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its a presentation based on a survey on petrol vs diesel cars in INDIA !!

Published in: Automotive
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  1. 1. Petrol vs. DieselAre Diesel car owners happy than Petrol carowners?Do they feel smarter for their decision?How Petrol care owners feel about diesel cars.
  2. 2. Car owner selectionCar owners of Pune(Maharashtra),Ahmadabad(Gujarat )and a little from Northregion also to cover major geography.Customers interacted majorly executivesin tractor industry, Finance company andchannel partners in tractor industry.Interacted majorly face to face and sometimes on telephones also where we havegood relationship.
  3. 3. SURVEYTargeted 67 Petrol car owners & 48 Diesel carowners.Interviewed the Car owners to understand theprofile of family size,KM run in month and theirapproach towards Brands,mileage,maintenancecost to understand their buying behavior.Since they are well connected with usprofessionally so we get hesitation free responsefrom them on our designed questioners.
  4. 4. SURVEY – Questionnaire-Part 1Name of Respondent Mr / Mrs. ___________Age of Respondent (Years completed) _______________City (currently residing ) _______________State (currently residing ) ______________Country (currently residing ) ________________Type of Family * Type of Family based on the source of income which is predominant for ( Business Class / Servicethe family class) Petrol DieselHow many cars do you have? (Please include all cars including family members).How many cars do you have? (car provided by employeer - user not having choice).Name the cars being used 1 2 3 4How many cars used for commercial purpose ?Average running of the car in a monthAverage life of car (No of Years)Which car you prefer if purchase next car ?In your view which car will people prefer - in case all car models comes with petrol or dieseloption at same price ?Expected price of fuel after 5 yearsExpected resale value (% of purchase cost)Purchase cost difference between Petrol and Diesel car in Rs. ____________________________
  5. 5. SURVEY – Questionnaire Part 2 Please tick () as applicableWhich is main factor for selecting petrol/Diesel version ? ( Milage / Maint Cost / Features / Price/Brand )Have you considered difference in saving of money in all aspects? (YES / NO )Have you taken loan for purchasing of the car ? (YES / NO )How many members drive the car for their personal or official purpose ? ( 1 / 2 / 3 / ________ )Whether self driven or driver driven ( Self / Driver )Major travel in (urban / Rural area / Both )Resale value of car considering condition (years & Kilometers run) a) Resale value for Petrol car is more b) Resale value of Diesel car is more c) Resale value of both car is equalFuel consumption (in terms of value ) for same range of car model a) Fuel consumption is more in Diesel cars a) Fuel consumption is more in Petrol cars a) Fuel consumption is equel in both type of carsComfort a) Diesel cars are more comfortable b) Petrol cars are more comfortable c) Both cars are equally comfortableMaintenance Cost a) Diesel cars are more expensive b) Petrol cars are more expensive c) Both cars are equally expensiveEconomic comparison a) Diesel cars are more economic b) Petrol cars are more economic c) Both cars are equally economicHappiness of car user a) Diesel car owner are more happier b) Petrol cars owner are more happier c) Both cars owner are equally happier
  6. 6. SURVEYTotal no of car owners participated in the survey : 115. Petrol car owners out of the total interviewed : 67. Diesel car owners out of the total interviewed : 48.
  8. 8. Selection of Petrol or Diesel vehicle basis Kilometer Run Petrol Users % Diesel Users % KM RUN/MONTH Petrol Diesel Total against KM Run against KM Run <= 500 21 31.34 10 20.83 31 501 to 1000 12 17.91 3 6.25 15 1001 to 1500 9 13.43 2 4.17 11 1501 to 2000 14 20.90 8 16.67 22 2001 to 2500 5 7.46 6 12.50 11 2501 to 3000 5 7.46 13 27.08 18 3001 to 5000 1 1.49 6 12.50 7 Total 67 100.00 48 100.00 1154030 Petrol Users % against KM Run20 Diesel Users % against KM10 Run 0 <= 500 501 to 1000 1001 to 1501 to 2001 to 2501 to 3001 to 1500 2000 2500 3000 5000Basis the available data trend shows for less KM Run people prefer Petrol carsand for more KM Run people prefer Diesel cars. Hence the number of petrolusers decreasing as per the increase in KM Run.
  9. 9. Comparison basis type of family based on the source of income which is predominant for the family Class Petrol Diesel Total 80 Business Class 10 26 36 70 60 Service class 57 22 79 50 Total 67 48 115 Diesel 40 Petrol 30 20 10 0 Business Class Service classTotal persons visited are 115• As per the data received statics shows Business class prefer Diesel car more than Petrol Cars, Where as Service class prefer more petrol car than diesel car• Conclusion could be Business class people need to travel more hence prefer Diesel cars & service class use the vehicle normally for the purpose of up and down to office where actual Kilometer run is less hence prefer Petrol car.
  10. 10. Features affecting selection of Petrol or Diesel Car Main factor for selection Cars Petrol Petrol % Share Diesel Diesel % Share Milage 11 16.42 23 47.92 Maint Cost 36 53.73 9 18.75 Features 11 16.42 13 27.08 Price 9 13.43 3 6.25 Total 67 100.00 48 100.00 60.00 50.00 % of No of People 40.00 30.00 Petrol % Diesel % 20.00 10.00 0.00 Milage Maint Cost Features Price People like to go for Petrol vehicle for advantage of less maintenance cost and less Purchase price People like to go for Diesel vehicle for getting the advantage of extra Milage & better features
  11. 11. Money Saving Approach Though its very true people like to save moneyMoney Saving Approach Petrol Diesel but at the same time they want better results. YES 43 42 Below Chart shows people views in various NO 24 6 dimensions while selecting the Petrol car orTotal 67 48 Diesel car 100 91 90 79 81 80 66 70 57 60 51 49 Petrol 50 42 41 Diesel 40 Both 30 22 24 17 19 20 14 15 7 7 8 10 0 Better Resale Value More Fuel More Comfortable More Expensive for More Economic More Happier Consumption Maintenance
  12. 12. CONCLUSIONCustomers consider Brand Value as themost important parameter whiledeciding for a vehicleCustomer buying a Diesel vehicle is notmuch bothered about the price of thevehicleCustomer buying Petrol vehicle is notmuch bothered about the mileage ofthe vehicle
  13. 13. ANALYSISService Class Customers going for DieselVehicle drive are quite less in comparison withPetrol VehiclePetrol cars majorly sold are Alto, Wagon R andI10 which are in price range to Rs. 4 -5 LacsPetrol Car is mostly driven by the owner itselfand in personnel use not in commercial use.
  17. 17. SOME FACTS ARE REQUIRED TO UNDERSTAND THE DIFFERENCE IN PETROL AND DIESEL VERSION Petrol car has a higher pick up, but with CRDI, diesel has come close Many of us are confused when buying a new car as to which one to go for, a petrol car or a diesel car. Those who have used both at one point of time or another have their own preferences depending upon driving experience. There was a time when diesel cars were scoffed at, because of their poor performance but times have changed and with advancement in technology, and the introduction of the new CRDI engines, Diesel cars are an attractive option for those going to buy a new car. There are still differences between the two types of cars, and here is a comparison that will keep you in good stead while choosing one for you. Fuel efficiency of petrol cars is much less as compared to diesel cars. Diesel produces more energy per unit of fuel and this is why vehicles with a higher power rating such as trucks and buses run on diesel only. Thermal efficiency of diesel makes it better suited for heavy vehicles. Modern cars are designed to obey your commands. The more pressure you put on accelerator, the more fuel is injected in the engine to burn for more power. With petrol, this is naturally done, while in case of diesel, there is a slight time lag and you feel that you are not getting as much power as you need. But with recent innovation called Common Rail Diesel Engine (CRDI), diesel cars are also turbo now and thus running neck to neck with petrol cars. Diesel cars have a higher torque than petrol cars. This makes maneuvering a diesel car easier than petrol car when driving uphill and it takes lesser effort because of higher torque generated.
  18. 18. INDUSTRY NEWS SHOW THE PEOPLE’S TILT TOWARDS DIESEL WAGON25 May, 2012: Maruti Swift emerged as the top selling car in Indian automobile market inApril, 2012. The sales of this premier hatchback outpaced highest selling model MarutiAlto in April, thanks to the diesel variants of Swift. 19,484 units of Maruti Swift were soldin April as compared to 17,842 units of Alto. Although Maruti Swift diesel price rangesfrom Rs 5.53 lakh to Rs 6.76 lakh (ex showroom Delhi) which is much ahead of entry levelMaruti car-Alto, people preferred former over petrol powered Alto. The extraordinary gapbetween petrol and diesel price (Rs 30/Litre currently) has resulted in this outpacingactivity where Swift has dethroned 7 years champion Alto. The grip of latter is expected tolose with time with people’s tilt towards diesel wagons
  19. 19. ARAI-REPORT VALIDATESON MILEAGE OF TOP SELLING MODEL IN INDIAThe all new Maruti Suzuki Swift is offered in both, petrol and diesel variants. The petrol versionis packed with a 1.2-litre K series engine with a displacement of 1198cc. The engine is highly fuelefficient with the presence of VVT (variable Valve Timing) that allows the engine to breathebetter, offer optimum performance, and also enhance fuel economy. Furthermore, thepowertrain is mated to a 5-speed manual transmission gearbox. Maruti Suzuki Swift’s powerfulengine is compliant with the BS IV emission standards and delivers an impressive mileage of18.6kmpl as per ARAI test cycle. The new Swift is 4 per cent more fuel efficient than theoutgoing model.The diesel version of Maruti Suzuki Swift is powered by 1.3-litre DDiS engine with adisplacement of 1248cc. It is equipped with a combination of a turbocharger andintercooler, which offers efficient combustion, while the DOHC (Double Overhead Camshaft)ensures proper valve opening that accumulatively make this engine very frugal. The advancedDDiS (Direct Diesel Injection System), which is a patented version of CRDi (Common Rail DirectInjection), also helps it achieve maximum fuel economy. The diesel engine offers a mileage of22.9kmpl as per ARAI. But the new Swift diesel is 6 per cent more fuel efficient than theoutgoing Swift.
  20. 20. Top 10 popular and best selling mid sized cars in India-Rank 1st Maruti Swift DzireMaruti Suzuki pleased every middle-class Indian when it introduced the Swift Dzire,. A newfront bumper with a wider smile, shorter boot (just 145mm longer than the Swift) and newtail lamps with chrome accent adds extra bling to the Dzire.The low-cost sedan specifically meant for fleet owners is offered in petrol and diesel version.4 petrol and 3 diesel variants are rolled out in its fleet namely LXi, VXi, VXi AT, ZXi, LDi, VDi andZDi.Maruti has managed to pull off an amazing feat by keeping the kerb weight the same as theaward winning Swift. The space for rear seats has been increased considerably seeing thelonger wheelbase which makes it sweet.The rally based suspension system to impress the consumers of the spirited drive the car iscapable of travelling smoothly down the tipsy curvy roads seamlessly challenging the hurdleslike the speed bumps without spoiling the overall balance of the car.In terms of fuel economy, customer satisfaction, looks, road presence and performance, thecompany has indeed delivered with Dzire. Both the models are priced at Rs 4.88 lacs and Rs5.91 lacs.
  21. 21. Diesel cars take advantage in customer satisfaction surveyDiesel cars dominated the customer satisfaction survey conducted by marketinformation provider TNS. According to the survey new launches and technicalupgrades have helped diesel cars to show their performance and take advantagein their total customer satisfaction (TCS).“The two diesel segments–small and midsize–show remarkable improvement onpractically all aspects, which says a lot about the improved performance of dieselcars,” said TNS Automotive senior V-P Pradeep Saxena. “They have done well notjust because of the ‘low cost of ownership’. In fact, the satisfaction with‘performance & design’ and ‘Quality’ is even higher,” he added.In the small car category, Suzuki’s Swift diesel was on top with a score of 96compared with an industry average of 89. The Tata Indica diesel scored the overallimprovement in the satisfaction scores of the small diesel cars. In the mid-sizediesel segment, the Chevy Optra Magnum was on top followed by Suzuki SwiftDzire and Mahindra Renault Logan diesel.