HOW THE NEW REALITY AFFECTS:
In 6 slides
To get most value from digital
transformation – and to keep up with the
rapid pace of technology change –
organisations must invest in structured
research and development (R&D).
Three models for successful R&D were
identiﬁed in the study:
• R&D labs
• Innovation partnerships
• DIY Startups
• Focus on solving one problem at a time
• Use small cross discipline teams
• Have a creative space separate from the
main oﬃce environment
• Are free from the everyday constraints of
Successful innovation partnerships are not
treated as client-supplier relationships.
They work best when the partner is a
connected to the most senior levels of
management, and given permission to
question elements of core strategy.
A DIY startup is where an established
organisations sets up a small, separate
part of the business designed to
challenge existing practice and thinking.
It takes bravery to do it – but success
stories like FutureLearn and TeamUp
show the potential gains.
Get a bunch of
smart people in a
room and generate
some new ideas”
Director EMEA, Google
Credit: Gruﬀ Ywain
Insights taken from The New Reality
digital transformation report: