2. [Types of Marketing]
  3. 3. The 4 A’s of Online Success
  4. 4. [Appearance]
  5. 5. [Assurance]
  6. 6. [Authority]
  7. 7. [Acceptable]
  8. 8. [Website Basics]
  9. 9. Good example
  10. 10. Knowing that this is what will be shown - can we create a better use of the entry to be better at sales?
  11. 11. Bad Example
  12. 12. Bad Anchor Textwww.RuaneAttorneys.com linking to RuaneAttorneys.com Good Anchor TextConnecticut DUI Lawyer linking to RuaneAttorneys.com
  13. 13. Source: SeoMoz.com
  14. 14. Source: SeoMoz.com
  15. 15. CrawlingUser Experience Data
  16. 16. SEO Firms vs. PPC• Pay a lot for “unquantifiable • pay for what you get results” you can do yourself • even easier to understand• sold to you as a language you don’t understand - you do! • needs very little tweaking once set up• will always need updating as the search engines change • the fastest way to stay ahead - but can be costly• the smart way to stay ahead of the pack
  17. 17. How to compete cheaply
  18. 18. Google Freshness Initiative• Google news• Proper Time and Date stamps• Blogging (have people do it for you) or...• Q & A sections of your website
  19. 19. Blogging
  20. 20. Landing Pages Sources Visitors[If you monitor nothing else, monitor these!]
  21. 21. [Improving Bounce Rates]• Bounce rate + Time on Site is best predictor of a failing page• Consider running the external search terms on your internal search engine and providing a secondary search result on your pages so people can see what other pages on your site that might not have ranked highly in google for that term but still may interest them• Give links to other pages on every page that is bouncing highly and offer them another page or 2 to drive them to the page you want - like your landing page - especially great for organic pages which rank but don’t sell well.
  22. 22. Data & Analytics•clicktale.com•google analytics•usertesting.com•5secondtest.com•attentionwizard.com•crazyegg.com
  23. 23. Mobile Sites & User Agent Detection
  24. 24. Elements of a Great Mobile site✴ fits the device✴ ease of use✴ click to call✴ simplified message
  25. 25. [Online Interaction]
  26. 26. [live chat]
  27. 27. [live chat]1. liveadmins*
  28. 28. [live chat]1. liveadmins*2. woopra
  29. 29. [live chat]1. liveadmins*2. woopra3. olark
  30. 30. [live chat]1. liveadmins*2. woopra3. olark4. boldchat
  31. 31. [live chat]1. liveadmins*2. woopra3. olark4. boldchat5. whoson
  32. 32. [video chat]
  33. 33. Retargeting
  34. 34. Google Places
  35. 35. Permission Marketing
  36. 36. Press Release Marketing
  37. 37. Results from 1 press release
  38. 38. The Future?
  39. 39. Social Media
  40. 40. [timely]
  41. 41. [honest]
  42. 42. [transparent]
  43. 43. [plant your flag]
  44. 44. facebook
  45. 45. facebook1. add the “Like/Recommend” button
  46. 46. facebook1. add the “Like/Recommend” button2. facebook insights for your own website
  47. 47. facebook1. add the “Like/Recommend” button2. facebook insights for your own website3. permit facebook comments (blogs)
  48. 48. facebook1. add the “Like/Recommend” button2. facebook insights for your own website3. permit facebook comments (blogs)4. facepile
  49. 49. [facepile in action]
  50. 50. facebook
  51. 51. facebook5. occupation targeting for ads
  52. 52. facebook5. occupation targeting for ads6. local business listings
  53. 53. facebook5. occupation targeting for ads6. local business listings7. ads vs. information Happy women, Colorful logos and Headshots in your ads http://searchengineland.com/15-tips-for-a-successful-facebook-ads-program-80335
  54. 54. facebook5. occupation targeting for ads6. local business listings7. ads vs. information Happy women, Colorful logos and Headshots in your ads http://searchengineland.com/15-tips-for-a-successful-facebook-ads-program-803358. unique inbound url for ads
  55. 55. facebook5. occupation targeting for ads6. local business listings7. ads vs. information Happy women, Colorful logos and Headshots in your ads http://searchengineland.com/15-tips-for-a-successful-facebook-ads-program-803358. unique inbound url for ads9. integrate your domains: RuaneAttorneys.com/facebook = facebook.com/RuaneAttorneys
  56. 56. facebook5. occupation targeting for ads6. local business listings7. ads vs. information Happy women, Colorful logos and Headshots in your ads http://searchengineland.com/15-tips-for-a-successful-facebook-ads-program-803358. unique inbound url for ads9. integrate your domains: RuaneAttorneys.com/facebook = facebook.com/RuaneAttorneys10. indexing of likes by engines
  57. 57. facebook don’ts
  58. 58. facebook don’ts [don’t blast friendrequests to everyone]
  59. 59. facebook don’ts [don’t blast friendrequests to everyone][don’t only post self promoting items]
  60. 60. facebook don’ts [don’t blast friendrequests to everyone][don’t only post self promoting items][don’t refuse to admit you are human]
  61. 61. [facebook ad don’t]don’t take them off facebook!
  62. 62. foursquare
  63. 63. foursquare1. Own your venue
  64. 64. foursquare1. Own your venue2. Venue doesn’t have to be your office
  65. 65. foursquare1. Own your venue2. Venue doesn’t have to be your office3. Populate Tips
  66. 66. foursquare1. Own your venue2. Venue doesn’t have to be your office3. Populate Tips4. Use Social Search to find visitors and follow them
  67. 67. foursquare1. Own your venue 5. Reminders to check in2. Venue doesn’t have to be your office3. Populate Tips4. Use Social Search to find visitors and follow them
  68. 68. foursquare1. Own your venue 5. Reminders to check in2. Venue doesn’t have to 6. Offer Specials be your office3. Populate Tips4. Use Social Search to find visitors and follow them
  69. 69. foursquare1. Own your venue 5. Reminders to check in2. Venue doesn’t have to 6. Offer Specials be your office 7. Reward Loyalty3. Populate Tips4. Use Social Search to find visitors and follow them
  70. 70. foursquare1. Own your venue 5. Reminders to check in2. Venue doesn’t have to 6. Offer Specials be your office 7. Reward Loyalty3. Populate Tips 8. Give first check in a4. Use Social Search to promotion find visitors and follow them
  71. 71. WHAT NOT TO DO WITH TWITTER photo courtesy of Former Congressman Anthony Weiner
  72. 72. twitter
  73. 73. twitter1. Differentiate “departments”
  74. 74. twitter1. Differentiate “departments”2. Employees can announce where they are
  75. 75. twitter1. Differentiate “departments”2. Employees can announce where they are3. Firms can disclose emergency info
  76. 76. twitter1. Differentiate “departments”2. Employees can announce where they are3. Firms can disclose emergency info4. Able to respond immediately - do it!
  77. 77. twitter1. Differentiate 5. Reward followers “departments” with specialized information2. Employees can announce where they are3. Firms can disclose emergency info4. Able to respond immediately - do it!
  78. 78. twitter1. Differentiate 5. Reward followers “departments” with specialized information2. Employees can announce where they 6. Create #hashtags to are encourage dialogue for services -3. Firms can disclose emergency info4. Able to respond immediately - do it!
  79. 79. twitter1. Differentiate 5. Reward followers “departments” with specialized information2. Employees can announce where they 6. Create #hashtags to are encourage dialogue for services -3. Firms can disclose emergency info 7. Add the “instant follow” button to your4. Able to respond website immediately - do it!
  80. 80. other other other other
  81. 81. 89% of online video is watched on YouTube other other other other
  82. 82. 1. Descriptions hold 800 words - Use them!
  83. 83. 1. Descriptions hold 800 words - Use them!2. Overlays are FREE
  84. 84. 1. Descriptions hold 800 words - Use them!2. Overlays are FREE3. Hyperlinks in descriptions (must use http://)
  85. 85. 1. Descriptions hold 800 words - Use them!2. Overlays are FREE3. Hyperlinks in descriptions (must use http://)4. Keep videos short & tell them how long it is
  86. 86. 1. Descriptions hold 800 words - Use them!2. Overlays are FREE3. Hyperlinks in descriptions (must use http://)4. Keep videos short & tell them how long it is5. Keep opening credits short or nonexistent
  87. 87. 1. Descriptions hold 800 words - Use them!2. Overlays are FREE3. Hyperlinks in descriptions (must use http://)4. Keep videos short & tell them how long it is5. Keep opening credits short or nonexistent6. Tag users in videos - employees
  88. 88. 1. Descriptions hold 800 words - Use them!2. Overlays are FREE3. Hyperlinks in descriptions (must use http://)4. Keep videos short & tell them how long it is5. Keep opening credits short or nonexistent6. Tag users in videos - employees7. Customized YouTube page
  89. 89. [eight steps when back home]
  90. 90. [eight steps when back home]1. create mobile version of your site
  91. 91. [eight steps when back home]1. create mobile version of your site2.install analytics, or review them
  92. 92. [eight steps when back home]1. create mobile version of your site2.install analytics, or review them3.consider live chat to engage
  93. 93. [eight steps when back home]1. create mobile version of your site2.install analytics, or review them3.consider live chat to engage4.look for inbound links from colleagues in this room - anchored!
  94. 94. [eight steps when back home]1. create mobile 5.establish twitter and version of your site fb names2.install analytics, or review them3.consider live chat to engage4.look for inbound links from colleagues in this room - anchored!
  95. 95. [eight steps when back home]1. create mobile 5.establish twitter and version of your site fb names2.install analytics, or 6. retargeting for review them following leads3.consider live chat to engage4.look for inbound links from colleagues in this room - anchored!
  96. 96. [eight steps when back home]1. create mobile 5.establish twitter and version of your site fb names2.install analytics, or 6. retargeting for review them following leads3.consider live chat to 7.prepare press engage releases for holidays4.look for inbound links from colleagues in this room - anchored!
  97. 97. [eight steps when back home]1. create mobile 5.establish twitter and version of your site fb names2.install analytics, or 6. retargeting for review them following leads3.consider live chat to 7.prepare press engage releases for holidays4.look for inbound links 8.review SEO best from colleagues in practices list this room - anchored!
  98. 98. Jay Ruane Jay@RuaneAttorneys.comFacebook.com/RuaneAttorneys twitter: @ruaneattorneys YouTube: RuaneAttorneys

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