HOW THE NEW REALITY AFFECTS:
In 6 slides
We have made major progress in digital
fundraising and marketing in the sector…
…but now is the time to focus eﬀorts on
how digital technology can create
services that deliver more impact at
The change in audience behaviour due
to technology is creating greater
demand for self-service advice over
traditional one-to-one hand-holding.
A 9-5 weekday helpline is no longer
going to be enough.
Web-based digital work is really
important, but there are even bigger
opportunities on oﬀer.
Connecting web services with a broader
range of digital technologies – from
sensors and trackers, to 3D printing –
will deliver even greater value.
Collaborative economy models –
like those used by Airbnb and
Streetbank – oﬀer interesting new
opportunities for service delivery.
Audience needs are paramount.
Eﬀective digital services are based on
real - and current - audience insight. The
best way to achieve this is to involve the
audience in designing the service, and to
iterate based on regular feedback.
Tech puts power into
people’s hands and
has the potential to
attitudes and lives.
Nigel Kershaw, Big Issue,
Insights taken from The New Reality
digital transformation report: